At a Glance
- Tasks: Lead digital marketing evolution, enhance customer experience, and drive measurable commercial impact.
- Company: Dynamic company focused on innovative digital marketing strategies.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a forward-thinking team committed to digital transformation and customer-centric solutions.
- Why this job: Shape the future of digital marketing and make a real difference in customer engagement.
- Qualifications: Proven leadership in digital marketing with strong skills in UX and analytics.
The predicted salary is between 80000 - 100000 € per year.
The Head of Digital Marketing will lead the evolution of our digital ecosystem, customer experience, and digital demand generation. This role is responsible for transforming our website and social platforms, owning marketing automation and the digital technology stack, enabling digital sales tools, and creating a holistic, data-driven view of the customer journey. Operating at a senior leadership level, the role will ensure digital marketing drives measurable commercial impact while delivering best-in-class, customer-centric experiences.
Key Responsibilities
- Evolution of the .com Experience & User Experience: Own the strategic evolution of the company website. Lead improvements to UX, accessibility, performance, and conversion. Optimise digital journeys through insight and testing and constant evolution of the digital platform.
- Building Our Social Media Platforms & Engagement: Define and lead social media strategy across priority platforms. Drive engagement, reach, and relevance across organic and paid social. Build digital advertising platforms on paid LinkedIn, marketplaces, and third-party content providers. Optimise our SEO, AEO, and PPC marketing plans. Manage advertising budgets to cost per lead / lead volume / opportunity goals.
- Ownership of Marketing Automation & CRM (e.g. HubSpot): Own marketing automation platforms end-to-end. Design and optimise lifecycle, nurture, and email journeys.
- Development of Digital Sales Tools (e.g. Digital Pitches): Lead the creation of scalable digital sales enablement tools. Partner with Sales to improve effectiveness and adoption.
- Optimisation of Content & User Experiences: Ensure digital content is aligned to audience needs and journey stage. Drive continuous optimisation across all digital touchpoints.
- Building a Holistic View of the Customer Journey: Create an end-to-end view of customer behaviour across digital channels. Provide insight, attribution, and reporting to senior stakeholders.
- Additional Leadership & Strategic Responsibilities: Own digital contribution to revenue, pipeline, and customer lifetime value. Lead the digital marketing technology ecosystem and integrations. Drive responsible adoption of AI and automation. Champion privacy-first, consent-based digital marketing.
Skills & Experience
- Essential: Senior digital marketing leadership experience. Strong expertise in UX, marketing automation, social, and analytics. Commercial, analytical, and stakeholder leadership capability.
- Desirable: Experience in complex or regulated environments. Experience leading digital transformation initiatives.
What Success Looks Like:
- A high-performing, customer-centric digital ecosystem.
- Measurable pipeline and revenue impact from digital marketing.
- Strong engagement across social and owned channels.
- Sales supported by effective digital tools.
- Clear understanding of the customer journey across the organisation.
Head of Digital Marketing employer: Waystone Governance Ltd.
As an employer, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to lead the digital transformation of our brand. Located in a vibrant area, we offer competitive benefits, opportunities for professional growth, and a collaborative environment where creativity and strategic thinking thrive. Join us to make a meaningful impact in shaping customer experiences and driving commercial success through cutting-edge digital marketing initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing
✨Tip Number 1
Network like a pro! Reach out to connections in the digital marketing space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise in UX, marketing automation, and social media strategies.
✨Tip Number 3
Prepare for interviews by researching the company’s digital presence. Understand their current strategies and think of ways you could enhance their digital ecosystem. This shows you're proactive and ready to make an impact!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented folks like you. Plus, it’s the best way to ensure your application gets seen by the right people.
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Digital Marketing role. Highlight your experience in digital marketing leadership, UX, and marketing automation. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can drive measurable impact. Be sure to mention any relevant achievements that showcase your expertise.
Showcase Your Digital Savvy:In your application, don’t forget to mention your experience with social media strategies, SEO, and analytics. We’re looking for someone who can lead our digital transformation, so show us what you've got!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Waystone Governance Ltd.
✨Know Your Digital Landscape
Before the interview, dive deep into the company's digital presence. Familiarise yourself with their website, social media platforms, and any recent campaigns. This will not only show your genuine interest but also help you discuss how you can enhance their digital ecosystem.
✨Showcase Your Analytical Skills
Be prepared to discuss specific metrics and KPIs you've used in previous roles. Highlight how you've driven measurable commercial impact through data-driven decisions. This is crucial for a role that demands a holistic view of the customer journey.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges, like optimising user experience or managing a marketing automation platform. Think of examples from your past experiences where you successfully tackled similar issues and be ready to share them.
✨Emphasise Collaboration and Leadership
As this role operates at a senior leadership level, it's important to demonstrate your ability to lead cross-functional teams. Share examples of how you've partnered with sales or other departments to create effective digital tools and strategies.
