At a Glance
- Tasks: Drive engagement and conversion by optimising Wayfair's digital storefront.
- Company: Join a leading e-commerce company with a focus on innovation.
- Benefits: Enjoy competitive salary, health perks, remote work options, and tuition reimbursement.
- Other info: Hybrid role with excellent career growth and a vibrant team culture.
- Why this job: Make a real impact in digital marketing while developing your skills.
- Qualifications: 2-3 years in marketing or e-commerce; strong analytical and communication skills.
The predicted salary is between 42000 - 46250 £ per year.
Salary Range: £42,000 – £46,250. This is a hybrid role based in London: Monday – Thursday onsite, Friday WFH. Duration: 12‑month fixed‑term contract.
We’re seeking a data‑driven, customer‑focused Onsite Marketing Analyst to optimise Wayfair’s digital storefront, driving engagement, conversion, and business impact. You’ll own key onsite initiatives, managing high‑visibility flex content pages including the homepage, while ensuring alignment with broader marketing strategies for all Brand Initiatives.
What You’ll Do
- Develop and execute onsite marketing initiatives, ensuring key landing pages align with business objectives, promotional priorities, and customer needs for the Brand Campaigns.
- Manage and optimise homepage and category pages, using data‑driven content strategies to enhance engagement, conversion, and user experience.
- Leverage content management systems (CMS) to schedule, publish, and maintain high‑impact onsite content, ensuring accuracy, consistency, and adherence to brand guidelines.
- Apply SEO best practices, optimising keywords, metadata, and internal linking strategies to improve organic visibility and search performance.
- Gain in‑depth knowledge of Wayfair’s tooling landscape to ensure operational excellence on a day‑to‑day basis through troubleshooting.
Cross‑Functional Collaboration & Stakeholder Management
- Align onsite messaging with broader marketing campaigns, working closely with Promotions, Creative, Curated Merch, and Product teams.
- Partner with the Storefront Product Team to support platform enhancements, troubleshoot technical issues, and ensure an optimal user experience.
- Coordinate with regional marketing teams to develop localised strategies for UK B2C and B2B audiences while maintaining global brand consistency.
Quality Assurance & Process Improvement
- Perform regular QA checks on onsite content, resolving issues promptly to maintain a seamless user experience.
- Develop and document best practices, ensuring a scalable and efficient content management workflow.
- Stay ahead of industry trends, introducing fresh ideas and innovations in e‑commerce and digital marketing.
Performance Optimisation & Data‑Driven Decision Making
- Analyse key performance metrics, identifying trends and insights to refine onsite marketing strategies and improve customer engagement.
- Conduct A/B testing and user behaviour analysis, leveraging heatmaps, click tracking, and funnel insights to optimise content effectiveness.
- Refine reporting processes, ensuring stakeholders have access to clear, data‑driven insights that support business objectives.
What You’ll Need
- Experience: 2–3 years in Onsite Marketing, Digital Marketing, or E‑Commerce (retail or marketplace experience is a plus); Bachelor’s degree in a related field preferred.
- Communication: Fluency in English with strong stakeholder management skills and the ability to collaborate cross‑functionally.
- Data & Analytics: Strong analytical skills with proficiency in Excel/Google Sheets, visualization tools (Looker/Tableau), and analytics platforms (GA4/Adobe Analytics) to track KPIs and optimise performance.
- Conversion & Strategy: Experience with A/B testing, CRO methodologies, and user behaviour analysis to drive conversion optimisation.
- Content & Technical SEO: Expertise in CMS content management, SEO (keywords, metadata, linking), and a working knowledge of HTML/CSS and UX principles.
- Project Execution: Strong project management and multitasking skills with a sharp attention to detail in a fast‑paced environment.
Benefits & Perks
- Wayfair Employee Discount
- Private Medical & Dental Care
- Work from anywhere up to 15 Days per Year
- Gym Membership Reimbursement
- Tuition Reimbursement
- 25 Days Starting Holiday
Onsite Marketing Analyst in London employer: Wayfair
Wayfair is an excellent employer, offering a dynamic work culture in Gillingham that prioritises collaboration and employee well-being. With competitive pay starting at £16.32 per hour, comprehensive medical benefits, and exclusive employee discounts, Wayfair supports your growth and success while ensuring a safe and engaging environment for all team members.
StudySmarter Expert Advice🤫
We think this is how you could land Onsite Marketing Analyst in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Onsite Marketing Analyst in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Wayfair from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Wayfair specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Wayfair
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Wayfair, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Wayfair you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Wayfair that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Wayfair, so think on your feet and don't hesitate to showcase your creativity!
