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- Tasks: Drive sales and build lasting relationships in the powertrain sector.
- Company: Join a leading engineering firm within the commercial vehicle industry.
- Benefits: Competitive salary, bonus potential, and travel opportunities.
- Why this job: Make an impact in a dynamic field-based role with real results.
- Qualifications: Degree in Engineering or Economics; sales experience preferred.
- Other info: Exciting career growth with a supportive team environment.
The predicted salary is between 45000 - 55000 £ per year.
Location: Coventry, UK (Field-Based, up to 50% travel)
Salary: Competitive + Bonus
This is the kind of role that suits someone who is energised by being in the field, building relationships that last, and having a clear line of sight between their effort and their results. You will be backed by the infrastructure and credibility of a major international group, working with technically excellent products.
The Company: Our client is a specialist engineering and technology business operating as part of one of the world's leading commercial vehicle manufacturers. They design and produce powertrain commercial vehicles, working with a range of niche and major vehicle manufacturers across the industry.
The Role: As Area Sales Manager, you will be the commercial engine across your territory, managing dealer relationships, working on new business in the independent aftermarket, and delivering against real revenue and margin targets.
What you will own:
- Taking full ownership of all sales opportunities and issues raised by dealers, with a consistent focus on incremental growth
- Coaching and supporting dealer aftermarket sales teams through structured visit plans, weekly business calls, and monthly meetings with dealer parts managers and salesforces
- Conducting regular planned visits to dealers, sub-dealers, workshops, and local OEMs in line with a structured territory calendar
- Delivering accurate, timely sales forecasts to management, identifying risks, opportunities, and variances from plan with root cause analysis and proposed corrective actions
- Contributing competitive and customer demand insights to inform future product planning decisions
- Achieving monthly, quarterly, and annual sales targets in both turnover and margin for your assigned area
- Presenting, negotiating, and formalising yearly contracts with customers and dealers
- Expanding sales penetration within the Independent Aftermarket (IAM), scouting new customers and developing new channels
- Providing dealers and customers with regular performance updates and managing incentive programmes to drive target achievement
- Analysing and sharing KPIs across sell-in, sell-out, stock management, performance by commodity and channel, and competitor benchmarks
- Co-developing and monitoring sales and marketing action plans with dealer partners, from assessing business potential through to defining customer prospecting strategies
Who we are looking for:
- Degree in Engineering, Economics, or equivalent
- Solid knowledge of powertrain products
- Familiarity with sales and negotiation techniques
- Previous experience in a similar field sales or area management role, with exposure to finance, credit risk control, and international business rules and procedures
- Strong coaching skills and proven ability to work effectively within a team
- Results-oriented mindset with a logical, structured approach to problem-solving
- Ability to build and maintain strong customer relationships, ensuring high levels of satisfaction
- Demonstrated leadership qualities and self-confidence
- Willingness to travel up to 50%
- Strong English language skills
Desirable:
- Proficiency in additional languages considered a strong advantage
- Experience working within OEM, dealer network, or Tier 1 commercial vehicle structures
- Familiarity with aftermarket parts distribution and stock management
Apply or send a CV to Imogen@waverecruitment.co.uk
Area Sales Manager Powertrain employer: Wave Recruitment
Contact Detail:
Wave Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager Powertrain
✨Tip Number 1
Get out there and network! Attend industry events, trade shows, or local meet-ups related to powertrain and commercial vehicles. Building relationships face-to-face can really set you apart from the competition.
✨Tip Number 2
Don’t just wait for opportunities to come to you. Be proactive! Reach out to potential employers directly through LinkedIn or their company websites. Show them you’re interested in their work and how you can contribute.
✨Tip Number 3
Prepare for interviews by researching the company and its products thoroughly. Understand their market position and be ready to discuss how your skills in sales and relationship management can help them achieve their goals.
✨Tip Number 4
Finally, apply through our website! We’ve got a range of roles that might suit you, and applying directly can sometimes give you an edge. Plus, we love seeing candidates who are keen to join us!
We think you need these skills to ace Area Sales Manager Powertrain
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your experience in sales, particularly in the powertrain or commercial vehicle sectors, and showcase any relevant achievements that demonstrate your ability to meet targets.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Use it to express your passion for building relationships and driving sales, and don’t forget to mention your familiarity with the independent aftermarket.
Showcase Your Coaching Skills: Since coaching dealer teams is a key part of the job, make sure to include examples of how you've successfully supported and developed others in previous roles. We love seeing leadership in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Wave Recruitment
✨Know Your Powertrain Products
Make sure you brush up on your knowledge of powertrain products before the interview. Understand the technical aspects and how they relate to the market. This will not only show your expertise but also demonstrate your genuine interest in the role.
✨Showcase Your Sales Success
Prepare specific examples of your past sales achievements, especially in field sales or area management roles. Be ready to discuss how you met or exceeded targets, and how you built strong relationships with dealers and customers. Numbers speak volumes!
✨Demonstrate Coaching Skills
Since coaching dealer teams is a key part of the role, think of instances where you've successfully coached or supported others. Share your approach to developing sales strategies and how you’ve helped teams achieve their goals.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to handle challenges. Think about potential issues you might face in the role and how you would address them. This shows you're proactive and ready for the field!