Lead Market Insights Researcher (Quantitative)
Lead Market Insights Researcher (Quantitative)

Lead Market Insights Researcher (Quantitative)

Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead market research projects using advanced quantitative techniques to uncover user insights.
  • Company: Join Cleo, a fast-growing fintech unicorn on a mission to transform financial relationships.
  • Benefits: Competitive salary, equity options, flexible work, and generous annual leave.
  • Why this job: Shape the future of financial coaching while making a real impact on users' lives.
  • Qualifications: Experience in advanced quantitative research methods and ability to influence stakeholders.
  • Other info: Dynamic team culture with clear progression plans and regular performance reviews.

The predicted salary is between 36000 - 60000 £ per year.

About Cleo
At Cleo, we’re not just building another fintech app. We’re embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That’s the future we’re creating. Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn’t just a job; it’s a chance to join a team of brilliant, driven individuals who are passionate about making a real difference.

About the role
This is an exciting opportunity to shape the future of research at Cleo. You’ll join one of our product teams, working cross-functionally to help develop Cleo into a truly hyper-personalized financial coach. Your work will focus on deeply understanding our users — uncovering what drives them, what they need, and how we can build products that genuinely empower them. You’ll be part of our Design Guild, collaborating closely with Content Designers, Product Designers, and other User Researchers.

Key Responsibilities

  • Leading the design and execution of market research projects using advanced quantitative techniques such as conjoint analysis, experimental design, and segmentation to uncover actionable insights on product preferences, user needs, and market opportunities.
  • Conducting market sizing, pricing research, and new market opportunity assessments to support expansion strategy and go-to-market planning.
  • Working cross-functionally with product, design, growth, and marketing teams to frame learning objectives, develop survey instruments, and deliver insights that drive roadmap, positioning, and commercial decisions.
  • Contributing to pricing strategy through user value perception studies, elasticity testing, and packaging experiments.
  • Presenting findings to stakeholders in a clear, structured, and influential way, translating complexity into clarity and action.

What We’re Looking For

  • Demonstrated experience with advanced quantitative market research methods such as choice-based conjoint, max diff, cluster/segmentation analysis, and experimental design.
  • Ability to frame business problems and translate them into clear research hypotheses.
  • Comfort designing and interpreting survey-based studies with advanced logic, sampling, and statistical reliability.
  • Ability to work independently or collaboratively, from framing the question to delivering the insight.
  • Experience influencing senior stakeholders with evidence-based recommendations.

If you have led high-level analyses that synthesise primary and secondary data (e.g. internal product data, third-party benchmarks, analyst reports) to uncover macro trends, competitive dynamics, and evolving consumer behaviours - that would be an awesome bonus!

What do you get for all your hard work?

  • A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles.
  • Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures.
  • A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact.
  • Flexibility. We work with everyone to make sure they have the balance they need to do their best work.
  • Work where you work best. We’re a globally distributed team.

Other Benefits

  • Company-wide performance reviews every 6 months.
  • Generous pay increases for high-performing team members.
  • Equity top-ups for team members getting promoted.
  • 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days).
  • 6% employer-matched pension in the UK.
  • Private Medical Insurance via Vitality, dental cover, and life assurance.
  • Enhanced parental leave.
  • 1 month paid sabbatical after 4 years at Cleo.
  • Regular socials and activities, online and in-person.
  • Online mental health support via Spill.

Welcoming Everyone
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.

Lead Market Insights Researcher (Quantitative) employer: Wayfindi

Cleo is an exceptional employer, offering a dynamic work environment where innovation meets purpose. With a strong focus on employee growth, competitive compensation, and a commitment to work-life balance, Cleo empowers its team members to thrive both personally and professionally. Located in the UK, employees benefit from a hybrid working model, generous leave policies, and a culture that celebrates diversity and collaboration, making it an ideal place for those looking to make a meaningful impact in the fintech space.
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Contact Detail:

Wayfindi Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Lead Market Insights Researcher (Quantitative)

✨Tip Number 1

Network like a pro! Reach out to current or former Cleo employees on LinkedIn. Ask them about their experiences and any tips they might have for your application. Personal connections can give you an edge!

✨Tip Number 2

Prepare for the interview by diving deep into Cleo's mission and values. Understand how your skills in quantitative research can directly contribute to their goal of transforming financial advice. Show them you’re not just another candidate!

✨Tip Number 3

Practice presenting your findings clearly and confidently. You’ll need to translate complex data into actionable insights, so rehearse explaining your past projects as if you were pitching to stakeholders at Cleo.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Cleo team. Let’s get you that dream job!

We think you need these skills to ace Lead Market Insights Researcher (Quantitative)

Quantitative Market Research
Conjoint Analysis
Experimental Design
Segmentation Analysis
Market Sizing
Pricing Research
Survey Design
Statistical Reliability
Data Synthesis
Stakeholder Communication
Business Problem Framing
User Value Perception Studies
Elasticity Testing
Cross-Functional Collaboration
Analytical Thinking

Some tips for your application 🫡

Show Your Passion: When you're writing your application, let your enthusiasm for the role and our mission shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making a difference in people's financial lives.

Tailor Your Experience: Make sure to highlight your relevant experience with quantitative research methods. We’re looking for specific examples of how you've used techniques like conjoint analysis or segmentation analysis to drive insights. This will help us see how you can contribute to our team.

Be Clear and Concise: We appreciate clarity! When presenting your skills and experiences, keep it straightforward and structured. Use bullet points if necessary to make it easy for us to digest your information quickly.

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!

How to prepare for a job interview at Wayfindi

✨Know Your Quantitative Methods

Make sure you brush up on advanced quantitative market research methods like choice-based conjoint and segmentation analysis. Be ready to discuss how you've applied these techniques in past projects, as Cleo is looking for someone who can hit the ground running.

✨Understand Cleo's Mission

Familiarise yourself with Cleo's mission to change humanity's relationship with money. Think about how your skills can contribute to this vision and be prepared to share your thoughts on how you can help develop a hyper-personalised financial coach.

✨Prepare for Cross-Functional Collaboration

Since you'll be working closely with product, design, and marketing teams, think of examples from your past experiences where you've successfully collaborated across different functions. Highlight your ability to frame learning objectives and deliver actionable insights.

✨Present Findings Clearly

Cleo values the ability to present complex findings in a clear and structured way. Practice summarising your past research projects and focus on how you communicated your insights to stakeholders. This will show that you can translate complexity into clarity, which is crucial for the role.

Lead Market Insights Researcher (Quantitative)
Wayfindi
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  • Lead Market Insights Researcher (Quantitative)

    Full-Time
    36000 - 60000 £ / year (est.)
  • W

    Wayfindi

    50-100
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