Digital Marketing Executive

Hybrid working based in London Piccadilly (3 days in the office / 2 days at home). We are looking for a Digital Marketing Executive to join our friendly and dynamic team here at Blackwell’s in London. The Digital Marketing Executive’s role will be to help customers discover the best of Blackwell’s and the books they both knew and didn’t know they wanted. To harness the knowledge within the business to deliver exceptional customer service and make the site an outstanding example of integrated ecommerce, whilst still maintaining a personal tone of voice and displaying a passion for books.

A core member of the digital team reporting to the senior online bookseller. You will have outstanding book knowledge and a genuine passion for books as well as having experience with updating websites and social media and be tech savvy and confident working with systems.

What you will be doing:

• Managing the merchandised books on the website
• Ability to write impactful short copy
• Working with Booksellers across the chain to showcase their knowledge online
• Communicating with customers and customer service to ensure the highest service standards in the industry
• Identifying and championing books which make a difference, proactively identifying trends and future bestsellers
• Key to delivering the commercial targets for the business
• Developing and delivering email campaigns, both single and multi-channel
• Looking for and developing ‘joined up’ ways of working – shops, online, publishers, customers and external partners
• Managing ‘Back to University’ titles and custom bundles
• Managing a signed and limited-edition offer
• Working with Corporate Professional and Institutional sales, Rare and Mapping (to name but a few) on integrated approaches
• Managing the CMS for the site and working with front end development and design on change and developing best practice
• Working with CRM and acquisition in the construction and delivery of the online marketing plan
• Ensuring brand guidelines are adhered to
• Measuring effectiveness of promotions, reporting and optimising

What we need from you:

• Outstanding book knowledge and an irrepressible enthusiasm for books
• Excellent written and spoken English
• Experience working with social media
• Innovative approaches to marketing and promotions
• Well organised and able to prioritise effectively
• Good ‘eye’ for design and detail with the ability to brief
• Able to work with software engineers
• Numerate and confident with numbers and modelling
• Proficiency, and confidence in basic technical skills, Excel to a good level
• Bookselling, including face to face with customers, written marketing communication, solid knowledge of publishers and supply chain
• Photography and videography skills – happy to be both in front and behind the camera

Person Profile:

• Able to effectively express themselves at a senior level, and communicate within the team
• Supportive of colleagues
• To be able to work effectively on their own
• Work well with others in a virtual environment – often via email, Slack and Teams
• Sense of humour

Why work for Blackwell’s:

Blackwell’s is the largest academic and specialist bookseller in the UK, we are passionate about every type of book though, from thriving children’s sections, rare books through to popular science and non-fiction. Joining Blackwell’s means being part of a success story that began in Oxford in January 1879 - we still trade from the same Broad Street shop over 147 years later. Today we are part of the Waterstones group. Trading across eight shops in the UK and at Blackwells.co.uk, we continue to thrive and inspire every generation of reader.

If you have the relevant essential experience and you are interested to work with us, we would love to hear from you.

Blackwell’s is committed to encouraging equity, diversity and inclusion in the workplace, and is dedicated toward eliminating unlawful discrimination. Our aim is to be truly representative of all sections of society and our customers, and for each employee to feel fully respected and to be able to give their best.

Diversity Statement:

At Blackwell’s, we are committed to creating a workplace that is fair and inclusive to people from all backgrounds, perspectives and experiences, and we strive to promote an inclusive work culture. We are working hard to ensure our recruitment processes are free from bias, and our aim is to be truly representative of all sections of society and our customers, and for each employee to feel fully respected and able to give their best.

Reasonable Adjustments:

We understand that some disabled applicants may, due to the nature of their disability, find some parts of the recruitment process challenging. If you need any reasonable adjustments during any part of the interview process, please make these known either to your interviewer or the person you liaise with when setting up your interview.