Country Lead UK

Country Lead UK

Full-Time 60000 - 80000 £ / year (est.) No working from home possible
wax.

At a Glance

  • Tasks: Lead WAX's UK launch, sign clients, and build a strong market presence.
  • Company: Join a dynamic French tech team making waves in the UK.
  • Benefits: Competitive salary, entrepreneurial environment, and growth opportunities.
  • Other info: Exciting chance to build a team and scale operations in a vibrant market.
  • Why this job: Be the pioneer in a new market and shape WAX's future in the UK.
  • Qualifications: 4+ years in B2B SaaS sales, strong UK network, and entrepreneurial spirit.

The predicted salary is between 60000 - 80000 £ per year.

You will be WAX’s first hire in the United Kingdom. Your mission: build our go-to-market on this market, sign the first clients, and lay the foundations of a lasting UK presence. This is a rare opportunity to build something from scratch with the full support of a proven French team behind you.

Responsibilities

  • Map and activate the UK e-commerce and retail ecosystem (brands, CRM agencies, Shopify agencies, paid media agencies, SaaS partners)
  • Sign the first deals directly and through agency partnerships
  • Build a strategic partner network (mirroring our successful French model)
  • Define and execute the UK go-to-market for the first 6 months
  • Recruit and structure a small local team within 6–18 months
  • Scale the strategy to make UK a £2m+ ARR geography after 2 years for WAX

Must-Haves

  • Based in London
  • 4+ years of experience (excluding internships) in sales or partnerships at a B2B SaaS company in e-commerce (retail), in the UK
  • Dense and activable UK network: CRM agencies, Shopify, paid media, SaaS partners
  • Entrepreneurial mindset — startup or scaleup background strongly valued
  • Appetite for risk and ability to operate alone in uncertain environments
  • Education: Top 3 French business school (HEC, ESSEC, ESCP) or Top 10 UK university (Oxford, Cambridge, LSE, UCL, Bristol…)
  • Native English (French a plus)

Nice to Have

  • Experience launching a new geography or international expansion
  • Knowledge of WhatsApp marketing or conversational CRM
  • Experience managing a small team

Country Lead UK employer: wax.

WAX offers a unique opportunity for the Country Lead UK to spearhead our expansion into the UK market, backed by a successful French team. With a strong emphasis on innovation and collaboration, employees are encouraged to grow and develop their skills while enjoying a supportive work culture that values initiative and creativity. This role not only allows for significant professional growth but also the chance to shape the future of WAX in a vibrant market, making it an exciting place to work.

wax.

Contact Details:

wax. Recruitment Team

We think you need these skills to ace Country Lead UK

Sales Experience
Partnership Development
B2B SaaS Knowledge
E-commerce Expertise
Network Building
Strategic Planning
Team Recruitment