At a Glance
- Tasks: Drive sales in the public sector, generating leads and managing customer relationships.
- Company: Join Wave, a leading water retailer with a focus on sustainability and customer service.
- Benefits: Enjoy flexible working, competitive salary, generous holiday, and a fantastic pension scheme.
- Other info: Be part of a supportive team that values diversity and personal development.
- Why this job: Kickstart your career in sales while making a positive impact on society and the environment.
- Qualifications: Basic understanding of sales principles and strong communication skills.
The predicted salary is between 26634 - 33292 £ per year.
Location: Hybrid working with Durham or Peterborough as base
Salary: Starting from £26,634, plus a discretionary bonus potential of up to 25% of annual salary
Job Level: D
Reporting to: Head of Public Sector Customers
We want our people to have a great work-life balance and support flexible working in terms of a hybrid model and varying start and finish times in some teams where possible. Please discuss this further with the hiring manager during your interview.
ABOUT US
Wave is a leading national business water retailer helping over 300,000 customers across the UK to benefit from the non-household water market. We’re dedicated to helping businesses lower water use, be more water efficient and reduce costs – all which helped us proudly earn the Water Retailer of the Year award in 2021, reclaim the title in 2023, and celebrate the win again in 2025, where the judges highlighted our commitment to social value and sustainability as well as our market-leading customer service. Our vision is to be the most customer-focused utility delivering value and efficiency in everything we do, making a positive difference to the environment and society. The culture at Wave is like nowhere else. We’re committed to a happy, healthy place to work, and have a working environment which supports continuous learning and development, one where people can really flourish. Our people are at the centre of everything we do. Joining us means you’d be part of a team of over 300 people working flexibly across two UK based offices. You’ll find a real focus on employee wellbeing and some great benefits too. We expect great things from you and we give great things back.
WHAT’S IN IT FOR YOU?
- Excellent pension scheme - we will double match your contribution, up to a maximum of 5% employee contribution and 10% from Wave
- Bonus potential
- Perkbox membership with a vast range of perks - high street savings (fashion retailers, supermarkets and restaurants), discounted cinema tickets, travel and holiday discounts and online fitness classes
- Income protection scheme
- Personal accident insurance 4x salary life assurance
- Free onsite parking
- 24 days holiday rising to 26 (plus bank holidays)
- A day off for your birthday
- Half a day on Christmas Eve and New Year’s Eve
- The option to buy holidays
- 1 day paid volunteering
- Hybrid/Flexible working
- Healthcare cashback and treatment scheme
- Cycle to work scheme
- Annual conference and Christmas party
- 24/7 Employee Assistance Programme
- Free flu shots
- Enhanced maternity and paternity pay
- Enhanced shared parental and adoption leave
THE ROLE IN A NUTSHELL
The role is a strong development opportunity for someone looking to build a career in sales and the Public Sector. As a Public Sector Business Development Executive, you’ll gain hands-on experience in lead generation, sales strategy, negotiation, proposal writing, and contract management. You’ll collaborate with specialist teams, build relationships with high-level public-sector stakeholders, and learn how to manage the full sales cycle from prospect to onboarding. It’s a role designed to grow your commercial, communication, and strategic skills while contributing to a fast-growing area of the business.
WHAT WILL YOUR TYPICAL DAY LOOK LIKE?
- Make proactive calls and send emails to prospective Public Sector customers to generate new opportunities and nurture these prospects to close.
- Prioritise your pipeline and plan outreach activity.
- Top up your pipeline by conducting online research to identify new prospects.
- Work with internal teams - pricing, bid, legal, onboarding, marketing to prepare proposals, pricing, contracts, and ensure smooth customer onboarding.
- Gain experience in public procurement, sales strategy, negotiation, stakeholder management, and exposure to public sector frameworks.
WHAT DO WE NEED FROM YOU?
- Understanding basic principles of sales strategy, lead generation, and marketing
- Clear and confident verbal and written communication, including phone and email correspondence
- Accurate use of CRM systems for pipeline management and performance tracking
- Ability to manage time effectively, follow up on tasks, and maintain accurate records
- Work well in a dynamic environment and with cross-functional teams
- Strong commitment to delivering a positive customer experience
- Openness to training, feedback, and continuous development
- Strong CRM and pipeline management
- Full UK driving licence
Please refer to the essential criteria in the job description as this is what you will be shortlisted against. Wave is committed to making a positive difference to the environment and society in which it operates. If you are excited to join a dynamic growing business which cares about its people, we would love to hear from you.
BE YOURSELF – OUR DIFFERENCES MAKE US STRONGER
Wave is proud to be an inclusive employer and actively encourage applications from all backgrounds. We will take into consideration any adjustments or individual requirements at any stage of your recruitment journey. If you require any additional support related to menopause, neurodiversity, or any other reason, please do let us know by contacting Recruitment@wave-utilities.co.uk.
Please ensure you attach your CV and a covering letter so we can get to know more about your skills and experience and why you are suitable for this role. We will not be able to consider applications without a covering letter.
Closing date: 4pm on Friday 12 June 2026
Interviews are planned for week commencing 22 June 2026
Wave processes your data in line with data protection laws. You can find out more by accessing our Recruitment Privacy Notice.
Public Sector Business Development Executive in Peterborough employer: Wave Utilities
At Wave, we pride ourselves on being an exceptional employer, offering a vibrant work culture that prioritises employee wellbeing and development. With a strong focus on work-life balance, flexible hybrid working options, and a comprehensive benefits package, including generous holiday allowances and a robust pension scheme, we empower our Customer Service Advisors to thrive in their roles while making a meaningful impact in the community. Join us in Durham and be part of a team that values your contributions and supports your growth in a dynamic and inclusive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Public Sector Business Development Executive in Peterborough
✨Tip Number 1
Get to know the company inside out! Research Wave's values, recent achievements, and their approach to sustainability. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Practice your pitch! Prepare a brief introduction about yourself that highlights your relevant experience and skills. Make it engaging and confident, so you can easily grab the attention of hiring managers when you meet them.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info about the role and even lead to referrals, which can boost your chances of landing that job.
✨Tip Number 4
Don’t forget to follow up! After interviews, send a thank-you email expressing your appreciation for the opportunity. It’s a simple gesture that keeps you fresh in their minds and shows your enthusiasm for the role.
We think you need these skills to ace Public Sector Business Development Executive in Peterborough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Public Sector Business Development Executive role. Highlight relevant experience in sales strategy, lead generation, and any public sector work you've done. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're excited about this role and how you can contribute to our mission at Wave. Be sure to mention specific experiences that demonstrate your communication and negotiation skills.
Showcase Your Customer Focus:We’re all about delivering a positive customer experience, so make sure to highlight any past roles where you’ve excelled in customer service or relationship management. This will show us that you understand the importance of putting customers first!
Follow Application Instructions:Don’t forget to attach both your CV and cover letter when applying through our website. We won’t be able to consider your application without a cover letter, so double-check that you’ve included everything before hitting send!
How to prepare for a job interview at Wave Utilities
✨Know Your Stuff
Before the interview, make sure you understand the basics of sales strategy and lead generation. Familiarise yourself with Wave's mission and values, especially their commitment to sustainability and customer service. This will help you connect your answers to what they care about.
✨Practice Makes Perfect
Rehearse common interview questions related to sales and public sector engagement. Think about how you would approach lead generation and managing customer relationships. Practising your responses will help you feel more confident and articulate during the actual interview.
✨Showcase Your Skills
Be ready to discuss your experience with CRM systems and how you've managed pipelines in the past. Prepare specific examples that demonstrate your ability to work in a dynamic environment and collaborate with cross-functional teams. This will show them you're a great fit for the role.
✨Ask Thoughtful Questions
Prepare some insightful questions to ask the hiring manager about the role and the company culture. Inquire about their approach to employee development and how they support work-life balance. This shows your genuine interest in the position and helps you assess if it's the right fit for you.
