Senior Growth Product Manager

Senior Product Manager, Acquisition London, White City | 3 days onsite (Mon / Wed / Thu) | £80,000 – £90,000 + benefits A fast-growing D2C subscription brand is looking for a Senior Product Manager to own their acquisition product end-to-end. This is a hands-on execution role for a PM who is comfortable living in the data, running experiments, and shipping meaningful work at pace — not a high-level generalist leader. The role sits within a dedicated Growth Product group, leading a cross-functional squad of one designer and five engineers. You will own the full top-of-funnel experience — from content and CMS through to the sign-up wizard and checkout — and be accountable for driving measurable improvement in conversion rate, acquisition quality, and lifetime value. What you'll own The full top-of-funnel product surface — CMS/content, marketing channel integrations, sign-up wizard, checkout, plan offering, localisation, SEO and GEO A clear 6–12 month roadmap connecting customer needs to commercial business outcomes A culture of experimentation — running structured A/B tests, measuring post-launch impact, and feeding learnings into the next iteration Close partnership with Marketing, Data Science, and other Growth functions to deliver a coherent acquisition strategy Day-to-day squad delivery — writing tickets, QA, and release — not just strategy sign-off What we're looking for Proven ownership of acquisition, growth, or top-of-funnel product areas within a D2C, subscription, or consumer web product — this is non-negotiable Deep, hands-on experience running A/B tests and structured experimentation programmes Strong commercial acumen — you understand CAC, LTV, and how product performance connects to P