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For Companies At a Glance
- Tasks: Drive sales and build lasting relationships in the electric vehicle sector.
- Company: Join a leading engineering firm in the evolving commercial vehicle industry.
- Benefits: Competitive salary, bonus opportunities, and travel perks.
- Why this job: Be part of a dynamic team making an impact in sustainable transport.
- Qualifications: Degree in Engineering or Economics; sales experience preferred.
- Other info: Exciting career growth with a focus on innovation and teamwork.
The predicted salary is between 50000 - 65000 £ per year.
Location: Coventry, UK (Field-Based, up to 50% travel)
Salary: Competitive + Bonus
This is the kind of role that suits someone who is energised by being in the field, building relationships that last, and having a clear line of sight between their effort and their results. You will be backed by the infrastructure and credibility of a major international group, working with technically excellent products in a sector that is actively evolving.
The Company
Our client is a specialist engineering and technology business operating as part of one of the world's leading commercial vehicle manufacturers. They design and produce powertrain and BMS for electric and hybrid commercial vehicles, working with a range of niche and major vehicle manufacturers across the industry.
The Role
As Area Sales Manager, you will be the commercial engine across your territory, managing dealer relationships, working on new business in the independent aftermarket, and delivering against real revenue and margin targets.
What you will own
- Taking full ownership of all sales opportunities and issues raised by dealers, with a consistent focus on incremental growth
- Coaching and supporting dealer aftermarket sales teams through structured visit plans, weekly business calls, and monthly meetings with dealer parts managers and salesforces
- Conducting regular planned visits to dealers, sub‑dealers, workshops, and local OEMs in line with a structured territory calendar
- Delivering accurate, timely sales forecasts to management, identifying risks, opportunities, and variances from plan with root cause analysis and proposed corrective actions
- Contributing competitive and customer demand insights to inform future product planning decisions
- Achieving monthly, quarterly, and annual sales targets in both turnover and margin for your assigned area
- Presenting, negotiating, and formalising yearly contracts with customers and dealers
- Expanding sales penetration within the Independent Aftermarket (IAM), scouting new customers and developing new channels
- Providing dealers and customers with regular performance updates and managing incentive programmes to drive target achievement
- Analysing and sharing KPIs across sell‑in, sell‑out, stock management, performance by commodity and channel, and competitor benchmarks
- Co‑developing and monitoring sales and marketing action plans with dealer partners, from assessing business potential through to defining customer prospecting strategies
Who we are looking for
- Degree in Engineering, Economics, or equivalent
- Solid knowledge of powertrain products
- Familiarity with sales and negotiation techniques
- Previous experience in a similar field sales or area management role, with exposure to finance, credit risk control, and international business rules and procedures
- Strong coaching skills and proven ability to work effectively within a team
- Results‑oriented mindset with a logical, structured approach to problem‑solving
- Ability to build and maintain strong customer relationships, ensuring high levels of satisfaction
- Demonstrated leadership qualities and self‑confidence
- Willingness to travel up to 50%
- Proficiency in additional languages considered a strong advantage
- Experience working within OEM, dealer network, or Tier 1 commercial vehicle structures
- Familiarity with aftermarket parts distribution and stock management
EV Powertrain Area Sales Manager in Coventry employer: Wave Recruitment
Contact Detail:
Wave Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EV Powertrain Area Sales Manager in Coventry
✨Tip Number 1
Get out there and network! Attend industry events, trade shows, or local meet-ups related to EV powertrains. Building relationships with key players in the field can open doors that a CV just can't.
✨Tip Number 2
Don’t underestimate the power of social media. Use platforms like LinkedIn to connect with potential employers and showcase your expertise in powertrain products. Share relevant content and engage with others to get noticed.
✨Tip Number 3
Prepare for interviews by researching the company and its products thoroughly. Be ready to discuss how your experience aligns with their needs, especially in terms of building dealer relationships and achieving sales targets.
✨Tip Number 4
Apply through our website! We’ve got a range of exciting opportunities, and applying directly can give you an edge. Plus, it shows you're genuinely interested in being part of our team.
We think you need these skills to ace EV Powertrain Area Sales Manager in Coventry
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Area Sales Manager. Highlight your experience in sales, especially in the powertrain or automotive sector, and showcase any relevant achievements that demonstrate your ability to meet targets.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the EV industry and how your skills align with our needs. Be specific about your past experiences and how they prepare you for this role.
Showcase Your Relationship-Building Skills: Since this role is all about building lasting relationships, make sure to include examples of how you've successfully managed dealer relationships or worked collaboratively with teams in the past. We want to see your people skills in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Wave Recruitment
✨Know Your Powertrain Products
Make sure you brush up on your knowledge of powertrain products before the interview. Understand the technical aspects and how they relate to the commercial vehicle market. This will not only show your expertise but also your genuine interest in the role.
✨Demonstrate Your Sales Skills
Prepare to discuss specific sales techniques you've used in the past. Be ready to share examples of how you've built relationships with dealers and achieved sales targets. Highlight your coaching experience and how you've supported teams to drive results.
✨Showcase Your Problem-Solving Abilities
Think of scenarios where you've faced challenges in sales or customer relationships. Be prepared to explain how you identified issues, analysed them, and implemented solutions. This will demonstrate your logical approach and results-oriented mindset.
✨Be Ready to Discuss Travel and Territory Management
Since this role involves significant travel, be prepared to talk about how you manage your time and territory effectively. Share your strategies for planning dealer visits and maintaining strong communication with your team and clients while on the road.