Senior Marketing Manager in Farnham

At Waverley Abbey, we seek to extend and build the Kingdom of God through encounter with Him, through practical education, exceptional hospitality and enterprise for the spiritual and cultural renewal of this generation and generations to come. As Senior Marketing Manager, you will play a central role in delivering this mission by overseeing the day-to-day operation of the marketing department, ensuring the effective execution of integrated campaigns and digital activity that grows awareness, engagement, and revenue across Waverley Abbey’s family of products and brands. You will work collaboratively with the Head of Marketing to translate strategic priorities into effective, well-executed marketing activity, coordinating the work of the wider team, championing a digital-first approach, and ensuring all output is consistent with our brand guidelines, increasing brand awareness and delivering significant revenue growth.

Key Responsibilities

• Operational Leadership & Team Coordination
  • Provide day-to-day coordination and workflow management across the marketing function, overseeing the work of the Junior Marketing Manager (College), Digital Marketing Assistant, CRM & Data Assistant, and relevant freelancers.
  • Ensure prioritisation, capacity planning, and timely delivery of campaigns, content, and marketing assets.
  • Work with the Head of Marketing in building a collaborative, high-trust culture marked by creativity, excellence, and servant-hearted leadership.
  • Help develop team capability through informal coaching, guidance, and operational support.
  • Support the Head of Marketing in strategic decisions, messaging considerations, and brand positioning, including helping to manage and mitigate any reputational risk to Waverley Abbey.
• Campaign Planning, Delivery & Performance
  • Lead the planning, rollout, and optimisation of integrated marketing campaigns, ensuring they are delivered on time, on brand, on budget and exceeding targets.
  • Work with product owners (College, Every Day with Jesus, House & Estate, Fundraising, House of Prayer) to understand goals, shape briefs, and translate objectives into actionable marketing plans and activity.
  • Manage the integrated marketing calendar, ensuring strong forward planning and cross-department coordination.
  • Analyse and report on campaign performance, audience growth, and acquisition costs, applying insights to continual improvement.
• Marketing Execution and Channel Management
  • In collaboration with the Head of Marketing, oversee the execution of Waverley Abbey’s digital communications, including email, social media, websites, SEO, and paid digital advertising, ensuring alignment with the strategic priorities.
  • Lead the ongoing optimisation and enhancement of Waverley Abbey’s digital ecosystem, coordinating with internal teams and external agencies to improve user experience, engagement, and conversion.
  • Develop and deliver world-class email marketing activity, including planning, segmentation, content development, and copywriting.
  • Ensure consistent brand and messaging application across all digital touchpoints.
• Brand Alignment & Creative Workflow
  • Support brand guardianship by ensuring all marketing output adheres to Waverley Abbey’s Brand Guidelines and reflects our identity, voice, and values.
  • Partner with the creative team to ensure smooth creative workflows, timely asset delivery, and strong quality control.
  • Work with external agencies as needed to support campaign execution and growth initiatives.
• Stakeholder Collaboration & Cross-Organisational Working
  • Collaborate with internal stakeholders across the organisation and strategic partnerships to understand needs, shape initiatives, and ensure campaigns support strategic objectives and revenue goals.
  • Support the Head of Marketing in internal communication and reporting requirements.
• Support Fundraising Activity & Supporter Engagement
  • Support fundraising by contributing to campaign execution, supporter communications, digital journeys, and supporter engagement activity.
  • Help ensure fundraising messaging is effectively integrated into relevant marketing channels and digital touchpoints.

Person Specification

• Personal Faith
  • Committed Christian in agreement with Waverley Abbey’s Statement of Faith (E)
  • Committed to pray with and for the vision and ministry of Waverley Abbey (D)
• Personal Circumstances
  • Flexibility to work between 8am and 6pm, and occasional evenings and weekends as the role requires (D)
• Experience
  • Previous experience at the level (E)
  • Previous experience in a charity, ministry or educational setting (D)
  • Administration experience (E)
  • Handling of invoices/payments etc. (E)
• Education, qualifications and other requirements
  • Relevant University degree (D)
  • CIM (D)
• Knowledge
  • Word/Excel/Outlook (E)
  • Google Analytics (E)
  • HubSpot/CRM (E)
  • ClickUp/Monday/Asana (E)
  • InDesign/Wordpress (D)
• Skills
  • Excellent written and verbal communication (E)
  • Friendly and professional approach (E)
  • Ability to work as part of a team (E)
  • High level of accuracy and attention to detail (E)
  • Ability to work calmly under pressure, prioritise & meet deadlines (E)
  • Flexibility and adaptability (E)