Marketing Associate (Promotions) in London

Location: London (Hybrid: Mon-Thu Office, Fri Remote)

The Team: EU Promotions (Commercial Strategy & Marketing Operations)

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.

The EU Promotions team is the engine room of Wayfair’s growth in Europe. We don’t just "run sales"; we own the commercial strategy and manage programmatically every campaign and offer on the UK and Ireland sites, driving the vast majority of revenue for both Stores.

About The Role

As the Promotions Associate, you will help us innovate some of our most important promotional activities, including Flash Deals, Promo Codes and Major Campaigns, ensuring that these programs are AI-forward. Wayfair is a two-sided marketplace and our promotions are largely supplier-funded so understanding not only the customer offering but also translating this to actionable insights for our suppliers is key. You will help play a key role in translating this customer-focused vision to internal stakeholders and to our suppliers. You will help push product recommendations en masse using the latest AI tools, track progress of submissions, and ensure that all our offerings work seamlessly with one another delivering a seamless customer experience. You will also make sure selected products meet the campaign brief, pricing and availability requirements. You will help shape what comes next by planning new offer types such as bundles, rebates and coupons for the UK and Ireland. This is a hands-on, technical role with an expectation that you own the deliverables end-to-end. You will work independently with product and pricing data, juggling different campaign types on a tight timeline, and ensure teams across the business are brought along the journey.

What You’ll Do

• Own projects from start to finish: Turn an objective into a clear plan, identify the steps and dependencies, manage the timeline, coordinate stakeholders and close the loop without needing constant follow‑up from your manager.
• Problem-solve in an operationally complex environment: Understand the differences between campaign types and markets, follow the right process for each one, and solve issues quickly when something does not look right.
• Play the role of a global cross‑functional liaison: Act as the primary bridge between Shanghai & NA: Partnering with tech and promo teams to influence global roadmaps; CMUK & Supplier Marketing: Helping category managers identify the best products for curated offers; Onsite & Email Teams: Ensuring our offers are surfaced effectively across all customer touchpoints.
• Analytical Triage: Partner with Promo Analysts to track key performance metrics, and leverage the data to improve and innovate on processes and new offerings. Monitor and assess the performance of promotional offers in each market, identify trends (incl. market developments, customer behavior, and competitor activities), and generate data‑driven insights to refine and enhance future campaigns.
• Make promotion operations more efficient: Look for practical ways to simplify recurring work, improve quality checks and use AI where it can make the team faster and more effective.
• Scope the Future (New Offers): Lead the discovery and planning for new promotional types (e.g., product bundles, manufacturer rebates, coupons). You’ll work with North American counterparts to "import" best practices while tailoring them for the UK/IE markets.

Who You Are

• Independent and proactive: You take ownership of your work, have the patience to work through detailed processes, work out the next steps and raise questions, risks and blockers early.
• Ownership‑minded: Ability to thrive in a highly ambiguous and fast‑paced environment with a bias for action and a “get stuff done” attitude, while maintaining a customer‑lens (e.g., understand what a good customer experience looks like).
• Project‑minded and curious: You do not just follow instructions. You want to understand the objective, break work into clear steps, identify dependencies and trade‑offs, coordinate stakeholders and close projects properly.
• Detail‑Oriented: You have the "patience for the process." You can master complex internal tools and have an eagle eye for QA to ensure millions of customers see the right price at the right time.
• Comfortable in a fast‑paced environment: You can manage multiple priorities and tight deadlines, switch between campaign workflows and maintain accuracy when things change.
• A strong communicator with commercial curiosity: You ask targeted questions and communicate progress, risks and decisions clearly across teams. You also care about why a product is selected for a promotion and how that choice affects margin, customer demand and customer loyalty.
• Someone with a proven ability to manage multiple workstreams with high stakes and tight deadlines.

The Requirements

• Experience in e‑commerce, consulting, or a fast‑moving startup environment.
• Analytical Foundations: Advanced Excel is a must (Pivots, VLOOKUP/XLOOKUP, data cleaning). SQL or GBQ is a plus, not a requirement.
• Degree: Bachelor’s or Master’s in a quantitative or business field (Math, Econ, Engineering, etc.).

Why This Role?

This is a high‑visibility role with a direct impact on the UK and Ireland businesses. You will learn how a large e‑commerce promotions engine works while owning both the operational detail of live campaigns and the development of new ways to offer value to customers and suppliers, giving you a unique 360‑degree view of how a multi‑billion dollar e‑commerce engine actually runs.

Benefits

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No‑cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• Tuition reimbursement.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (including Peloton, Wellhub and varying regional memberships).
• Exclusive access to thousands of perks & discounts through BenefitHub.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

Assistance For Individuals With Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form.

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About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem‑solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk‑takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well‑positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal‑opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.