Waye | Fully remote, UK | £30,000 to £34,000 | Full time, PAYE
About Waye
Waye is a marketing consultancy that works exclusively with ecommerce agencies and SaaS companies. We do the work most marketing teams talk about but never get round to: research-led campaigns, industry surveys, hosted events, content that people actually read, and outbound that doesn't make anyone cringe.
We're a small, fully remote team. You'll work directly with the founder and the rest of the marketing team on real campaigns for real clients from day one.
The role
This is an outbound role. You'll be the person who starts conversations for our clients: building the lists, writing the messages, running the sequences and turning replies into booked calls, event seats and survey responses. You'll do it for a handful of clients at once, each with their own audience, offer and campaign calendar.
Roughly 80% of your week is outbound. The rest is a small amount of LinkedIn ads that make the outbound land better.
Outbound. Building and cleaning prospect lists, writing cold emails and LinkedIn messages that sound like a human wrote them, and running sequences through tools like Apollo and Lemlist. Testing angles, watching reply rates, and keeping deliverability and account health in good shape so the whole thing keeps working month after month.
LinkedIn outreach. Connection requests, DMs, engagement, and the slow, unglamorous work of building genuine relationships in a niche. Our clients sell to specific, findable audiences. Your job is to find them and get them talking.
Ads, as a supporting act. A few hours a week in LinkedIn Campaign Manager running small campaigns that back up the outbound: retargeting the people you're messaging, promoting an event or report to the same audience, the occasional lead gen form. You won't be building a paid media function. You'll be using ads to warm people up before they hear from you.
The campaigns themselves are the good bit. You'll be filling paid masterclasses and lunch events, driving responses to industry research surveys, promoting reports, and helping build communities around our clients' brands. It's varied, it moves quickly, and you'll see the results of your work in actual attendees, actual responses and actual revenue rather than a dashboard nobody looks at.
What you'll actually do
- Build and clean prospect lists in Lemlist (or similar) against each client's ICP
- Write and run cold email and LinkedIn outreach sequences, and refresh them before they go stale
- Run LinkedIn outreach day to day: connection requests, DMs, follow-ups, engagement
- Fill events: webinars, in-person masterclasses, dinners and roundtables
- Drive responses to research surveys and report downloads
- Personalise follow-ups based on event recordings and conversations
- Keep deliverability, domain health and LinkedIn account limits in good shape across clients
- Run small supporting LinkedIn ad campaigns: retargeting, event promotion, lead gen forms
- Report on what worked, what didn't, and what to do differently
What we're looking for
- 2 to 4 years in an outbound
- You've run outbound yourself: cold email, LinkedIn outreach, or ideally both. You can talk about the numbers, including the campaigns that didn't work
- Hands-on with at least one outbound tool (Apollo, Clay, Instantly, lemlist, Smartlead or similar)
- Writing that's clear and sounds human. Most cold outreach is terrible. Yours shouldn't be
- Comfortable juggling several clients and their campaigns at once without dropping any of them
- Some exposure to LinkedIn Campaign Manager. Enough to build and run a simple campaign yourself; you don't need to be a paid media specialist
- Comfortable working remotely and managing your own time
- Curiosity about ecommerce and SaaS. You don't need deep sector knowledge, but you'll pick it up fast
Nice to have, not required: experience at an agency, experience with events, Meta or Google Ads, any exposure to AI tools in a marketing workflow. We use them a lot and we'll teach you.
What you get
- £30,000 to £34,000 depending on experience
- Fully remote, permanent PAYE role. Work from wherever suits you in the UK
- Direct exposure to campaign strategy, not just execution
- A small team where your work is visible and your ideas get used
- Clients who are genuinely good at what they do, in a sector that's interesting to work in
- Modern tooling and a team that automates the boring stuff
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