At a Glance
- Tasks: Drive Online Video Marketing campaigns and manage a multi-million pound budget.
- Company: Join Wayfair, a leading eCommerce giant in a dynamic and innovative environment.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with smart teams and explore AI solutions in marketing.
- Why this job: Make a real impact using data insights to shape marketing strategies.
- Qualifications: Bachelor's degree in a quantitative field and experience in digital marketing.
The predicted salary is between 42000 - 46250 £ per year.
This is a hybrid role based in London. Monday-Thursday onsite, Friday WFH.
Duration: 12 month FTC
Do you love challenging analytical business problems and working with data? Would you like to join a highly dynamic working environment and learn with a group of smart quantitative driven people to build the marketing platform of a new giant in eCommerce? If you are passionate about using insights from data to drive tangible business impact in a fast-paced environment and want to be part of Wayfair’s success story in Europe, then let’s connect.
The Performance Marketing team owns full-funnel marketing for Wayfair EU and is looking for a marketing analyst who will take responsibility for driving the execution and growth of our Online Video Marketing program in Europe. We drive the ultimate growth and revenue strategy for the business by partnering with Data Science, Ad Tech, Product, and other internal and external teams to build innovative platforms and systems to provide our customers with a smarter, unforgettable, personalized, and world-class experience.
What you will do:
- You will be responsible for a portfolio of Online Video campaigns that span across the funnel from branding to retargeting.
- You will be managing a multi million dollar advertising budget. Your goal is to grow our customer base and maximize customer lifetime value to drive long-term profit.
- You will leverage technology to enhance business goals; identify areas for improvement and drive implementation.
- Collaborate with Brand and Creative teams to own creative strategy for our channel. Design and A/B test new creative, landing experiences, and game-changing program initiatives.
- Collaborate with Ad Tech, Data Science, Marketing Measurement, Engineering, Storefront, and Business Intelligence to architect uniquely innovative and value-additive products that enhance business value and customer delight.
- Work closely to manage relationships with relevant external advertising agencies/platform partners to effectively execute on our overarching marketing goals for the channel.
- You will leverage deep analytics to root out trends and develop data-driven solutions to complex business problems.
- Analyze and monitor campaign performance, identify trends, and make optimizations to drive ROI; react to deviations from plans quickly and strategically.
What You Need:
- At least Bachelor degree in a quantitative field of study: math, sciences, economics, or business.
- Prior experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis is highly valued.
- Experience with performance marketing and/or programmatic display/video platforms (DV360, TradeDesk, AdForm etc.) is a big plus.
- Strong business acumen, hunger for driving results and improvement-driven mindset.
- Strong quantitative analytics with a technical lean - ability to generate insights and solutions or build a story and strategy from large data sets. SQL / GBQ / Python / R knowhow is preferred.
- A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action.
- Excellent critical thinking and stakeholder management skills.
- Excellent written and oral communication skills in English.
- Interest in AI-related automation and a desire to explore how AI can solve complex marketing and business challenges.
Assistance for Individuals with Disabilities:
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accommodations for Applicants form.
We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice. If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us.
Marketing Analyst, Online Video in London employer: Wayfair
Wayfair is an excellent employer, offering a dynamic work culture in Gillingham that prioritises collaboration and employee well-being. With competitive pay starting at £16.32 per hour, comprehensive medical benefits, and exclusive employee discounts, Wayfair supports your growth and success while ensuring a safe and engaging environment for all team members.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst, Online Video in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Marketing Analyst, Online Video in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Wayfair from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Wayfair specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Wayfair
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Wayfair, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Wayfair you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Wayfair that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Wayfair, so think on your feet and don't hesitate to showcase your creativity!
