UI / Design Systems Lead — B2C Product | £85k | London (Hybrid)
We're working with a fast-growing, PE-backed telecoms brand that's just completed a global brand refresh and full redesign of its digital products. They're now looking for a UI-focused Design Systems Lead to protect and scale that new interface across multiple markets.
This isn't a UX strategy role. There's already a senior UX lead in place. What's needed is someone who can own the design system at an implementation level: driving adoption, consistency, and quality across local market teams who are building on top of it day to day.
What you'll do:
- Own the Figma-based design system: components, tokens, documentation, and governance
- Drive adoption and consistency across five+ local market design teams
- Run design QA and own the Figma-to-development handoff
- Act as the go-to authority on UI standards, influencing without direct reports
- Push back constructively where markets drift from the system, and know when local variation is legitimate
What you'll need:
- Strong B2C product design background (essential)
- Hands-on Design System experience: token/component architecture, versioning, contribution workflows
- Confidence managing stakeholders across multiple teams or markets, ideally without formal authority over them
- Strong Figma skills including variables/tokens and prototyping
- Experience partnering with engineering on handoff and QA
- WCAG 2.2 AA working knowledge
This is a senior individual contributor role. No direct reports, but real influence over how the product looks and works across every market. Open to Senior-level candidates who can operate at lead scope on implementation.
Package: £85k + bonus, hybrid (3 days office, London), strong benefits package.
Interested or know someone who fits? Get in touch.
Design Systems Lead employer: Wave Group
Wave Group is an exceptional employer located in the vibrant city of London, offering a dynamic work culture that fosters innovation and collaboration. Employees benefit from opportunities for professional growth in the rapidly evolving fintech sector, while also enjoying the unique advantage of working in an early-stage startup environment that encourages creativity and ownership of projects. With a focus on cutting-edge technology and a commitment to employee development, Wave Group is the ideal place for those seeking meaningful and rewarding careers in AI-driven solutions.
