At a Glance
- Tasks: Manage multi-million dollar Paid Search campaigns and optimise performance using advanced analytics.
- Company: Join Wayfair, a leading online home goods retailer with a culture of innovation.
- Benefits: Enjoy health benefits, tuition reimbursement, and exclusive discounts.
- Other info: Dynamic work environment with opportunities for rapid growth and learning.
- Why this job: Make an impact in digital marketing while working with cutting-edge technology.
- Qualifications: Bachelor's degree in a quantitative field and experience in digital marketing preferred.
The predicted salary is between 60750 - 74250 £ per year.
This is a hybrid role located in Angel, London (Monday-Thursday in-office, Friday remote).
Paid Search Marketing Team
The Paid Search team at Wayfair UK & Ireland manages multi-million dollar campaigns to capture demand across search engines.
We use in-house automation, advanced analytics, and bidding solutions to optimise campaigns and drive revenue.
Our work ensures customers find and purchase what they need by targeting millions of ads, optimising bids, and developing effective creative and landing page strategies.
Partnering with Data Science and Engineering, we innovate and iterate on new opportunities and product categories.
What You Will Do
- Own a portfolio of Paid Search campaigns with a multi million dollar monthly advertising budget across Google and Microsoft Ads.
- Build campaigns, analyse and monitor their performance, identify trends, develop data-driven solutions to complex business problems, make optimisations to drive ROI.
- Design and A/B test innovative ideas for optimising our keyword coverage, product feeds, ad copy, landing pages.
- Work cross-functionally with Marketing Technology, Data Science, Engineering, Promotions, Category Management, and other teams to partner on strategies that grow the channel.
- Drive the evolution of Wayfair's Search Marketing strategy in response to shifting consumer behaviour due to AI Search.
- Spearhead and manage the creation of automated agentic workflows for channel execution and data analysis.
- Conduct rigorous evaluations of channel performance, emphasising incrementality and offering strategic perspectives on maximising customer LTV and channel profitability in tandem with traditional KPIs.
- What You Need
- Bachelor degree (or higher) in a quantitative field of study: math, sciences, economics, or business.
- Prior experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis is highly valued.
- Experience with performance marketing and/or programmatic display/video platforms (Google Ads, DV360, Microsoft Ads, Meta Ads Manager, Pinterest Ads, Tik Tok Ads Manager, Trade Desk, Ad Form etc.) is a big plus.
- Strong quantitative analytics skills with a technical inclination.
Able to generate insights and solutions or build a story and strategy from large data sets.
- SQL / GBQ / Python / R / Looker / Excel knowhow is preferred
- Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance
- Experience with agentic AI tools (Cursor, n8n, custom GPTs/Gems etc.) and implementation to improve workflow efficiency.
- A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a "get stuff done" attitude
- Excellent written and oral skills in English
- Excellent critical thinking, communication, and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners.
Benefits & Perks
- Full health benefits available (Medical, Dental, Vision) for eligible employees.
- Global Traveler Health Insurance through Geo Blue.
- 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
- Automatic enrollment into Life Insurance (at no cost to employee).
- Company matched Pension Plan.
- Tuition Reimbursement.
- Personalized financial planning through Learn Lux.
- Wayfair Employee Discount.
- Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
- Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
- Exclusive access to thousands of perks & discounts through Benefit Hub.
- "Cycle to Work" Commuter Benefits.
- Gym/Fitness Discounts
- Assistance For Individuals With Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities.
As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations.
If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.
About Wayfair Inc.
Wayfair is one of the world's largest online destinations for the home.
Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes.
Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career.
If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home.
We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success.
We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all.
Every voice, every perspective matters.
That's why we're proud to be an equal opportunity employer.
We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www. wayfair. com/careers/privacy).
If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair. com.
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Paid Search Marketing Analyst employer: Wayfair
Wayfair is an excellent employer, offering a dynamic work culture in Gillingham that prioritises collaboration and employee well-being. With competitive pay starting at £16.32 per hour, comprehensive medical benefits, and exclusive employee discounts, Wayfair supports your growth and success while ensuring a safe and engaging environment for all team members.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Marketing Analyst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wayfair and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wayfair are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wayfair on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wayfair. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search Marketing Analyst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wayfair. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wayfair:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wayfair’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wayfair
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wayfair will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wayfair, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
