At a Glance
- Tasks: Lead growth initiatives in emerging AI channels and optimise digital marketing strategies.
- Company: Wayfair, a leader in home shopping innovation and technology.
- Benefits: Comprehensive health benefits, tuition reimbursement, and employee discounts.
- Other info: Fast-paced environment with opportunities for rapid career growth.
- Why this job: Join a dynamic team driving AI growth and transforming the shopping experience.
- Qualifications: Bachelor's degree in a quantitative field and experience in digital marketing.
The predicted salary is between 63000 - 77000 £ per year.
Who We Are
Wayfair believes everyone should live in a home they love.
Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more.
Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.
Who We Are
Wayfair believes everyone should live in a home they love.
Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more.
Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.
What You Will Do
- Act as the "Growth Channels & Emerging AI" Lead, tasked with identifying new growth pockets cropping up in the digital landscape, particularly related to AI, figuring out ways to test them, and scaling those that prove to be strong future revenue growth levers.
- Scope and launch our net-new AI Search initiatives for 2027, focusing on agentic shopping, AI summaries, and adapting to new players popping up in the UK market; this will require continuous iteration as UK adoption grows.
- Manage and iterate on channels such as Text Ads; you will be responsible for further iterating on this channel over the next year to extract its continued incremental value.
- Get the ball rolling on our SEO/AEO/GEO (Search Engine Optimisation / Answer Engine Optimisation / Generative Engine Optimisation) workstreams, revitalising this channel to capture organic and AI-driven intent.
- In doing so, you will be managing a multi million dollar advertising budget.
Your goal is to grow our customer base and maximise customer lifetime value to drive long-term profit.
- Collaborate with Ad Tech, Data Science, Engineering, Measurement, Storefront, and Business Intelligence to architect uniquely innovative and value-additive products that enhance business value and customer delight.
- You will leverage deep analytics to root out trends and develop data-driven solutions to complex business problems.
- What You’ll Need
- At least Bachelor degree in a quantitative field of study: math, sciences, engineering, economics, or business.
- Demonstrate strong agility and a rigorous test-and-learn mindset, actively going after new channels and initiatives where we believe future growth lies.
- Prior experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis is highly valued.
- Experience with performance marketing (shopping, text, social media, display, app install ads) is a big plus, alongside a keen interest in keeping up with emerging AI search behaviours and platforms.
- A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude.
- Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance.
- Strong quantitative analytics with a technical lean - ability to generate insights and solutions or build a story and strategy from large data sets.
SQL / GBQ / Python / R knowhow is preferred.
- Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners.
- Excellent written and oral communication skills in English
Benefits & Perks
- Full health benefits available (Medical, Dental, Vision) for eligible employees.
- Global Traveler Health Insurance through Geo Blue.
- 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
- Automatic enrollment into Life Insurance (at no cost to employee).
- Company matched Pension Plan.
- Tuition Reimbursement.
- Personalized financial planning through Learn Lux.
- Wayfair Employee Discount.
- Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
- Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
- Exclusive access to thousands of perks & discounts through Benefit Hub.
- “Cycle to Work” Commuter Benefits.
- Gym/Fitness Discounts
- Assistance For Individuals With Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities.
As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations.
If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home.
Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes.
Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career.
If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home.
We’re a community of innovators, risk‑takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well‑positioned for success.
We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all.
Every voice, every perspective matters.
That’s why we’re proud to be an equal opportunity employer.
We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice.
If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at
The above base pay range may vary depending on location, job-related knowledge, skills and experience.
For internal candidates, compensation determinations will be made based on your current position / level, your location, and the new position according to Wayfair's internal mobility policy.
As you move through the internal interview process, your recruiter will be able to provide additional details regarding your specific compensation.
Please note, the terms of internal offers, including the salary offered, are not negotiable.
Marketing Analyst (Emerging Channels & AI Growth) in London employer: Wayfair
Wayfair is an exceptional employer, offering a dynamic work environment in Lutterworth where innovation and collaboration thrive. As a Team Lead in the Transportation team, you will benefit from a supportive culture that prioritises employee growth through on-the-job training and development opportunities, all while ensuring a safe and compliant workplace. With competitive pay and a commitment to diversity and inclusion, Wayfair is dedicated to creating a fulfilling and rewarding experience for all employees.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst (Emerging Channels & AI Growth) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wayfair and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wayfair are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wayfair on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wayfair. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Analyst (Emerging Channels & AI Growth) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wayfair. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wayfair:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wayfair’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wayfair
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wayfair will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wayfair, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
