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- Tasks: Lead impactful B2B media campaigns and develop your planning skills.
- Company: Wavemaker is a leading media brand within WPP, driving growth through creativity.
- Benefits: Enjoy competitive pay, flexible work options, and great health benefits.
- Why this job: Join a dynamic team that values creativity and collaboration in a fast-paced environment.
- Qualifications: B2B experience preferred; strong organisational and communication skills required.
- Other info: Hybrid work model with a focus on employee growth and community.
The predicted salary is between 36000 - 60000 £ per year.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About Wavemaker: A Leading WPP Media Brand. Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
Role Summary and Impact: Wavemaker B2B is looking for a Planning Manager to join our growing team, to create impactful cross channel campaigns and build your media planning skills. You will be joining the Wavemaker Global B2B Practice which works across some of the largest B2B brands globally, focusing on media planning, strategy and activation.
Core Responsibilities
- Media planning craft: Develop an in-depth understanding of media channels including where, when and how to use them based on the client brief. Have a skilled knowledge of Wavemaker and industry media planning tools and be able to train other team members. Have a skilled understanding of industry best practices and planning theory. Develop a fundamental knowledge of Wavemaker Purchase Journey thinking and Provocative Planning Philosophy. Develop and execute media plans to support B2B marketing campaigns across all media channels.
- Campaign management: Ownership of campaign activity including briefing teams, collating response, managing client’s deliverables, and ensuring accuracy across all workstreams. Work closely with the planning and activation teams to ensure the day-to-day account is run efficiently and effectively. Be able to bring in specialist teams where needed to work on briefs and client questions. Ensure financial management processes are always excellent and met in a timely manner.
- Effective communication: Become a trusted main day-to-day contact for junior clients, learning their business and ways of working. Ensuring that all requests & queries are answered with accuracy and in a timely manner. Support in managing Planning Executives to ensure they are on track with daily tasks, mentor and challenge them with new projects to develop their career. Manage relationships with media partners and key clients to ensure efficiency across campaigns and relationships. Start to develop a proactive problem-solving mindset but know when to flag any issues or concerns with Planning Director.
Skills And Experience
- B2B Experience preferred.
- Strong organizational skills across to ensure smooth running of campaigns and clients comms.
- Collaborative nature working with other Wavemaker teams to drive growth for clients and Wavemaker.
- Breaks down complex technical information into understandable language, guiding others on best practice.
- Applies knowledge of client, audience, channel, market and category to effectively deliver compelling multi-media plans.
- Ability to present media strategies, campaign performance, and recommendations, both internally and externally.
- Quickly analysing performance data and pivoting strategies when needed to improve results.
- Willingness to keep up with industry trends and technologies in the B2B landscape to continue to push our media planning and strategy.
- Staying informed on new advertising technologies, platforms, and industry best practices.
- Willingness to learn about a variety of B2B clients and what their main goals are.
- Applies big picture thinking in work and proactively leverages an understanding of the organisation and key industry trends.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Planning Manager (B2B) employer: Wavemaker Global Limited
Contact Detail:
Wavemaker Global Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Planning Manager (B2B)
✨Tip Number 1
Familiarise yourself with Wavemaker's core values and mission. Understanding their approach to creativity and growth will help you align your responses during interviews, showcasing how you can contribute to their goals.
✨Tip Number 2
Network with current or former employees of Wavemaker on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Planning Manager role.
✨Tip Number 3
Stay updated on the latest trends in B2B marketing and media planning. Being able to discuss recent developments or case studies during your interview will demonstrate your commitment to the industry and your proactive mindset.
✨Tip Number 4
Prepare to discuss specific examples of successful media campaigns you've managed in the past. Highlighting your experience with cross-channel strategies will show that you have the practical skills needed for the Planning Manager position.
We think you need these skills to ace Planning Manager (B2B)
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly read the job description for the Planning Manager (B2B) role at Wavemaker. Understand the core responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in media planning, campaign management, and B2B marketing. Use specific examples that demonstrate your skills in these areas, as well as your ability to work collaboratively and manage client relationships.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your qualifications but also reflects your understanding of Wavemaker's mission and values. Mention how you can contribute to their goal of reshaping consumer decision-making and driving growth for clients.
Proofread and Edit: Before submitting your application, make sure to proofread all your documents. Check for spelling and grammatical errors, and ensure that your writing is clear and professional. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Wavemaker Global Limited
✨Understand the Role and Responsibilities
Before the interview, make sure you have a solid grasp of the Planning Manager role at Wavemaker. Familiarise yourself with media planning, campaign management, and effective communication as outlined in the job description. This will help you articulate how your skills align with their needs.
✨Showcase Your B2B Experience
Since this role prefers candidates with B2B experience, be prepared to discuss your previous work in this area. Highlight specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your capability to handle the responsibilities of the position.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to manage campaigns effectively. Prepare examples from your past experiences where you successfully navigated challenges or improved campaign performance. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Demonstrate Your Collaborative Nature
Wavemaker values collaboration, so be ready to discuss how you've worked with cross-functional teams in the past. Share examples of how you’ve built relationships with clients and colleagues, and how you’ve contributed to a positive team environment. This will show that you can thrive in their culture.
