- On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo’s autonomous driving technology
- Our team has the unique opportunity to not only grow Waymo’s brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history
- We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences
- We also shape Waymo’s go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base
- In this hybrid role, you will report to the Head of Marketing
- Lead Waymo’s marketing strategy for the UK across brand, product positioning, and audience targeting, overseeing local marketing execution in partnership with our Global Brand, Growth, Creative, and Media teams
- With our UK marketing agenices, build resonate integrated campaigns, guiding creative, media approach, budget, and performance management
- Bring deep understanding of cultural context, competitive dynamics, and local insights to ensure tone and manner is locally resonant across UK marketing touchpoints
- Collaborate closely with Waymo PR, Product, Operations, Policy, and Regulatory teams to ensure alignment on how the product is messaged, managed, and scaled effectively for long-term success
- Over time, recruit, hire, and oversee a high-performing UK-based team
- Ensure UK learnings and best practices are well understood by US-based global leads to inform global brand decisions
Benefits
- Medical, dental, and vision insurance for employees and dependents
- Employee assistance programs focused on mental health
- Personalized workplace adjustments for diverse needs and abilities, including physical, mental, and neurodivergent considerations
- Access to mental health apps
- Onsite wellness centers
- Support programs including menopause benefit
- Medical advocacy program for transgender employees
- Counseling services
- Second medical opinion for you and your loved ones
- Competitive compensation
- Regular bonus and equity performance grant opportunities
- Generous 401(k) and regional retirement plans
- 1-on-1 financial coaching
- Annual cross-company compensation review and pay equity analysis
- Fertility and growing family assistance
- Parental leave and baby bonding leave
- Elder care and support
- Survivor income benefit
- Backup childcare
- Caregiver leave
- Paid time off, including vacation, bereavement, sick leave, parental leave, disability, and holidays
- Jury duty leave
- Military leave
- Hybrid work model with remote work opportunities also available
- Educational reimbursement
- Peer learning and coaching platform
- Donation matching programs
- Employee resource groups
- Volunteer hours
- Internal community groups and local culture clubs
- Inspiring spaces to work, recharge, and collaborate with fellow Waymonauts
- On-site meals and snacks
- Fitness centers, massage programs, and ergonomic support
- On-demand fitness, wellbeing, and cooking classes
- Commuter benefits
- Experience managing agencies, setting KPIs, and leading marketing campaigns with accountability for measurable results
- 15+ years in brand and/or product marketing within a B2C tech or app-based company
- Willingness to travel at least quarterly to the San Francisco Bay Area for training and collaboration with global team
- Proven experience driving customer adoption of new or complex consumer products
- Strong track record communicating and influencing at the executive-level
- Deep expertise with the UK consumer landscape, especially a strong understanding of local consumer needs, culture, and creative
- Willingness to travel globally as required. (~ 20%)
- A portfolio of impactful, consumer-facing marketing campaigns targeted towards UK audiences
- Collaborative leadership skills and the ability to influence ad agencies and cross-functional teams
- Experience at a ride-hailing, automotive, mobility, or marketplace company
- Ability to balance long-term strategy with hands‑on execution in a dynamic, early‑stage or evolving market environment
- Impactful communication, negotiation, and people management skills
- Experience launching or scaling products in international markets, ensuring brands reinforce global brand values while resonating with local audiences
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