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- Tasks: Lead innovative digital campaigns that inspire support for Waverley Care's mission.
- Company: Join a passionate team at Waverley Care, making a real difference in Scotland.
- Benefits: Enjoy a competitive salary, flexible working hours, and 37 days of holiday.
- Why this job: Shape impactful digital strategies while helping those affected by HIV and hepatitis C.
- Qualifications: Creative thinker with experience in digital marketing and data-driven campaign management.
- Other info: Hybrid working model with opportunities for personal and professional growth.
The predicted salary is between 25000 - 29000 £ per year.
This is an exciting opportunity to shape how Waverley Care connects with supporters online and to play a key role in growing our fundraising impact. You’ll lead the development of innovative, engaging, and data-driven digital campaigns that inspire people to support our mission—ensuring more people across Scotland can access the help they need.
About the role
This is an exciting opportunity to shape how Waverley Care engages supporters online while playing a central role in growing our fundraising impact. You’ll lead on creating innovative, engaging, and data driven digital campaigns that inspire people to support our mission and ensure more people across Scotland can access the help they need. Part of the Marketing & Communications Team, you’ll work closely with Fundraising colleagues to design and deliver campaigns that build awareness, generate income, and strengthen supporter relationships. This role is ideal for someone who combines creativity with analytical thinking, a natural storyteller who can bring our cause to life online, while also using data and insights to refine and improve performance. As part of our small but ambitious team, you’ll have the opportunity to experiment with new approaches, shape how we connect with audiences, and directly contribute to achieving zero new HIV transmission in Scotland by 2030.
About the person
You’re a confident communicator and creative thinker with a passion for digital engagement and storytelling that motivates people to take action. Organised and detail-oriented, you thrive in a busy environment and enjoy working collaboratively with colleagues across marketing & communications, fundraising and service delivery. You’ll bring hands-on experience in setting up, managing, and reviewing digital campaigns, with skills spanning website CMS (ideally WordPress), email marketing/CRM platforms, social media management, and SEO/analytics. You’re comfortable using data to inform decisions and are always looking for opportunities to test, learn, and optimise performance. Above all, you’re proactive, adaptable, and motivated by impact. You can balance competing deadlines without losing sight of the bigger picture: using digital marketing to grow Waverley Care’s fundraising and help ensure that anyone affected by HIV or hepatitis C can access the support they need.
If you’re excited by this opportunity and believe you have the skills and experience we’re looking for, we’d love to hear from you! To apply, please submit your CV and cover letter.
Digital Marketing Officer employer: Waverly Care
Contact Detail:
Waverly Care Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Officer
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing field, especially those who work at Waverley Care or similar organisations. A friendly chat can give you insights and maybe even a foot in the door.
✨Tip Number 2
Show off your skills! Create a portfolio of your best digital campaigns, showcasing your creativity and analytical thinking. This will help you stand out during interviews and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for the interview by researching Waverley Care’s mission and recent campaigns. Be ready to discuss how your skills can help them achieve their goals, especially in growing fundraising impact through innovative digital strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Digital Marketing Officer
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your passion for digital marketing and how your skills align with Waverley Care's mission. Use engaging language that reflects your personality and creativity.
Tailor Your CV: Don’t just send the same CV for every application. Tailor it to showcase your relevant experience in digital campaigns, storytelling, and data analysis. We want to see how you can contribute to our fundraising impact!
Showcase Your Digital Skills: Make sure to include specific examples of your hands-on experience with tools like WordPress, email marketing platforms, and social media management. We love seeing how you've used data to drive decisions and improve campaign performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Waverly Care
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around fundraising campaigns. Be ready to discuss your hands-on experience with tools like WordPress, email marketing platforms, and social media management. Showing that you’re up-to-date will impress them!
✨Tell a Compelling Story
Since storytelling is key for this role, prepare a few examples of how you've used storytelling in your previous campaigns. Think about how you can connect emotionally with supporters and inspire action. Practice articulating these stories clearly and passionately.
✨Data-Driven Decisions Matter
Waverley Care is looking for someone who can use data to inform their strategies. Be prepared to discuss how you've used analytics to optimise campaigns in the past. Bring specific examples of metrics you’ve tracked and how they influenced your decisions.
✨Show Your Collaborative Spirit
This role involves working closely with various teams, so highlight your teamwork skills. Think of examples where you’ve successfully collaborated with others to achieve a common goal. Emphasise your ability to adapt and thrive in a busy environment while keeping the bigger picture in mind.
