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For Companies At a Glance
- Tasks: Lead our digital marketing strategy, focusing on PPC and SEO to drive growth.
- Company: Join Waylands, a family-owned car dealer with a strong reputation for quality service.
- Benefits: Enjoy competitive salary, 31 days holiday, training opportunities, and a contributory pension scheme.
- Why this job: Make an impact in a hands-on role while developing your skills in a supportive environment.
- Qualifications: Experience in PPC and SEO, data-driven mindset, and strong communication skills.
- Other info: We value diverse backgrounds and promote from within, fostering career growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We’re looking for a Digital Marketing Lead to own and drive our performance marketing strategy, with a strong focus on PPC and SEO. This is a hands‑on role for someone who loves data, growth, and turning insight into action. You’ll be responsible for planning, executing and optimising paid and organic search activity to ensure that it is aligned with our wider marketing strategy to support business growth.
Key Responsibilities:
- To develop, implement, and refine Search, Performance Max, and Display campaigns to maximise ROAS and conversions.
- To drive organic traffic growth through a robust SEO roadmap, including technical auditing, content planning and keyword monitoring.
- To support website development projects, coordinating with developers, designers and consultants (where required) to bring a technical SEO perspective to support the maintenance of rankings and improve user experience.
- To own analytics and reporting, tracking performance through GA4, Google Search Console and Google AdWords, including dedicated SEO platforms, to demonstrate ROI.
- To liaise with external agencies or developers, where required for website development or content production, such as videographers.
- To provide insight into customer search behaviour to help inform operational teams on vehicle merchandising and market trends.
- To ensure compliance with manufacturer and Group CI guidelines, quarterly manufacturer marketing mandates, as well as financial promotions guidelines in all of our marketing activity.
- To collaborate with internal teams and agency partners to ensure that our tactical marketing activity is aligned with our wider business and marketing objectives.
- To identify and suggest new emerging platforms and avenues for digital outreach.
About You:
- Strong hands‑on expertise in PPC and SEO.
- Data‑driven, analytical and comfortable working with performance metrics.
- Experience with tools such as Google Ads, GA4, Search Console, and SEO platforms, e.g. SEMrush, Ahrefs, Screaming Frog.
- Ability to balance strategic thinking with day‑to‑day execution.
- Confident communicator, able to explain performance and recommendations clearly.
- Experience leading projects or mentoring others is a plus.
What do you get in return?
- 40 hours per week, Mon‑Fri.
- 31 days holiday per year (including Bank Holidays).
- Benefits platform with employee support programme.
- Discounted rates of vehicle parts and servicing.
- Opportunities for training and career progression.
- Contributory pensions scheme for eligible staff.
- Life insurance of 3x basic salary.
Why Waylands?
Waylands are an independent family‑owned car dealer. Our company value “our people are at the heart of our success” was demonstrated recently when we won the AM Dealer Group of the Year award for the sixth year running. Our commitment to providing the highest quality service and the confidence and pride we have in our company are the reasons for our glowing reputation which we have earned through many years of hard work. We like to grow our own talent. We love promoting people and offer a range of development and training. We recruit talent over experience. We hire great people from a wide variety of backgrounds, because diverse views and ideas make our company stronger. If you’re interested in learning more, we’d love to receive your application.
Digital Marketing Lead employer: Waylands Automotive Limited
Contact Detail:
Waylands Automotive Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead
✨Tip Number 1
Get your networking game on! Connect with people in the digital marketing space, especially those who work at Waylands or similar companies. Attend industry events, webinars, or even local meetups to make those valuable connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC and SEO successes. Use real data and case studies to demonstrate how you've driven growth and optimised campaigns. This will give you an edge when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your analytics knowledge. Be ready to discuss how you've used tools like Google Ads and GA4 to track performance and drive results. We want to see that you're not just a numbers person but also someone who can turn insights into actionable strategies.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you're genuinely interested in joining our team at Waylands. So, get your application in and let’s see what you’ve got!
We think you need these skills to ace Digital Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Lead role. Highlight your hands-on experience with PPC and SEO, and don’t forget to showcase any data-driven projects you've led. We want to see how you can drive performance marketing!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills align with our goals at Waylands. We love a good story, so share your journey in the industry!
Showcase Your Analytical Skills: Since this role is all about data, make sure to highlight your analytical skills in your application. Mention specific tools like Google Ads or GA4 that you've used to track performance and optimise campaigns. We’re keen on seeing how you turn insights into action!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Waylands Automotive Limited
✨Know Your PPC and SEO Inside Out
Make sure you brush up on your knowledge of PPC and SEO strategies. Be ready to discuss specific campaigns you've worked on, the tools you used like Google Ads or SEMrush, and the results you achieved. This will show that you're not just familiar with the concepts but have hands-on experience.
✨Showcase Your Analytical Skills
Since this role is data-driven, prepare to talk about how you've used analytics to inform your marketing decisions. Bring examples of how you've tracked performance using GA4 or Google Search Console, and be ready to explain how you turned insights into actionable strategies.
✨Demonstrate Your Project Management Experience
If you've led projects or mentored others, highlight these experiences during the interview. Discuss how you coordinated with different teams, such as developers and designers, to achieve marketing goals. This will illustrate your ability to balance strategic thinking with day-to-day execution.
✨Be Ready to Discuss Emerging Trends
Waylands values innovation, so come prepared with ideas on new platforms or digital outreach avenues you think could benefit the company. Showing that you're proactive about staying ahead of trends will demonstrate your passion for the industry and your commitment to driving growth.
