At a Glance
- Tasks: Lead exciting CRM campaigns and optimise our website for an engaging user experience.
- Company: Join a fast-paced fintech startup with a mission to empower financial well-being.
- Benefits: Enjoy competitive salary, private medical insurance, and exclusive perks.
- Other info: Collaborative environment with opportunities for career growth and a one-month sabbatical every 5 years.
- Why this job: Shape Emma's voice and connect with a vibrant community while making a real impact.
- Qualifications: 2+ years in organic or growth marketing, strong writing skills, and a passion for fintech.
The predicted salary is between 33750 - 41250 £ per year.
About the role
Responsibilities
- Managing and executing CRM campaigns to ensure monthly updates and consistent engagement.
- Overseeing website updates and optimising for content and user experience.
- Managing PR initiatives to boost Emma’s visibility.
- Developing blog posts and careers content to attract both users and talent.
- Building and growing our community of Emma users through engaging content and activities.
- Planning and coordinating events to promote Emma’s mission.
- Managing brand assets, creating decks, and supporting affiliates and presentations.
Qualifications
- 2+ years of experience in organic marketing, content marketing, or growth marketing roles — ideally within a high-growth startup or fintech company.
- Strong writing skills with a portfolio of website copy, blog posts, product updates, or lifecycle email campaigns.
- Ability to adapt tone of voice across formats, from landing pages to educational content and retention emails.
- Experience with technical SEO and an understanding of how to structure content for search visibility.
- Familiar with CRM or email marketing platforms (e. g. Mailchimp, Braze, or similar).
- Experience managing content calendars and coordinating with design or product teams.
- Passionate about fintech and aligned with Emma’s mission to empower people financially.
- A team player with strong attention to detail and a love for clear, compelling communication.
- Excited to join a fast‑paced team and help shape Emma’s voice across our owned channels.
- Bonus points
- Deep knowledge of technical SEO
, including structured data, keyword strategy, and content optimisation.
- Experience with PR or communications
, such as writing press releases, pitching to media, or supporting thought leadership.
- Strong track record in email marketing or CRM
, including lifecycle strategy, segmentation, and A/B testing.
- Our process
- Phone call with internal recruiter.
- Second call with a member of the team.
- Onsite interview with CEO.
Benefits
Referral Scheme: Recommend talented individuals and earn £1000 when they join us.
Annual salary review.
Private medical insurance and perks with Vitality.
Perks at work: exclusive discounts and deals.
Eye care vouchers.
One‑month sabbatical every 5 years.
Location
We work from the office Monday to Friday. This is not a hybrid role. Please only apply if you can certainly meet this requirement.
Our office address is: 1st floor, Verse Building, 18 Brunswick Place, London N1 6DZ.
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Organic Growth Marketing Manager in London employer: Wayfindi
Cleo is an exceptional employer that fosters a collaborative and innovative work culture, allowing Senior Polyglot Engineers to thrive in a hybrid/remote UK environment. With a strong focus on employee growth, mentorship opportunities, and the chance to work on impactful projects that enhance users' financial health, Cleo stands out as a rewarding place for those looking to make a difference in the fintech space.
StudySmarter Expert Advice🤫
We think this is how you could land Organic Growth Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wayfindi and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wayfindi are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wayfindi on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wayfindi. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Organic Growth Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wayfindi. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wayfindi:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wayfindi’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wayfindi
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wayfindi will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wayfindi, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
