Online Bookseller

Online Bookseller – Blackwells.co.uk

Permanent

Based in Piccadilly (Hybrid – 2 days in the office)

We are looking for an Online Bookseller to join our friendly and dynamic team here at Waterstones Head Office in Piccadilly, London working on the Blackwells.co.uk site. This is a diverse role that will require you to have expert book knowledge and know how to harness this within the business, as well as being confident with data and making commercially strong decisions. You will be able to tell a story from these data and be able to understand trends, whilst still maintaining a personal tone of voice and displaying a passion for books in our customer offer.

What you will be doing

• Managing the merchandised books on the site
• Ability to write impactful short copy
• Working with Booksellers across the chain to showcase their knowledge online
• Communicating with customers and customer service to ensure the highest service standards in the industry
• Identifying and championing books which make a difference, proactively identifying trends and future bestsellers
• Key to delivering the commercial targets for the business
• Understanding and exploiting the opportunities afforded by our online supply chain
• Developing and delivering email campaigns, both single and multi-channel
• Confident using Sales & Customer data to tell a story and understand trends
• Looking for and developing ‘joined up’ ways of working – shops, online, publishers, customers and external partners
• Working with Corporate Professional and Institutional sales, Rare and Mapping (to name but a few) on integrated approaches
• Managing the CMS for the site and working with front end development and design on change and developing best practice
• Working with CRM and acquisition in the construction and delivery of the online marketing plan
• Measuring effectiveness of promotions, reporting and optimising

What we need from you

• Outstanding book knowledge and an irrepressible enthusiasm for books
• Excellent written and spoken English
• Demonstrable short copy skills
• Innovative approaches to marketing and promotions
• Self-starter
• Well organised and able to prioritise effectively
• Good ‘eye’ for design and detail with the ability to brief
• Able to work with software engineers
• Numerate and confident with numbers and modelling
• Proficiency, and confidence in basic technical skills, Excel to a good level
• Bookselling, including face to face with customers, written marketing communication, solid knowledge of publishers and supply chain
• Photography and videography skills – happy to be both in front and behind the camera

Person Profile

• Able to effectively express themselves at a senior level, and communicate well within the team
• Supportive of colleagues
• To be able to work effectively on their own
• Work well with others in a virtual environment – often via email, Slack and Teams
• Sense of humour
• Excellent customer service
• Confident making videos and being in front of the camera

Why work for Waterstones

At Waterstones, everything we do is about our customers, and we work hard to provide them with the best possible shopping experience, one that will make them want to visit time and time again. We strive to consistently deliver fantastic customer service, whether recommending a book or a gift, keeping our shops beautifully stocked, helping out in our lovely Café W’s, or keeping the wheels turning efficiently behind the scenes. Working with us, you will get to use your expertise and enthusiasm to bring to our customers the irreplaceable pleasures of a good bookshop (including a virtual one).

In return, you will be working in a role that can make a real difference to Waterstones, work in a friendly and dynamic team and get to benefit from our excellent discount in shops and waterstones.com.

If you have the relevant essential experience and you are interested, we would love to hear from you.