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- Tasks: Lead our digital marketing strategy, focusing on PPC and SEO to drive growth.
- Company: Join Waylands, a family-owned car dealer with a strong reputation for quality service.
- Benefits: Enjoy competitive salary, 31 days holiday, training opportunities, and a contributory pension scheme.
- Why this job: Make an impact in a hands-on role while developing your skills in a supportive environment.
- Qualifications: Strong experience in PPC and SEO, data-driven mindset, and excellent communication skills.
- Other info: We value diverse backgrounds and promote from within, offering great career progression.
The predicted salary is between 36000 - 60000 £ per year.
We're looking for a Digital Marketing Lead to own and drive our performance marketing strategy, with a strong focus on PPC and SEO. This is a hands‐on role for someone who loves data, growth, and turning insight into action.
You'll be responsible for planning, executing and optimising paid and organic search activity to ensure that it is aligned with our wider marketing strategy to support business growth.
Waylands is a successful and growing motor retail group, with 15 representation points across the Thames Valley and the M4 corridor, extending into South Wales.
Key Responsibilities- To develop, implement, and refine Search, Performance Max, and Display campaigns to maximise ROAS and conversions.
- To drive organic traffic growth through a robust SEO roadmap, including technical auditing, content planning and keyword monitoring.
- To support website development projects, coordinating with developers, designers and consultants (where required) to bring a technical SEO perspective to support the maintenance of rankings and improve user experience.
- To own analytics and reporting, tracking performance through GA4, Google Search Console and Google AdWords, including dedicated SEO platforms, to demonstrate ROI.
- To liaise with external agencies or developers, where required for website development or content production, such as videographers.
- To provide insight into customer search behaviour to help inform operational teams on vehicle merchandising and market trends.
- To ensure compliance with manufacturer and Group CI guidelines, quarterly manufacturer marketing mandates, as well as financial promotions guidelines in all of our marketing activity.
- To collaborate with internal teams and agency partners to ensure that our tactical marketing activity is aligned with our wider business and marketing objectives.
- To identify and suggest new emerging platforms and avenues for digital outreach.
- Strong hands‐on expertise in PPC and SEO.
- Data‐driven, analytical and comfortable working with performance metrics.
- Experience with tools such as Google Ads, GA4, Search Console, and SEO platforms, e.g. SEMrush, Ahrefs, Screaming Frog.
- Ability to balance strategic thinking with day‐to‐day execution.
- Confident communicator, able to explain performance and recommendations clearly.
- Experience leading projects or mentoring others is a plus.
- 40 hours per week, Mon‐Fri.
- 31 days holiday per year (including Bank Holidays).
- Benefits platform with employee support programme.
- Discounted rates of vehicle parts and servicing.
- Opportunities for training and career progression.
- Contributory pensions scheme for eligible staff.
- Life insurance of 3x basic salary.
Waylands are an independent family‐owned car dealer. Our company value "our people are at the heart of our success" was demonstrated recently when we won the AM Dealer Group of the Year award for the sixth year running. Our commitment to providing the highest quality service and the confidence and pride we have in our company are the reasons for our glowing reputation which we have earned through many years of hard work.
We like to grow our own talent. We love promoting people and offer a range of development and training. We recruit talent over experience. We hire great people from a wide variety of backgrounds, because diverse views and ideas make our company stronger. If you're interested in learning more, we'd love to receive your application.
Closing Date 10/02/2026
Location: Waylands
Digital Marketing Lead in London employer: Waylands Automotive Limited
Contact Detail:
Waylands Automotive Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your PPC and SEO successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in performance marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates like you!
We think you need these skills to ace Digital Marketing Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Lead role. Highlight your hands-on experience with PPC and SEO, and don’t forget to showcase any data-driven projects you've led. We want to see how you can drive performance marketing strategies!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills align with our goals at Waylands. Be sure to mention specific tools like Google Ads and GA4 that you’re familiar with.
Showcase Your Analytical Skills: Since this role is all about data, make sure to highlight your analytical skills in your application. Share examples of how you've used analytics to drive decisions and improve campaign performance. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to attach all your documents in one go. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Waylands Automotive Limited
✨Know Your Metrics
Make sure you’re familiar with key performance indicators related to PPC and SEO. Be ready to discuss how you've used data to drive decisions in past roles. This shows that you can not only analyse data but also turn insights into actionable strategies.
✨Showcase Your Campaigns
Prepare to talk about specific campaigns you've managed, including the challenges faced and the results achieved. Bring examples of your work, such as reports or case studies, to demonstrate your hands-on experience and success in driving conversions.
✨Understand the Company’s Needs
Research Waylands and their current marketing strategies. Be prepared to suggest how you could enhance their digital presence. This shows initiative and that you’re genuinely interested in contributing to their growth.
✨Communicate Clearly
Practice explaining complex concepts in simple terms. As a Digital Marketing Lead, you’ll need to communicate effectively with various teams. Being able to articulate your thoughts clearly will set you apart and show that you can lead and mentor others.
