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- Tasks: Create and implement innovative marketing strategies to boost Wavin's brand recognition.
- Company: Join Wavin, a global leader in sustainable building solutions.
- Benefits: Collaborative culture, professional growth opportunities, and the chance to make a real impact.
- Why this job: Be part of a purpose-driven team shaping the future of procurement.
- Qualifications: Experience in marketing within the construction sector and strong collaboration skills.
- Other info: Dynamic environment with opportunities to work on impactful projects.
The predicted salary is between 28800 - 48000 £ per year.
At Wavin, part of Orbia’s Building & Infrastructure (B&I) business group, we’re passionate about creating sustainable, innovative solutions that help build healthier, more resilient environments for people and communities around the world.
We’re looking for a Marketing Communications Specialist who’s ready to make an impact — someone who thrives in a dynamic, purpose-driven environment and wants to help shape the future of procurement at Wavin.
About the Role
Reporting to the Marketing Director – BU Northern Europe, the Marketing Communications Specialist - Upstream will be responsible for developing, managing and implementing an integrated Upstream Marketing Communications plan in line with business objectives and strategic direction, delivering maximum brand recognition for Wavin and its brands.
The focus of specifications will be with defined product ranges across the entire product portfolio and the specific customer base such as Structural and Civil Engineers, Mechanical & Electrical Consultants, Architects, Investors, Developers, Public Health Consultants, Local Authorities, Industry & Government Bodies.
- Recommend, plan and deliver an integrated upstream marketing communications strategy that enhances and projects Wavin’s premium brand image and purpose creating a strong ‘pull’ orientated strategy.
- Develop, implement, measure and report on marketing activities, delivering measurable projects and campaigns on time, within budget and to a consistently high quality.
- Build and communicate different value-added propositions, focussing on Wavin’s competencies in all relevant markets and sectors.
- Create strategies to enhance the Wavin brand and reputation through PR and thought-leadership initiatives.
- Devise innovative strategies and campaigns to support the sales team delivering demonstrable differentiation versus our competitors and add value to the P&L.
- Determine relevant industry events and partners and work with the events and trade marketing coordinator to develop event plans and provide creative input on design.
- Drive partnerships with key organisational trade institutes such as Institute of Civil Engineers and CIWEM.
- Proactively develop reference cases, collateral, e-learning, CPD, and sales support materials in partnership with the Sales and Product Management teams.
- Work with the digital team to develop relevant content for social media, websites, landing pages and online campaigns.
- Activate group campaigns and contribute to campaign development where the UK and Ireland are determined as a lead country.
About You
- Knowledge of working within the construction or building product sector.
- Skilled in marketing to specifier audiences related to the constructor sector including engineers, tier one construction companies, architects, planners and developers.
- Experience of working closely with Sales teams to grow sales opportunities.
- Experience of working in large and complex matrix organisations.
- Proven success in launching new products and stimulating growth in products throughout their life cycle.
- Proven success in the development and management of strategic marketing campaigns.
- Self-starter, who takes full ownership of projects, and who is assertive and challenging of others to ensure targets and deadlines are met.
Why Join Us
At Wavin, you’ll be part of a global network of innovators and problem-solvers, united by a shared purpose: to advance life around the world. We offer a collaborative culture, opportunities for professional growth, and the chance to make a tangible difference — in your career and in your community.
Ready to help shape a better, more sustainable future? Apply now and join us in building resilient, connected communities — one smart solution at a time.
Marketing Communications Specialist employer: Wavin UK, an Orbia business
Contact Detail:
Wavin UK, an Orbia business Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Communications Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and campaigns. This is a great way to demonstrate your expertise and creativity to potential employers, especially in a role like Marketing Communications Specialist.
✨Tip Number 3
Prepare for interviews by researching Wavin and its values. Understand their products and the market they operate in. Tailor your responses to show how your experience aligns with their mission of creating sustainable solutions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Wavin team and contributing to their innovative projects.
We think you need these skills to ace Marketing Communications Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Communications Specialist role. Highlight relevant experience in marketing, especially within the construction or building product sector, and showcase any successful campaigns you've managed.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for Wavin. Share your passion for sustainable solutions and how your skills align with our mission. Don't forget to mention specific examples of your work that demonstrate your ability to drive brand recognition.
Showcase Your Creativity: As a Marketing Communications Specialist, creativity is key! Include examples of innovative strategies or campaigns you've developed in the past. This will help us see how you can contribute to enhancing Wavin's brand image.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Wavin UK, an Orbia business
✨Know Your Audience
Before the interview, research Wavin and its target audience. Understand the specific needs of Structural and Civil Engineers, Architects, and other stakeholders mentioned in the job description. This will help you tailor your responses and demonstrate that you’re aligned with their goals.
✨Showcase Your Campaign Successes
Be prepared to discuss specific marketing campaigns you've managed in the past. Highlight measurable outcomes and how they contributed to brand recognition or sales growth. Use examples that resonate with Wavin’s focus on innovative solutions and strategic marketing.
✨Demonstrate Your Collaboration Skills
Since the role involves working closely with Sales and Product Management teams, share examples of how you've successfully collaborated in previous roles. Emphasise your ability to build relationships and drive projects forward in a matrix organisation.
✨Ask Insightful Questions
Prepare thoughtful questions about Wavin’s current marketing strategies and future goals. This shows your genuine interest in the company and helps you assess if it’s the right fit for you. Consider asking about their approach to enhancing brand reputation through PR and thought-leadership initiatives.