Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage and optimise Paid Search campaigns on Google Ads and Microsoft Ads.
- Company: Wayfair is a leading online destination for home furnishings and decor.
- Benefits: Enjoy remote work options, employee discounts, medical care, gym reimbursements, and 25 days holiday.
- Why this job: Join a dynamic team focused on innovation and customer satisfaction in a rapidly growing industry.
- Qualifications: 3+ years in Paid Search with strong analytical skills; degree in Marketing or related field preferred.
- Other info: Wayfair values diversity and is an equal opportunity employer.
The predicted salary is between 28800 - 48000 £ per year.
️ Senior Analyst – Paid Search Marketing
London, UK | Office-Based (Mon–Thurs, Fri-WFH)
Full-Time
Benefits:Wayfair Employee Discount, Private Medical Care, Dental Care, Gym Membership Reimbursement, Tuition Reimbursement, 25 Days Starting Holiday + Bank Holidays (with tenure increases), Pension, Cycle to Work scheme, and more.
Wayfair & The Role
Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes – from product discovery to final delivery.
We are looking for a Senior Analyst – Paid Search Marketingwith 3+ years of experience to manage and optimize Google Ads and Microsoft Ads campaigns, specifically Paid Search and Product Listing Ads (PLA). This role is perfect for a data-driven professional with strong analytical and technical skills, capable of executing and optimizing large-scale campaigns to drive growth.
You will work closely with internal teams (Martech, Data Science, Engineering, and Creative) as well as key external platform partners to enhance performance, improve automation, and drive efficiency. The ideal candidate has experience with bidding strategies, keyword expansion, audience segmentation, and attribution modeling while understanding the changing privacy and measurement landscape.
What You\’ll Do
-
Manage and optimize Paid Search campaigns across Google Ads and Microsoft Ads, ensuring alignment with business objectives.
-
Analyze performance data, identify trends, and implement optimizations to improve ROAS, conversion rates, and LTV.
-
Own and enhance keyword strategies, bidding models, audience segmentation, and product feed management.
- Work with Data Science and Martech teams to refine machine learning-based bidding strategies, automation, and attribution models.
-
Develop and execute A/B tests for ad copy, landing pages, and bidding strategies to drive performance improvements.
- Partner with Google and Microsoft account teams to ensure best practices, early access to new features, and continued innovation.
-
Stay ahead of platform updates, privacy regulations, and measurement changes, including GA4, server-side tracking, and first-party data strategies.
- Collaborate with Creative teams to test and optimize ad formats, messaging, and landing pages.
What You’ll Bring
-
3+ years of experience in Paid Search, Performance Marketing, or Digital Advertising.
- Strong analytical and technical skills, with experience in Excel (advanced), SQL, Looker, Tableau, Python, or R.
-
Hands-on experience managing campaigns on Google Ads and Microsoft Ads with a strong understanding of auction dynamics and bidding strategies.
-
Experience with feed management, product catalog optimization, and dynamic ad creatives.
- Knowledge of incrementality testing, attribution modeling, and marketing automation.
-
Understanding of the evolving privacy and measurement landscape, including GA4, first-party data, and server-side tracking.
- Bachelor’s degree in Marketing, Business, Data Analytics, or related field (Master’s preferred).
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us atdataprotectionofficer@wayfair.com.
#J-18808-Ljbffr
Senior Analyst - Paid Search Marketing employer: Wayfair
Contact Detail:
Wayfair Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Analyst - Paid Search Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in paid search marketing, especially around Google Ads and Microsoft Ads. Being able to discuss recent updates or features during your interview can demonstrate your passion and knowledge in the field.
✨Tip Number 2
Network with professionals in the industry, particularly those who work at Wayfair or similar companies. Engaging with them on platforms like LinkedIn can provide you with insights into the company culture and expectations for the role.
✨Tip Number 3
Prepare to showcase your analytical skills by bringing examples of past campaigns you've managed. Be ready to discuss specific metrics and outcomes, as this will highlight your ability to drive performance improvements.
✨Tip Number 4
Stay updated on privacy regulations and measurement changes, such as GA4 and server-side tracking. Showing that you understand these evolving aspects will set you apart as a candidate who is proactive and informed.
We think you need these skills to ace Senior Analyst - Paid Search Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Paid Search Marketing. Focus on your analytical skills, campaign management, and any specific tools you've used like Google Ads or Microsoft Ads.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and how your experience aligns with Wayfair's goals. Mention specific achievements in previous roles that demonstrate your ability to optimise campaigns.
Showcase Technical Skills: Emphasise your technical skills in your application. If you have experience with SQL, Excel, or data visualisation tools like Tableau, make sure to include this information prominently.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any past experiences where you collaborated with cross-functional teams. This will show your ability to work effectively in a team-oriented environment.
How to prepare for a job interview at Wayfair
✨Showcase Your Analytical Skills
As a Senior Analyst, your analytical skills are crucial. Be prepared to discuss specific examples of how you've used data to drive decisions in previous roles, particularly in optimising Paid Search campaigns.
✨Familiarise Yourself with Current Trends
Stay updated on the latest trends in Paid Search marketing, including changes in Google Ads and Microsoft Ads. Mention any recent updates or features that could impact campaign performance during your interview.
✨Prepare for Technical Questions
Expect technical questions related to bidding strategies, keyword expansion, and audience segmentation. Brush up on your knowledge of tools like Excel, SQL, and any relevant programming languages to demonstrate your technical prowess.
✨Demonstrate Collaboration Experience
Wayfair values teamwork, so be ready to share experiences where you've collaborated with cross-functional teams. Highlight how you worked with Data Science, Creative, or Martech teams to achieve campaign goals.
