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- Tasks: Generate leads and build relationships in the public sector while managing the sales cycle.
- Company: Join Wave, a leading water retailer with a focus on sustainability and customer service.
- Benefits: Enjoy flexible working, competitive salary, and a range of perks including a great pension scheme.
- Why this job: Kickstart your career in sales with hands-on experience and growth opportunities.
- Qualifications: Basic understanding of sales strategy and strong communication skills required.
- Other info: Be part of an inclusive team that values employee wellbeing and continuous development.
The predicted salary is between 22000 - 30000 £ per year.
Location: Hybrid working with Durham or Peterborough as base
Salary: Starting at 25733 plus a discretionary bonus potential of up to 8% of annual salary
Job Level: D
Reporting to: Public Sector Growth & Retention Manager
We want our people to have a great work-life balance and support flexible working in terms of a hybrid model and varying start and finish times in some teams where possible. Please discuss this further with the hiring manager during your interview.
ABOUT US
Wave is a leading national business water retailer helping over 300000 customers across the UK to benefit from the non-household water market. We are dedicated to helping businesses lower water use, be more water efficient and reduce costs, which helped us earn the Water Retailer of the Year award in 2021 and reclaim the title in 2023. Most recently, we celebrated the win again in 2025 where the judges highlighted our commitment to social value and sustainability as well as our market-leading customer service. Our vision is to be the most customer-focused utility delivering value and efficiency in everything we do, making a positive difference to the environment and society.
The culture at Wave is like nowhere else. We are committed to a happy, healthy place to work and have a working environment that supports continuous learning and development, one where people can really flourish. Our people are at the centre of everything we do. Joining us means you would be part of a team of over 300 people working flexibly across two UK based offices. You will find a real focus on employee wellbeing and some great benefits too. We expect great things from you and we give great things back.
WHAT'S IN IT FOR YOU
- Excellent pension scheme - we will double match your contribution up to a maximum of 5% employee contribution and 10% from Wave
- Bonus potential
- Perkbox membership with a vast range of perks - high street savings (fashion retailers, supermarkets and restaurants), discounted cinema tickets, travel and holiday discounts, and online fitness classes
- Income protection scheme
- Personal accident insurance
- 4x salary life assurance
- Free onsite parking
- 24 days holiday rising to 26 (plus bank holidays)
- A day off for your birthday
- Half a day on Christmas Eve and New Year's Eve
- The option to buy holidays
- 1 day paid volunteering
- Hybrid / Flexible working
- Healthcare cashback and treatment scheme
- Cycle to work scheme
- Annual conference and Christmas party
- 24/7 Employee Assistance Programme
- Free flu shots
- Enhanced maternity and paternity pay
- Enhanced shared parental and adoption leave
We care about you as an employee and have a range of resources available to both you and your family.
THE ROLE IN A NUTSHELL
The role is a strong development opportunity for someone looking to build a career in sales and the Public Sector. As a Public Sector Business Development Executive, you will gain hands-on experience in lead generation, sales strategy, negotiation, proposal writing, and contract management. You will collaborate with specialist teams, build relationships with high-level public-sector stakeholders, and learn how to manage the full sales cycle from prospect to onboarding. It's a role designed to grow your commercial communication and strategic skills while contributing to a fast-growing area of the business.
WHAT WILL YOUR TYPICAL DAY LOOK LIKE
- Make proactive calls and send emails to prospective Public Sector customers to generate new opportunities and nurture these prospects to close.
- Prioritise your pipeline and plan outreach activity. Top up your pipeline by conducting online research to identify new prospects.
- Work with internal teams (pricing, bid, legal, onboarding, marketing) to prepare proposals, pricing contracts, and ensure smooth customer onboarding.
- Gain experience in public procurement, sales strategy, negotiation, stakeholder management, and exposure to public sector frameworks.
WHAT DO WE NEED FROM YOU
- Understanding basic principles of sales strategy, lead generation, and marketing
- Clear and confident verbal and written communication including phone and email correspondence
- Accurate use of CRM systems for pipeline management and performance tracking
- Ability to manage time effectively, follow up on tasks, and maintain accurate records
- Work well in a dynamic environment and with cross-functional teams
- Strong commitment to delivering a positive customer experience
- Openness to training, feedback, and continuous development
- Strong CRM and pipeline management
- Full UK driving licence
Please refer to the essential criteria in the job description as this is what you will be shortlisted against.
Wave is committed to making a positive difference to the environment and society in which it operates. If you are excited to join a dynamic growing business which cares about its people, we would love to hear from you.
BE YOURSELF OUR DIFFERENCES MAKE US STRONGER
Wave is proud to be an inclusive employer and actively encourage applications from all backgrounds. We will take into consideration any adjustments or individual requirements at any stage of your recruitment journey. If you require any additional support related to menopause, neurodiversity, or any other reason, please do let us know by contacting us.
Please ensure you attach your CV and a covering letter so we can get to know more about your skills and experience and why you are suitable for this role. We will not be able to consider applications without a covering letter.
Closing date: 4pm on Monday 05th January 2026
Interviews are planned from week commencing 19th January 2026
Wave processes your data in line with data protection laws. You can find out more by accessing our Recruitment Privacy Notice.
Key Skills: Business Development, Sales Experience, B2B Sales, Marketing, Cold Calling, Sales Pipeline, Salesforce, Inside Sales, Customer relationship management, CRM Software, Negotiation, Lead Generation
Employment Type: Full-Time
Experience: years
Vacancy: 1
Public Sector Business Development Executive in Bath employer: Wave Utilities
Contact Detail:
Wave Utilities Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Sector Business Development Executive in Bath
✨Tip Number 1
Get to know the company inside out! Research Wave's values, recent achievements, and their approach to sustainability. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Practice your pitch! You’ll need to communicate clearly and confidently, especially when discussing your experience in sales and business development. Role-play with a friend or use a mirror to refine your delivery and make sure you come across as engaging and professional.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info about the company culture and even lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation for the opportunity. It’s a great way to reinforce your interest in the role and keep you top of mind for the hiring manager.
We think you need these skills to ace Public Sector Business Development Executive in Bath
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Public Sector Business Development Executive role. Highlight relevant experience in sales, lead generation, and any public sector work you've done. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our mission at Wave. Be sure to mention specific experiences that demonstrate your fit for the position.
Show Off Your Communication Skills: Since clear communication is key in this role, make sure your application reflects that. Use concise language and check for any typos or grammatical errors. We want to see that you can communicate effectively right from the start!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows you're keen on joining our team at Wave!
How to prepare for a job interview at Wave Utilities
✨Know Your Stuff
Before the interview, make sure you understand Wave's mission and values. Familiarise yourself with their recent achievements, like winning the Water Retailer of the Year award. This shows your genuine interest in the company and helps you connect your skills to their goals.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences that highlight your sales strategy, lead generation, and negotiation skills. Be ready to discuss how you've successfully managed a sales pipeline or closed deals, as this is crucial for the Public Sector Business Development Executive role.
✨Ask Smart Questions
During the interview, ask insightful questions about the team dynamics, the hybrid working model, and how success is measured in the role. This not only demonstrates your enthusiasm but also helps you gauge if the company culture aligns with your values.
✨Be Yourself
Wave values diversity and inclusion, so don’t hesitate to bring your authentic self to the interview. Share your unique experiences and perspectives, and be open about any adjustments you might need during the recruitment process. This will help you stand out and show that you’re a great fit for their culture.
