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- Tasks: Lead the field marketing strategy for Northern Europe, driving impactful campaigns and revenue growth.
- Company: Join a high-growth global B2B SaaS company in the data and AI space.
- Benefits: Competitive salary, flexible work arrangements, and opportunities for professional development.
- Why this job: Make a real impact by transforming marketing into a revenue-generating powerhouse.
- Qualifications: 7-10 years in B2B field marketing with a focus on integrated campaigns and sales alignment.
- Other info: High visibility role with EMEA leadership and excellent career advancement potential.
The predicted salary is between 48000 - 72000 £ per year.
A high-growth, global B2B SaaS company in the data / analytics / AI space is hiring a Field Marketing Manager to take full ownership of one of its largest and most strategically important regions: Northern Europe.
This is a senior individual contributor role with real commercial responsibility. The region has strong product-market fit and clear opportunity, but needs a field marketer who can move it beyond isolated events into integrated, data-driven programmes that generate meaningful pipeline and revenue.
The role: You’ll own the end-to-end field marketing strategy for the region — from planning and execution through to measurement and optimisation — working in close partnership with EMEA field marketing leadership and regional sales leaders. While you won’t have direct reports initially, you’ll have strong dotted-line influence over BDRs, SDRs and AEs, and will be expected to drive follow-up, accountability and results. This role suits someone who sees field marketing as a revenue engine, not a logistics function.
What you’ll be doing:
- Owning and executing the full regional field marketing plan for Northern Europe
- Designing integrated, multi-touch campaigns where events are one part of a broader GTM motion
- Aligning marketing activity tightly to sales quotas, targeting c. 4x pipeline coverage
- Partnering closely with Sales, Partners and BDR teams to ensure conversion and revenue impact
- Driving BDR follow-up post-campaign and applying constructive pressure where needed
- Innovating new ways to engage priority accounts beyond traditional trade shows
- Tracking performance rigorously and optimising based on data, KPIs and ROI
What success looks like:
- Strong pipeline generation and ARR influence across the region
- Improved conversion rates across the funnel
- A visible shift from one-off events to high-impact, integrated campaigns
- Clear alignment between marketing investment and sales outcomes
Who this is for: You’re a commercially minded field marketer with a strong ownership mentality — proactive, data-driven and comfortable challenging sales constructively when needed. You think beyond execution and design programmes with the bigger revenue picture in mind.
Ideal background:
- 7–10 years’ experience in B2B field marketing (quality of outcomes > years)
- Proven experience owning a regional marketing plan tied to sales quotas
- Strong track record running integrated campaigns, not just events
- Experience working closely with Sales, Partners and BDR/SDR teams
- Background in B2B SaaS, data, cloud, AI or adjacent spaces
- Senior IC role (no direct reports initially)
- High visibility with EMEA leadership
- Preference for candidates on 1-month notice or immediately available
Target start date: early April (post-Easter)
Senior Field Marketing Manager in London employer: Wave Talent
Contact Detail:
Wave Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Field Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at companies you're interested in. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can drive their field marketing strategy forward. Show them you mean business!
✨Tip Number 3
Don’t just wait for job postings; be proactive! Reach out directly to hiring managers or team leads via LinkedIn. Express your interest in their work and how you can contribute to their goals. It’s all about making that personal connection.
✨Tip Number 4
Finally, apply through our website! We want to see your application and get to know you better. Plus, it shows you’re serious about joining our team and ready to take on the challenge of driving revenue through innovative marketing strategies.
We think you need these skills to ace Senior Field Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Field Marketing Manager. Highlight your experience in B2B field marketing and any successful integrated campaigns you've run. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about field marketing and how you can drive revenue for Northern Europe. We love seeing enthusiasm and a clear understanding of the role.
Showcase Your Data Skills: Since this role is all about data-driven programmes, make sure to highlight your experience with tracking performance and optimising campaigns based on KPIs. We’re looking for someone who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at Wave Talent
✨Know Your Numbers
As a Senior Field Marketing Manager, you'll need to demonstrate your understanding of pipeline generation and revenue impact. Brush up on key metrics related to your past campaigns, such as conversion rates and ROI. Be ready to discuss how you've used data to drive decisions and optimise marketing strategies.
✨Showcase Integrated Campaigns
Prepare examples of integrated, multi-touch campaigns you've executed in the past. Highlight how these campaigns went beyond just events and contributed to overall sales goals. This will show that you understand the bigger picture and can align marketing efforts with sales outcomes.
✨Collaborate Like a Pro
Since this role involves working closely with sales teams, be prepared to discuss how you've successfully partnered with sales, BDRs, and SDRs in previous roles. Share specific instances where your collaboration led to improved follow-up and accountability, showcasing your ability to drive results through teamwork.
✨Be Ready to Innovate
The company is looking for someone who can think outside the box. Come prepared with fresh ideas on how to engage priority accounts beyond traditional methods. Whether it's new digital strategies or unique event formats, showing your innovative thinking will set you apart from other candidates.
