At a Glance
- Tasks: Lead innovative marketing strategies and manage multi-channel campaigns to boost brand visibility.
- Company: Join a dynamic team at Waylands Honda Bristol, where creativity meets collaboration.
- Benefits: Enjoy 31 days holiday, career progression, and a contributory pension scheme.
- Other info: Work in a supportive environment with opportunities for training and personal growth.
- Why this job: Make a real impact in the motor trade while developing your marketing skills.
- Qualifications: Degree in Business or Marketing, with experience in regulated industries preferred.
The predicted salary is between 40000 - 50000 £ per year.
Based at Honda Bristol
Salary: Dependent on experience
Contract: Full time, Permanent
Role Purpose
The Marketing Manager is responsible for developing and implementing effective marketing strategies to drive increased enquiry, increase revenue, and maximise marketing ROI across an assigned portfolio of brands. The post holder is entrusted with the development and execution of multi‑channel marketing strategies across multiple platforms including the development of campaign objectives, campaign activity briefing, campaign management and performance reporting. Furthermore, the role will work closely with the Marketing Director and Group Marketing Manager, and the wider operational team, to ensure that tactical marketing plans align with overall business objectives and initiatives.
Key Responsibilities
- To lead in the execution and tracking of marketing initiatives across the full range of media, including (but not limited to) paid search, SEO, OOH, digital marketing, social media and PR.
- To own the creation, development and management of our brand marketing plans, aligned with their national marketing activity.
- To identify, anticipate and plan to satisfy customer needs in order to deliver increased revenue and profitability.
- To communicate and co‑ordinate with internal stakeholders regarding marketing campaigns for the assigned brands, to ensure successful and optimal execution.
- To deliver competitive insights to the operational teams to help inform competitive positioning and tactical offer development.
- To ensure compliance with manufacturer and Group CI guidelines, quarterly manufacturer marketing mandates, as well as financial promotions guidelines in all of our marketing activity.
- To implement robust tracking and provide regular reporting on key metrics such as impressions, enquiries, conversions, and ROI.
- To collaborate with internal teams and agency partners to ensure that our tactical marketing activity is aligned with our wider business and marketing objectives.
- To identify and suggest new emerging platforms and avenues for digital outreach.
- To provide insight to the wider marketing and leadership teams to inform decision making.
- To coach, develop and support one Marketing Executive working across a shared brand portfolio.
- To stay up to date with industry trends and best practices in marketing.
About You
- Previous involvement with creating content in highly regulated industries
- Working knowledge of Financial Conduct Authority (FCA) regulations
- Experience of managing and developing a team
- Experience within the motor trade
- Proven experience of developing and executing successful marketing campaigns
- Strong numerical and analytical skills
- Excellent verbal and written communication skills
- Good planning and time management skills
- Strong attention to detail
- Works well within a team and independently
Qualifications
- Educated to degree level or equivalent, ideally in Business Studies or a Marketing discipline.
- A CIM Level 6 or equivalent Marketing qualification.
What do you get in return?
- 40 hours per week, Mon‑Fri 8:30‑5:30 (with 1 hour for lunch).
- 31 days holiday per year (including Bank Holidays).
- Benefits platform with employee support programme.
- Discounted rates of vehicle parts and servicing.
- Opportunities for training and career progression.
- Contributory pensions scheme for eligible staff.
- Life insurance of 3x basic salary.
Marketing Manager in Bristol employer: Waylands
Waylands, based at Honda Bristol, is an exceptional employer that prioritises employee growth and well-being. With a supportive work culture, competitive salary packages, and a comprehensive benefits platform including generous holiday allowances and career progression opportunities, we empower our Marketing Manager to thrive in a dynamic environment while making a meaningful impact on our brand portfolio.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Waylands and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Waylands are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Waylands on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Waylands. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Waylands. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Waylands:Show us that you’ve done your homework! In your application, briefly mention what you admire about Waylands’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Waylands
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Waylands will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Waylands, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
