Senior / Lead Marketing Analyst (CRM, Organic, Brand) UK - Remote

About the company

At Cleo, we’re not just building another fintech app. We’re embarking on a mission to fundamentally change humanity’s relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper‑intelligent financial advisor in their pocket. That’s the future we’re creating. Cleo is a rare success story: a profitable, fast‑growing unicorn with over $300 million in ARR and growing over 2x year‑over‑year. This isn’t just a job; it’s a chance to join a team of brilliant, driven individuals who are passionate about making a real difference.

About the Role

We’re looking for a Senior / Lead Marketing Analyst (Organic, Brand, CRM) to join Cleo’s Marketing Analytics team. You’ll be a primary analytics partner for our organic, brand and CRM functions, building the strategy and measurement foundations for channels including organic social, ASO, SEO and our CRM program. Your work will directly influence how we grow beyond paid, how we measure the impact of brand and content, and how we use lifecycle communications to drive activation, engagement and retention.

What you’ll be doing

• Analyse performance across SEO, ASO, organic social and other owned/earned channels.
• Build foundational measurement frameworks for organic acquisition and content, including clear channel KPIs and diagnostics.
• Identify opportunities to grow organic contribution and reduce dependency on paid channels through content, distribution and optimisation.
• Partner with Brand and Product Marketing to measure the impact of major product launches and brand campaigns.
• Define and track mid‑funnel and brand metrics (e.g. awareness, consideration, engagement) and connect them to downstream outcomes using causal methods.
• Own the analytics for our email program via Customer.io and other lifecycle touchpoints.
• Define and track key CRM and lifecycle metrics across acquisition, activation, engagement and retention.
• Design, run and interpret experiments across organic, brand and CRM – from content and SEO tests to message and journey experiments.
• Work with CRM, Brand, Product Marketing and Growth leadership as a thought partner on strategy, roadmaps and investment decisions.

The team you’ll join

You’ll sit within Cleo’s Data organisation – a 60‑person team of Analysts and Data Scientists who partner across product and growth. You’ll have peers working on experimentation, pricing, lifecycle and product analytics, and a manager who cares about your development through regular feedback, mentoring and dedicated time for learning.

What we’re looking for

• 3+ years’ experience in marketing or growth analytics, with significant time spent on organic, brand and/or CRM/lifecycle channels for B2C or subscription products.
• Strong SQL skills; comfortable exploring, transforming and validating large datasets independently.
• Hands‑on analytics experience with organic or owned channels (e.g. SEO/ASO, organic social, content) and/or CRM/email programs.
• Practical experience with experimentation (e.g. A/B tests, holdouts, brand or CRM tests) and interpreting results for non‑technical stakeholders.
• Experience with funnel and cohort analysis, and comfort working with mid‑funnel metrics (engagement, consideration, intent) as well as revenue outcomes.
• Strong commercial judgement: able to connect organic, brand and CRM metrics to acquisition efficiency, retention, LTV and profitability.
• Ability to communicate complex analysis simply, with clear narratives and recommendations.

Nice to have

• Python or R for more advanced analysis, experimentation or modelling.
• Hands‑on experience with SEO/ASO analytics (e.g. search console, keyword analysis, store listing optimisation) or social/content analytics.
• Experience with CRM tools such as Customer.io, Braze, Iterable or similar, including segmentation and lifecycle experimentation.
• Understanding of brand measurement (e.g. brand lift studies, brand tracking, survey‑based measurement, causal inference).
• Experience shifting acquisition mix from paid to organic/owned or building new organic/brand programs from scratch.
• Experience in consumer fintech, high‑growth consumer apps or subscription products.

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi‑annual reviews, aligned to our quarterly OKR planning cycles.
• Work at one of the fastest‑growing tech startups, backed by top VC firms, Balderton & EQT Ventures.
• A clear progression plan. We want you to keep growing.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves.

Other Benefits

• Company‑wide performance reviews every 6 months.
• Generous pay increases for high‑performing team members.
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days).
• 6% employer‑matched pension in the UK.
• Private Medical Insurance via Vitality, dental cover, and life assurance.
• Enhanced parental leave.
• 1 month paid sabbatical after 4 years at Cleo.

Welcoming Everyone

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio‑economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.