Digital Planning Director

Join to apply for the Digital Planning Director role at Wavemaker

2 weeks ago Be among the first 25 applicants

Join to apply for the Digital Planning Director role at Wavemaker

Get AI-powered advice on this job and more exclusive features.

Digital Planning Director
About the role:
Are you looking to join a high-performance experienced team, whose ambition is to be the most distinctive and admired data driven, Digital Planning team in the UK?
This is your opportunity to accelerate our clients digital and data transformation strategy whilst developing our Digital Planning IP within Wavemaker.
This role will suit candidates with deep digital or performance marketing expertise, with a strong track record of quality and innovation in implementational planning or activation. The role is stretching, giving candidates responsibility for the advancement of a client group’s whole Digital marketing output and the fitness of our operating model to deliver this.
In this role, you will:

• Support the Digital Planning Lead to audit our clients digital maturity, through the WM-Operating System and Digital Maturity Framework, delivering a set of indicators and actions, that drive growth and ensure our clients are future-fit.
• Working with the digital planning lead and Nexus activation teams, support in the leadership of the overall digital channel investment and ensure WM commercial considerations are taken into account.
• Work with Wavemaker product owners and with Data Partners, to ensure the right capabilities and technology are in place on the account to advance Digital marketing.
• Collaborate with the Data & Tech teams, as well as identify new opportunities to advance our clients through the suite of Digital Analytics solutions.
• Work ‘upstream’ with Strategy & Planning to ensure outputs from Provocative Planning are translated into credible Digital marketing approaches.
• Work ‘downstream’ with Platform Leads and Nexus Activation teams to ensure that the Digital channel approaches are activated with rigour and innovation.
• Support the digital lead in ensuring that all Digital channels are fully integrated into weekly/monthly client updates and meetings (this includes Ecommerce, Affiliates, and OneSearch : PPC & SEO).
• Support a ‘fluid’ way of working with Platform activation resource within each client hub.
• Being accountable to the Digital Planning Lead and Digital Planning Partner for the timely, high-quality delivery of digital marketing on the account.
• Support on new business pitches and help bring the strongest Digital solutions to our pitch RFI, RFP and presentations.

Core skills:

• Client Partnering and Consulting with Agency knowledge.

• Responds to key Digital stakeholder requests in an accurate, timely and professional manner and seeks to have a good understanding of client needs and challenges. Gains stakeholder trust by responding to stakeholder requests and needs.
• Has a good understanding of how the agency operates and works with their clients. Knows about the clients’ business and who the key digital decision-makers are there.

• Demonstrates an interest in client challenges by asking relevant questions and helps to gather insights to help aid digital planning. Follows instructions to meet client needs but is prepared and confident to challenge briefs. Builds digital case studies and gathers insights on clients to support the team and share learnings. Demonstrates understanding of digital campaign optimization strategies and how to meet key performance indicators. Uses big picture and critical thinking in day-to-day role, flagging and escalating potential issues in client work to team members.

• Has a good understanding of Xaxis, Nexus and Finecast product and service offerings and across all digital channels. Can discuss all digital channels, products and opportunities with confidence and can apply this knowledge to meet client/agency needs.

• Has a clear understanding of how finance works and how the agency makes a profit. Ensures exceptional finance management for digital clients and works with Nexus activation teams to ensure the finance process is adhered to, including any required booking, reconciling and documenting activity within deadline (including timesheets) and addressing finance queries. Demonstrates a growing understanding of the financial impact of decisions/solutions to drive projects and analyses that support the agencies mission. Understands GroupM’s trading strategies and processes.

• Demonstrates basic understanding themes in the Digital industry (programmatic/Paid Search/ SEO/AI/digital media/platforms/Analytics). Research industry information and summarizes findings. Recognizes different digital products and services and begins to understand how they are applied.

• Demonstrates curiosity by asking questions regarding current products/services and processes. Contributes to idea generation within team settings. Provides ideas and new solutions, methods and products to update what existed prior. Demonstrates willingness to try new and innovative ideas, products and solutions.

About Wavemaker UK:
Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi and Morrisons.
Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world’s leading brands and businesses.
A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation, which means:

• deep knowledge of our clients’ business
• the confidence to challenge what’s gone before
• the support to go further than we thought possible.

Discover more at wavemakerglobal.com/uk or follow us @WavemakerUK.
We are an equal opportunities employer and support the life choices of our employees
All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
We support the life choices of our employees, offering generous family and carer friendly policies.
(Please note this is a UK based role and requires individuals to have the right to work in this location)

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Advertising Services, Marketing Services, and Technology, Information and Internet

Referrals increase your chances of interviewing at Wavemaker by 2x

Get notified about new Planning Director jobs in Manchester, England, United Kingdom .

Greater Manchester, England, United Kingdom 1 month ago

Director, Manufacturing Strategy and Execution

Wilmslow, England, United Kingdom 3 weeks ago

Manchester, England, United Kingdom 2 weeks ago

Salford, England, United Kingdom 4 days ago

Manchester, England, United Kingdom 13 hours ago

Manchester, England, United Kingdom 1 day ago

Manchester, England, United Kingdom 1 week ago

Salford, England, United Kingdom 1 week ago

Manchester, England, United Kingdom 2 months ago

Sandbach, England, United Kingdom 2 weeks ago

Wigan, England, United Kingdom 3 days ago

Manchester Area, United Kingdom 2 weeks ago

North West, England, United Kingdom 14 hours ago

Major Projects Director (Infrastructure Planning/DCO) – National

Greater Manchester, England, United Kingdom 3 weeks ago

Manchester, England, United Kingdom 2 weeks ago

Operations Director – Commercial Consultancy – Rail

Manchester, England, United Kingdom 1 week ago

Manchester Area, United Kingdom 1 week ago

Associate Divisional Director Theatres/Anaesthetics/Critical Care

Stockport, England, United Kingdom 1 week ago

Manchester, England, United Kingdom 1 week ago

Senior Financial Planning and Analysis Manager

Manchester Area, United Kingdom 2 weeks ago

Manchester, England, United Kingdom 3 weeks ago

Director, Sanctions Operations Transformation

Greater Manchester, England, United Kingdom 12 hours ago

Strategic Growth Director – Intelligent Infrastructure and Roads

Manchester, England, United Kingdom 1 day ago

Associate Director of Transport Planning

Manchester, England, United Kingdom 1 week ago

Manchester, England, United Kingdom 2 weeks ago

Manchester, England, United Kingdom 3 days ago

Deputy Divisional Director of Nursing – Surgical Division

Prescot, England, United Kingdom 1 month ago

Head of Water Strategy and Regulation (Senior Associate Director)

Manchester, England, United Kingdom 6 days ago

Manchester Area, United Kingdom 2 days ago

Head of Water Strategy and Regulation (Senior Associate Director)

Warrington, England, United Kingdom 6 days ago

Stockport, England, United Kingdom 2 weeks ago

Manchester, England, United Kingdom 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

J-18808-Ljbffr