Entrepreneur-in-Residence (Strategic Innovation) in England

Company Mission
Our mission is to give the world access to the best products by empowering great brands to reach their growth potential.

About Wayflyer
Today's consumer brands need a capital provider that keeps pace with their growth ambitions. Traditional financing options are slow, cumbersome and often out of reach. That's why we built Wayflyer. Our unique technology allows us to assess businesses in minutes, generate financing offers that reflect their growth potential and send funds in as little as 24 hours. Since launching in April 2020, we've deployed over $5bn to thousands of brands worldwide, backed by Tier 1 banks like J.P. Morgan. We've become a trusted financing partner for some amazing brands, like True Classic, Little Words Project and Kekoa Foods. Teams at Wayflyer are truly cross-functional. You'll be collaborating with ambitious colleagues from around the world - all striving to deliver on a huge opportunity.

Culture & Values at Wayflyer
At Wayflyer, we value being sound people, excellent operators, and ambitious overachievers, working together with integrity, creativity, and bold optimism to deliver exceptional results.

Your Role at a Glance

• Identify, validate and incubate one or more new growth opportunities (business models, verticals, services) aligned to the strategic pillars.
• Work with minimal structure and ambiguity: define the problem space, design hypotheses, run experiments, build prototypes and iterate rapidly.
• Own the vision, roadmap, business case and go-to-market for the new initiative.
• Mobilise cross-functional stakeholders (data, engineering, design, partnerships, underwriting) to operate as independently as possible.
• Track and report clear metrics for success: adoption, revenue, margin, time to launch, scale efficiency.
• At the end of the incubation phase, propose the right integration path into the wider ecosystem.

What Makes You a Great Fit

• Entrepreneurial experience: you’ve founded, co-founded or led a high-growth product/venture within a fast-moving company (preferably fintech/financial services or commerce‑adjacent).
• Excellent at working in ambiguity and figuring things out: you’re comfortable without a deep spec, you can set direction, test, learn, pivot.
• Strong strategic mindset: you can connect market trends, data signals and business models to identify high‑leverage opportunities.
• Product intuition + business acumen: you can design compelling value propositions, understand monetisation, pricing, unit economics, competitive positioning.
• Stakeholder and team builder: you can pull together a founding team, influence senior leadership, communicate vision.
• A bias for experimentation: you’ve run user research, A/B tests, MVPs, prototypes, rapid learning cycles.
• Fluency in data: you define and track key metrics, draw insights, make decisions.
• (Bonus) Experience in banking or merchant finance, marketplace or commerce ecosystems.

What You’ll Get

• A high‑visibility role with strategic mandate and autonomy.
• Access to Wayflyer’s platform, data, merchant ecosystem and capital.
• Opportunity to build from zero to scale – with potential to become the lead of the new business unit.
• Competitive compensation + equity participation.
• A high‑calibre founding team + senior leadership support in an organisation committed to innovation.

You’ll be based in Amsterdam, London, Dublin (or remote in Europe) and will report into the VP Product. We’ll define a 90‑day plan with clear milestones: problem definition, hypothesis testing, prototype validation. After the incubation stage (6‑12 months) we’ll hold a "venture review" to decide next‑stage scaling. You’ll engage regularly with senior leadership and the core product, engineering and data teams.

What to Expect After You Apply
You can expect to hear from a member of our Talent Acquisition team soon. If we believe you're a good fit, the first step will be a conversation with a recruiter who will guide you through the next stages of the process. The full interview process, which includes meeting the Hiring Manager and completing a case study or interview loop, typically takes approximately four to six weeks.

Perks of Being at Wayflyer

• 25 days of paid annual leave, plus public holidays.
• Access support and resources to support your wellbeing, including our Wellbeing @ Wayflyer ERG.
• Comprehensive health & protection: private healthcare, life insurance, and critical illness cover.
• Secure your future with our pension plan.
• Generous parental and adoptive leave, including 6 months of paid leave for Primary Caregivers and 3 months of paid leave for Secondary Caregivers.
• Equity scheme: you’re not just an employee; you’re a stakeholder in our journey.
• Work from abroad: enjoy the freedom to work remotely from anywhere in the world for up to 60 calendar days a year.

How We Handle Your Personal Data
By submitting your application, you acknowledge that Wayflyer Limited will process your personal data for the purpose of evaluating your suitability for the role. Such processing is based on the need to take steps prior to entering into a potential employment agreement.