·Support our Digital Marketing Agency in the planning, execution, and optimisation of digital marketing campaigns across PPC, paid social, email marketing, display, and property portal channels.
· Manage website and app content updates, ensuring all pages are accurate, SEO-optimised, and aligned with brand guidelines.
· Create, schedule, and distribute email marketing campaigns, including audience segmentation, automation, A/B testing, and performance analysis.
· Monitor Google Ads, Meta Ads, and other paid media campaigns to improve lead generation, conversion rates, and ROI.
· Analyse campaign performance using Google Analytics, HubSpot, Tableau, and other reporting platforms, providing actionable insights and recommendations.
· Manage and maintain CRM systems and marketing databases, ensuring data accuracy, lead tracking, and GDPR compliance.
· Coordinate digital content creation, including landing pages, blog articles, online advertisements, digital brochures, and campaign assets.
· Conduct keyword research, competitor analysis, and market research to identify trends and opportunities for campaign improvement.
· Liaise weekly with external digital agencies, designers, developers, and suppliers to deliver campaigns on time and within budget.
· Produce regular reports on website traffic, lead generation, campaign performance, cost per acquisition (CPA), and conversion metrics.
· Manage and optimise property portal listings through Way of Life’s internal Olympus system, ensuring all development information, imagery, pricing, and availability are accurate across Rightmove, Zoopla, and OnTheMarket.
· Collate, input, and maintain development data within the Olympus system to support new listing launches and ongoing portfolio management.
· Support the digital launch of new developments, including website content, portal listings, PPC campaigns, paid social advertising, email marketing, and lead capture strategies.
· Monitor enquiry volumes and lead quality across PPC, Meta, email, website, and portal channels, reporting on performance and conversion outcomes.
· Assist with marketing budget tracking, digital campaign spend management, and invoice processing.
· Support SEO and local search initiatives to improve organic visibility and website performance.
· Collaborate with Leasing, Operations, and Customer Service teams to ensure digital marketing activities support occupancy and leasing objectives.
· Stay up to date with digital marketing trends, platform updates, emerging technologies, and industry best practice to drive continuous improvement.
· As part of the wider Marketing team, you may occasionally be required to support general marketing activities across the portfolio.
· A minimum of two years' experience in digital marketing, either in-house or within an agency environment.
· Strong understanding of marketing channels and campaign management.
· Excellent written communication skills with outstanding attention to detail.
· Highly organised, with the ability to manage multiple projects and deadlines simultaneously.
· Experience working with content management systems (CMS).
· Confident in analysing data and translating insights into actionable recommendations.
· Familiarity with HubSpot, Google Analytics, Google Ads and/or Meta Ads Manager. (Campaign execution is primarily managed by external partners.)
· Marketing-related degree or CIM qualification (desirable).
· Basic knowledge of Adobe InDesign and/or Adobe Photoshop (desirable).
· Excellent organisational skills are essential.
Digital Marketing Executive employer: Way of Life
As a Section 13 Manager at Way of Life, you will thrive in a dynamic and supportive work environment located in the heart of Holborn, London. We prioritise employee growth through continuous training and collaboration across teams, ensuring that you are well-equipped to manage the end-to-end rent-increase process effectively. Our commitment to a positive work culture, combined with competitive benefits and opportunities for community engagement, makes Way of Life an exceptional employer for those seeking meaningful and rewarding careers.
