Onsite Marketing Analyst

Salary & Location

Salary Range: £42,000 – £46,250. This is a hybrid role based in London: Monday – Thursday onsite, Friday WFH. Duration: 12‑month fixed‑term contract.

Role Overview

We’re seeking a data‑driven, customer‑focused Onsite Marketing Analyst to optimise Wayfair’s digital storefront, driving engagement, conversion, and business impact. You’ll own key onsite initiatives, managing high‑visibility flex content pages including the homepage, while ensuring alignment with broader marketing strategies for all Brand Initiatives.

What You’ll Do

• Develop and execute onsite marketing initiatives, ensuring key landing pages align with business objectives, promotional priorities, and customer needs for the Brand Campaigns.
• Manage and optimise homepage and category pages, using data‑driven content strategies to enhance engagement, conversion, and user experience.
• Leverage content management systems (CMS) to schedule, publish, and maintain high‑impact onsite content, ensuring accuracy, consistency, and adherence to brand guidelines.
• Apply SEO best practices, optimising keywords, metadata, and internal linking strategies to improve organic visibility and search performance.
• Gain in‑depth knowledge of Wayfair’s tooling landscape to ensure operational excellence on a day‑to‑day basis through troubleshooting.

Cross‑Functional Collaboration & Stakeholder Management

• Align onsite messaging with broader marketing campaigns, working closely with Promotions, Creative, Curated Merch, and Product teams.
• Partner with the Storefront Product Team to support platform enhancements, troubleshoot technical issues, and ensure an optimal user experience.
• Coordinate with regional marketing teams to develop localised strategies for UK B2C and B2B audiences while maintaining global brand consistency.

Quality Assurance & Process Improvement

• Perform regular QA checks on onsite content, resolving issues promptly to maintain a seamless user experience.
• Develop and document best practices, ensuring a scalable and efficient content management workflow.
• Stay ahead of industry trends, introducing fresh ideas and innovations in e‑commerce and digital marketing.

Performance Optimisation & Data‑Driven Decision Making

• Analyse key performance metrics, identifying trends and insights to refine onsite marketing strategies and improve customer engagement.
• Conduct A/B testing and user behaviour analysis, leveraging heatmaps, click tracking, and funnel insights to optimise content effectiveness.
• Refine reporting processes, ensuring stakeholders have access to clear, data‑driven insights that support business objectives.

What You’ll Need

• Experience: 2–3 years in Onsite Marketing, Digital Marketing, or E‑Commerce (retail or marketplace experience is a plus); Bachelor’s degree in a related field preferred.
• Communication: Fluency in English with strong stakeholder management skills and the ability to collaborate cross‑functionally.
• Data & Analytics: Strong analytical skills with proficiency in Excel/Google Sheets, visualization tools (Looker/Tableau), and analytics platforms (GA4/Adobe Analytics) to track KPIs and optimise performance.
• Conversion & Strategy: Experience with A/B testing, CRO methodologies, and user behaviour analysis to drive conversion optimisation.
• Content & Technical SEO: Expertise in CMS content management, SEO (keywords, metadata, linking), and a working knowledge of HTML/CSS and UX principles.
• Project Execution: Strong project management and multitasking skills with a sharp attention to detail in a fast‑paced environment.

Benefits & Perks

• Wayfair Employee Discount
• Private Medical & Dental Care
• Work from anywhere up to 15 Days per Year
• Gym Membership Reimbursement
• Tuition Reimbursement
• 25 Days Starting Holiday + Bank Holidays (tenure increases)
• Company Matched Pension
• Cycle to Work Scheme
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits
• Paid Parental & Adoption Leave and more

Assistance For Individuals With Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including those with disabilities. We will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you need a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form.

Equal Opportunity Employer

Wayfair is a place you can call home. We’re a community of innovators, risk‑takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well‑positioned for success. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.