Organic Growth Manager in City of London

Emma is the app to manage all things money.

Our mission is to empower millions of people to live a better and more fulfilling financial life.

Emma was founded by engineers, who are extremely focused on coding, product and data. These are the three pillars on which we want to build a strong tech culture and fix personal finance once for all. 💪

We have raised more than $8m+ to date to build the one stop shop for all your financial life. Our investors include Connect Ventures (investor in Curve, TrueLayer and CityMapper), Kima Ventures, one of the first in Transferwise, and Aglaé Ventures, early stage fund of the Groupe Arnault, investor in Netflix and Airbnb.

Alongside them, several angel investors, who have built and sold industry leading companies have decided to take part into this journey. 🚀

At Emma, we are:

• Bold
• Determined
• Focused
• Autonomus

We are a high-performance team and we run the company like a professional sports team. We expect each and every team member to move fast, have ownership over their workand hold each other to a high standard.

If you\’re not driven to own your work, execute swiftly, and innovate constantly, this isn\’t the right place for you.

About the role

What you’ll do

• Lead and execute Emma’s CRM and lifecycle marketing strategy — from monthly updates to retention and reactivation campaigns.
• Own Emma’s organic web presence, ensuring the site is always up-to-date, SEO-optimised, and aligned with our product and brand.
• Manage PR and brand initiatives, from press outreach to supporting thought leadership and media opportunities.
• Create and oversee content that converts — from blog posts and product updates to careers pages and social storytelling.
• Build and nurture our community of Emma users, driving engagement through creative campaigns, events, and social activity.
• Plan and deliver brand activations and events that promote Emma’s mission and connect us with new audiences.
• Manage brand assets and decks, ensuring everything we publish feels cohesive, high-quality, and on brand.

What we’re looking for

• 2+ years’ experience in content, growth, or lifecycle marketing — ideally at a high-growth startup or fintech.
• A strong portfolio of work across content, email, or brand storytelling.
• Proven ability to adapt tone and style across channels — from educational blog posts to product updates and lifecycle campaigns.
• Hands‑on experience with technical SEO, including structured data, keyword planning, and content optimisation.
• Experience with CRM platforms (Mailchimp, Braze, HubSpot, or similar).
• Comfort managing content calendars and working cross-functionally with design, product, and performance teams.
• Experience in PR or communications (press releases, journalist outreach, thought leadership).
• A deep interest in fintech and Emma’s mission to empower people financially.
• Attention to detail, curiosity, and a drive to experiment and learn.

Our process

1. Phone call with internal recruiter
2. Take‑home test
3. 2nd call with a member of the team
4. Onsite interview with CEO

Benefits

• ⚕️Private Medical Insurance and Perks with Vitality
• 💻 MacBook and Cursor AI
• 🏝️ One-month sabbatical every 5 years

To facilitate communication, productivity and speed, we work from the office Monday to Friday. This is not a hybrid role. Please only apply if you can certainly meet this requirement.

Our office address is: 1st Floor, Verse Building, 18 Brunswick Place, London N1 6DZ.