At a Glance
- Tasks: Support marketing campaigns and coordinate activities across various platforms.
- Company: Join Waylands, an award-winning family-owned car dealer with a people-first culture.
- Benefits: Enjoy 31 days holiday, training opportunities, and a contributory pension scheme.
- Other info: Flexible hybrid working and a supportive team environment await you.
- Why this job: Make an impact in a dynamic marketing role while growing your career.
- Qualifications: A-Level education in Business or Marketing; previous marketing experience preferred.
The predicted salary is between 30000 - 40000 £ per year.
The Marketing Operations Executive is responsible for supporting the operational delivery of group marketing activity across all franchise brands and locations, with responsibility for marketing administration, CRM coordination, GDPR processes, campaign operations and departmental workflow support. The role will help ensure the efficient delivery of marketing activity while supporting compliance, data governance and operational consistency across the group. The post holder is entrusted with supporting the marketing team in campaign setup, measurement and reporting, driving improved attribution and insight.
Key Responsibilities
- Support the coordination and delivery of group and retailer marketing campaigns
- Assist with campaign setup and distribution across multiple platforms
- Coordinate marketing assets and retailer communications
- Support internal campaign planning processes
- Maintain marketing calendars and workflow trackers
- Support CRM database management and cleansing
- Coordinate customer data segmentation for marketing activity
- Assist with customer retention and aftersales campaign administration
- Support email marketing administration and campaign setup
- Maintain customer data accuracy across systems
- Coordinate GDPR and customer data requests
- Support consent management processes
- Assist with compliance administration relating to OEM and group requirements
- Ensure marketing processes align with internal governance procedures
- Collate campaign reporting and performance data
- Coordinate supplier administration and marketing documentation
- Maintain accurate marketing records
- Provide operational support to Marketing Executives and the wider marketing team
- Assist retailers with marketing requests and campaign coordination
- Support events, retailer launches and local marketing activity where required
About You
- Strong interpersonal and communication skills
- Good time management skills
- Ability to relate to stakeholders at all levels
- Logical and critical problem solving skills
- Command of the English language with excellent attention to detail
- Understanding of GDPR and data protection principles
- Previous experience in a marketing role or similar previous involvement with creating content in highly regulated industries
- Experience within the motor industry
- Working knowledge of Financial Conduct Authority (FCA) Regulations
Qualifications
- Educated to A-Level or equivalent, ideally in Business Studies or a Marketing related field.
- A Business Studies, Marketing or related discipline from CIM or similar.
What do you get in return?
- 40 hours per week, Mon-Fri 8:30-5:30 (with 1 hour for lunch).
- 31 days holiday per year (including Bank Holidays).
- Benefits platform with employee support programme.
- Discounted rates of vehicle parts and servicing.
- Opportunities for training and career progression.
- Contributory pensions scheme for eligible staff.
- Life insurance of 3x basic salary.
Why Waylands?
Waylands are an independent family‑owned car dealer. Our company value “our people are at the heart of our success” was demonstrated recently when we won the AM Dealer Group of the Year award for the sixth year running. Our commitment to providing the highest quality service and the confidence and pride we have in our company are the reasons for our glowing reputation which we have earned through many years of hard work. We like to grow our own talent. We love promoting people and offer a range of development and training. We recruit talent over experience. We hire great people from a wide variety of backgrounds, because diverse views and ideas make our company stronger. If you’re interested in learning more, we’d love to receive your application.
Marketing Operations Executive employer: Waylands
Waylands is an exceptional employer that prioritises its people, as evidenced by our six-time win of the AM Dealer Group of the Year award. With a strong focus on employee development, we offer extensive training and career progression opportunities in a supportive and inclusive work culture. Located at Volvo Oxford, our hybrid working model, generous holiday allowance, and comprehensive benefits package make Waylands a rewarding place to build your marketing career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Operations Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Waylands and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Waylands are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Waylands on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Waylands. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Operations Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Waylands. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Waylands:Show us that you’ve done your homework! In your application, briefly mention what you admire about Waylands’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Waylands
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Waylands will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Waylands, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
