At a Glance
- Tasks: Drive Print Marketing campaigns and enhance customer engagement through CRM initiatives.
- Company: Wayfair, a leading online home goods retailer focused on innovation.
- Benefits: Comprehensive health benefits, tuition reimbursement, and employee discounts.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Join a dynamic team to shape marketing strategies and make a real impact.
- Qualifications: Strong analytical skills and a creative mindset are essential.
The predicted salary is between 29700 - 36300 £ per year.
Who We Are
Wayfair believes everyone should live in a home they love.
Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more.
Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.
About The Role
We're looking for an Analyst to join Wayfair's UK Marketing team, combining analytical thinking, creative curiosity and hands-on execution.
Your primary focus will be growing Print Marketing, alongside supporting CRM initiatives to improve customer engagement and retention.
You'll identify how these programmes can address commercial priorities, turn customer insights into campaign ideas and evaluate their impact.
Working closely with CRM, Creative, Brand, Promotions, Merchandising, Data Science and Mar Tech colleagues across multiple geographies, you'll help turn data into clear actions and measurable growth.
What You'll Do
- Own the day-to-day delivery and performance of Print Marketing campaigns, coordinating planning, execution and optimisation against agreed commercial goals.
- Coordinate campaign timelines, quality checks and approvals with Creative, print and data partners; manage day-to-day vendor relationships and support selection, commercial discussions and contract reviews with Procurement.
- Identify how Print Marketing can support commercial priorities and translate opportunities into audience, offer and creative strategies with Creative, Brand and Merchandising teams.
- Support CRM initiatives with audience insights, segmentation, personalisation, campaign planning and customer-journey testing, working with CRM and Mar Tech teams to improve engagement and retention.
- Develop and prioritise campaign tests, agree success measures, evaluate results and recommend what to scale, improve or stop.
- Collaborate with North American Print Marketing teams to share learnings and adapt successful approaches for the UK market.
- Build and maintain dashboards and reporting covering spend, reach, conversion, efficiency and commercial impact; explain key movements and recommended actions to stakeholders.
- Track budgets, maintain forecasts and investigate variances, recommending adjustments against agreed commercial goals and customer-value guardrails.
- Partner with Data Science and Measurement teams to evaluate campaign impact and improve measurement approaches and tools.
- Help launch and scale new marketing initiatives, identify commercial opportunities, and improve workflows through automation and AI-enabled tools.
- What You Need
- Strong analytical skills and business acumen, with the ability to turn data and performance metrics into practical recommendations.
- A customer-focused, creative, test-and-learn mindset, with the judgment to assess whether audiences, offers and creative approaches fit customer needs and commercial goals.
- Strong Excel or Google Sheets skills and confidence checking data accuracy.
- An ownership mindset: connect customer and campaign insights to opportunities across teams and channels, proactively involve the right partners and follow through to deliver commercial goals.
- Excellent attention to detail and a structured approach to campaign quality and delivery.
- Clear written and verbal English, strong collaboration skills and confidence communicating with cross-functional stakeholders.
- Nice to Have
- Experience coordinating external partners, tracking campaign costs or maintaining marketing budgets and forecasts.
- Experience supporting or running campaigns in Print Marketing, CRM/lifecycle marketing, paid acquisition or ecommerce; direct-mail campaign experience is a plus.
- Experience building dashboards in Looker or Looker Studio, or using SQL/Big Query to extract and analyse customer or campaign data.
- Exposure to A/B tests, holdout groups, incrementality measurement or customer-value analysis, with an understanding of how results inform decisions.
You do not need experience in every channel or tool listed. We value transferable skills, sound judgment and a willingness to learn.
- What Success Looks Like
- Campaigns launch accurately and on time, with clear ownership.
- Reporting and forecasts are reliable and inform commercial decisions.
- Prioritised experiments identify how Print Marketing and CRM can address commercial needs and deliver measurable improvements.
- Investment and delivery risks are identified early, with clear recommended actions.
Benefits & Perks
- Full health benefits available (Medical, Dental, Vision) for eligible employees.
- Global Traveler Health Insurance through Geo Blue.
- 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
- Automatic enrollment into Life Insurance (at no cost to employee).
- Company matched Pension Plan.
- Tuition Reimbursement.
- Personalized financial planning through Learn Lux.
- Wayfair Employee Discount.
- Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
- Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
- Exclusive access to thousands of perks & discounts through Benefit Hub.
- "Cycle to Work" Commuter Benefits.
- Gym/Fitness Discounts
- Assistance For Individuals With Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities.
As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations.
If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.
About Wayfair Inc.
Wayfair is one of the world's largest online destinations for the home.
Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes.
Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career.
If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home.
We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success.
We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all.
Every voice, every perspective matters.
That's why we're proud to be an equal opportunity employer.
We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice ( If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at
The above base pay range may vary depending on location, job-related knowledge, skills and experience.
For internal candidates, compensation determinations will be made based on your current position / level, your location, and the new position according to Wayfair's internal mobility policy.
As you move through the internal interview process, your recruiter will be able to provide additional details regarding your specific compensation.
Please note, the terms of internal offers, including the salary offered, are not negotiable.
Marketing Analyst (Print & CRM) in London employer: Wayfair
Wayfair is an exceptional employer, offering a dynamic work environment in Lutterworth where innovation and collaboration thrive. As a Team Lead in the Transportation team, you will benefit from a supportive culture that prioritises employee growth through on-the-job training and development opportunities, all while ensuring a safe and compliant workplace. With competitive pay and a commitment to diversity and inclusion, Wayfair is dedicated to creating a fulfilling and rewarding experience for all employees.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst (Print & CRM) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wayfair and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wayfair are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wayfair on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wayfair. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Analyst (Print & CRM) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wayfair. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wayfair:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wayfair’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wayfair
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wayfair will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wayfair, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
