Programmatic Marketing Manager

At Cleo, we’re not just building another fintech app. We’re embarking on a mission to fundamentally change humanity’s relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper‑intelligent financial advisor in their pocket. That’s the future we’re creating. Cleo is a rare success story: a profitable, fast‑growing unicorn with over $200 million in ARR and growing over 2× year‑over‑year. This isn’t just a job; it’s a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are at the top of their field and embody our culture of collaboration and positive impact.

We’re looking for a Programmatic Marketing Manager to scale Cleo’s programmatic user acquisition strategy across the US and international markets. You’ll own the performance and growth of key programmatic platforms such as Moloco, AppLovin, Liftoff, and other DSPs, optimising spend, creatives and targeting to drive scalable, high‑quality user growth. You'll work closely with the Growth Marketing, Data Science and Creative teams to combine performance marketing expertise with analytical insight and experimentation. This is a hands‑on role for someone who thrives in a fast‑paced environment, loves testing new approaches and wants to own one of Cleo’s most important paid growth levers.

Key Responsibilities

• Own and scale Cleo’s programmatic strategy across DSPs such as Moloco, AppLovin, Liftoff, and other high‑performing partners.
• Manage day‑to‑day campaign execution, including setup, optimisation and reporting to deliver against CPA, ROAS and LTV targets.
• Continuously test and optimise creatives, audiences and bidding strategies to improve channel efficiency and unlock new growth opportunities.
• Collaborate with Creative and Data teams to build performance‑driven ad assets and feed data back into creative testing loops.
• Analyse and report on performance across channels, identifying key insights and translating them into actionable recommendations.
• Explore and onboard new programmatic partners and inventory sources to diversify Cleo’s media mix and reduce acquisition risk.
• Partner with Data Science and Analytics to refine attribution models, incrementality testing and in‑app event optimisation.
• Stay ahead of industry trends, platform updates and privacy changes to ensure Cleo’s strategy remains cutting‑edge.

What We’re Looking For

• Experience managing programmatic user acquisition in a performance‑driven environment (ideally app or fintech).
• Deep understanding of DSPs such as Moloco, AppLovin, Liftoff and familiarity with in‑app programmatic buying.
• Proven track record of scaling spend efficiently while improving CPA, ROAS and retention metrics.
• Familiarity with SKAN, incrementality testing and predictive modelling.
• Strong analytical skills with proficiency in SQL, MMPs (AppsFlyer, Adjust) and data visualisation tools.
• Ability to build and interpret dashboards, identify trends and make data‑driven decisions.
• Strong collaboration and communication skills, comfortable working cross‑functionally with creative, data and engineering teams.
• Self‑starter with a growth mindset, curiosity for testing and bias toward action.
• Comfortable operating autonomously in a fast‑paced, scaling environment.
• Passion for Cleo’s mission to help people improve their financial health.

Nice to Have:

• Experience in fintech, subscription‑based products or other app‑first businesses.

What do you get for all your hard work? A competitive compensation package (base + equity) with bi‑annual reviews, aligned to our quarterly OKR planning cycles.