At a Glance
- Tasks: Lead social media strategy and creative direction for UNREEL and Auto All Stars across all platforms.
- Company: Join a dynamic team at UNREEL, a leading social media publisher in action sports.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Other info: Be part of a fun, energetic team that thrives on creativity and adventure.
- Why this job: Make an impact by driving audience growth and engaging with 20 million fans worldwide.
- Qualifications: Experience in managing social channels and a passion for storytelling and innovation.
The predicted salary is between 37800 - 46200 £ per year.
The Social Media Lead will own the strategic and creative direction of UNREEL and Auto All Stars social channels across all platforms. In this role, you will be responsible for developing, executing and managing the social media operations and team on a day-to-day basis. This role will focus on developing and implementing clear editorial positioning and content output, creative and distribution strategies. You will be responsible for driving audience growth and maximizing platform and brand revenue. The Social Media Lead will also work on client campaigns. The ideal candidate will be highly knowledgeable about the latest trends in the social media landscape and have sound knowledge of social publishing operations.
Location: Remote (UK, London or surrounding areas)
Commitment: Full time
About Us: UNREEL, part of Wavelength, is a highly successful social media publisher and creator network specializing in curating, producing, and sharing captivating action sports, adventure travel and fun content with our 20 million fans across Instagram, YT, TikTok and Facebook. We drive exceptional engagement, achieving over 300 million video views each month and surpassing 2.6 billion views last year. Our expertise lies in delivering entertaining videos that resonate with our audience and bridge the gap between adventure sports enthusiasts, adventure travellers and brands.
Strategic Responsibilities:
- Own and execute the content strategy across Instagram, TikTok, Facebook, and YouTube for all owned channels.
- Lead the pivot to an 80/20 model: 80% licensed/curated content with meaningful transformation, 20% original IP tested and scaled.
- Set up and maintain project tracking in Asana, ensuring all tasks have owners, deadlines and status updates.
- Monitor platform algorithm changes and proactively adapt strategy, particularly Instagram Explore suppression and TikTok FYP eligibility rules affecting unoriginal content.
- Set weekly content priorities and brief the team on required outputs.
- Deliver weekly performance reports with platform data, growth metrics and strategic recommendations.
- Help identify where original formats can be incorporated into client deliverables.
Licensing:
- Manage content licensing workflows and ensure copyright compliance across all platforms.
- Oversee creator partnerships and influencer outreach to support original and hybrid content pipelines.
Team & Collaboration:
- Set Asana tasks and ensure the team has clear daily, weekly and monthly priorities.
- Work closely with the wider team to align on tasks with client deliverables.
- Provide direction to editors on style, tone and platform-specific optimisation.
- Partner with the team to effectively service clients, ensuring all deliverables meet campaign goals.
Experience and Requirements:
- Proven experience running and growing social channels, ideally for a media brand, publisher, or content network.
- Deep platform knowledge: you understand why certain content gets pushed, throttled, or monetised differently.
- Client social media/marketing campaign management experience.
- Strategic thinker who can balance short-term output with long-term brand building.
- Strong communicator with the ability to brief and lead a small team.
- Tool experience: Asana, Frame.io, Google suite and Adobe suite.
- A qualification in Media Production, Communications, Digital Production/Publishing, or related field is not mandatory, but nice to have.
Personal Characteristics:
- Be a good problem solver, with a passion for storytelling and innovation.
- The ability to interact with internal and external people and partners at all levels.
- Exceptional team leadership skills.
- Great time management and communication skills.
- Strong attention to detail, with the ability to nuance messaging of complex topics for different audiences.
- Understanding of consumer trends and spotting them as they emerge.
- Be a positive and energetic team player – someone we would want to go on a road trip with and ride mountain bikes.
This role requires a proactive and adaptable approach, with flexibility to occasionally adjust working hours in line with content schedules, major campaigns, or key business priorities.
If you are interested and you meet the selection criteria for this role, please apply with a short cover letter outlining why you are interested in joining the Wavelength team; what excites you about the opportunity; how you fit with the specific role; and your CV. Thank you and good luck.
Social Media Lead employer: Wavelength Network
At UNREEL, we pride ourselves on being a dynamic and innovative employer that fosters creativity and collaboration in the heart of the action sports and adventure travel industry. Our remote work culture allows for flexibility while providing ample opportunities for professional growth and development, ensuring that our team members can thrive in their roles. With a focus on engaging content and a passionate community of 20 million fans, joining us means being part of a vibrant team dedicated to pushing the boundaries of social media storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wavelength Network and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wavelength Network are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wavelength Network on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wavelength Network. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wavelength Network. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wavelength Network:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wavelength Network’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wavelength Network
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wavelength Network will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wavelength Network, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
