At a Glance
- Tasks: Lead exciting paid social campaigns on platforms like Meta and TikTok to drive app growth.
- Company: Join Emma, a fintech app revolutionising personal finance with a bold and focused team.
- Benefits: Enjoy perks like a MacBook, private medical insurance, and a one-month sabbatical every five years.
- Other info: Dynamic office environment in London, fostering collaboration and innovation.
- Why this job: Be part of a high-performance team making a real impact in the fintech space.
- Qualifications: 5+ years in digital marketing, especially in paid social, with a passion for data-driven results.
The predicted salary is between 60000 - 75000 £ per year.
About the company
Emma is the app to manage all things money. Our mission is to empower millions of people to live a better and more fulfilling financial life. Emma was founded by engineers, who are extremely focused on coding, product and data. These are the three pillars on which we want to build a strong tech culture and fix personal finance once for all. We have raised more than $8m to date to build the one stop shop for all your financial life.
At Emma, we are:
- Bold
- Determined
- Focused
- Autonomous
We are a high-performance team and we run the company like a professional sports team. We expect each and every team member to move fast, have ownership over their work and hold each other to a high standard. If you're not driven to own your work, execute swiftly, and innovate constantly, this isn't the right place for you.
About the role
Responsibilities:
- Own the design, management, and execution of paid acquisition campaigns across Meta, TikTok, Apple Search Ads, Google App Campaigns and other relevant channels, with a focus on scaling high-performing creative for a subscription app.
- Monitoring performance and continuously optimising campaigns based on a data-driven approach and learnings from multiple A/B tests.
- Participating in full-cycle creative production and providing data-driven decisions about further creative development.
- Ensuring proper tracking, analysis, and reporting, as well as contributing to the automation of campaign management.
- Working with the broader marketing team to create aligned consumer communications across all channels to ensure consistent brand messages.
Who we are looking for:
- 5+ years of experience in digital or performance marketing in a high-growth startup environment, with a focus on paid social media.
- In-depth knowledge of social media advertising platforms, particularly the TikTok and Meta ecosystems, with a proven track record of successfully executed campaigns.
- Previous experience with mobile apps.
- An excellent understanding of digital data analytics.
- You want to be part of an amazing team. You are excited by what we're building at Emma.
Bonus:
- Previous experience at a fintech app.
Our process:
- Phone call with internal recruiter
- Take at home test
- 2nd call with a member of the team
- Onsite interview with CEO
Our benefits:
- Paid Sick Leave
- Pension Contribution
- Referral Scheme: Recommend talented individuals and earn £1000 when they join us
- Emma Ultimate Subscription
- MacBook
- Annual Salary Review
- Discounted Gym Membership
- Private Medical Insurance and Perks with Vitality
- Perks at Work: Exclusive Discords and Deals
- Dental Cover
- Eye Care Vouchers
- Cycle to Work Scheme
- One-month sabbatical every 5 years
- Regular Socials
To facilitate communication, productivity and speed, we work from the office Monday to Friday. This is not a hybrid role. Please only apply if you can certainly meet this requirement.
Our office address is: 1st Floor, Verse Building, 18 Brunswick Place, London N1 6DZ.
Senior Performance Marketing Manager (Paid Social) Office: London employer: Wayfindi
At Emma, we pride ourselves on being an exceptional employer, fostering a high-performance culture that empowers our team members to take ownership and innovate in their roles. Located in the vibrant city of London, we offer a range of benefits including private medical insurance, a generous pension contribution, and regular social events, all while providing ample opportunities for professional growth in a fast-paced fintech environment. Join us to be part of a bold and determined team dedicated to transforming personal finance for millions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Manager (Paid Social) Office: London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wayfindi and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wayfindi are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wayfindi on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wayfindi. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Performance Marketing Manager (Paid Social) Office: London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wayfindi. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wayfindi:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wayfindi’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wayfindi
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wayfindi will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wayfindi, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
