At a Glance
- Tasks: Lead and optimise our global web presence, enhancing user experience and driving organic growth.
- Company: Join Sokin, a next-gen B2B financial services provider transforming global payments.
- Benefits: Flexible working culture, inclusive environment, and opportunities for professional growth.
- Other info: Be part of a rapidly expanding team with a mission to simplify global business.
- Why this job: Make a real impact on how businesses thrive globally through innovative web strategies.
- Qualifications: 6 years in website management and SEO, with strong analytical and project management skills.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency.
Our mission is simple: we’re simplifying global business — so businesses thrive wherever they choose to grow. We deliver services across:
Global payments and receivables
Foreign Exchange (FX)
Treasury management
Finance reconciliations
We are rapidly expanding, with established presence in EMEA, APAC, and North America.
Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.
Our clients span industries from sports and entertainment to logistics and travel, and our community is growing fast. As we continue to scale, we’re building a team of exceptional people who share our ambition to transform the future of global payments
About the Role:
Sokin is looking for a strategic, hands‑on Head of Web and Search Experience to own and optimize our global web presence. You will be responsible for managing and improving our websites across markets – building high‑performing landing pages, driving organic growth through SEO and ensuring every digital touchpoint is fast, functional and conversion‑focused.
This role will collaborate closely with the wider marketing function including product marketing, design, content, demand generation and regional teams to deliver localized, data‑driven experiences that align with business goals and support growth campaigns. The ideal candidate has 4‑6 years of experience in website management, deep knowledge of SEO and analytics tools and a proven ability to translate insights into measurable performance improvements.
Key Responsibilities
Website Management & Development
- Develop and own the website roadmap, aligning with marketing, sales and business goals.
- Manage end‑to‑end website operations, including content updates, landing page creation and new feature rollouts.
- Work within CMS platforms (WordPress, Webflow) to build, update and optimize site content at speed.
- Oversee hosting, domain and technical integrations; troubleshoot issues such as broken links, errors, and downtime.
- Collaborate with designers, developers and external agencies to execute redesigns, improvements and new projects.
Performance, Analytics & Optimization
- Set up and maintain analytics tools (Google Analytics, GA4, Tag Manager, Search Console, Microsoft Clarity, Crazy Egg, Hotjar, Heap).
- Track KPIs: traffic, rankings, conversions, bounce rates and page performance.
- Run heatmaps, A/B testing and CRO experiments to enhance user experience (UX) and conversion rates.
- Provide regular performance reports with actionable insights to marketing, product and leadership teams.
- Continuously test, measure and refine strategies to drive lead generation and revenue.
Regionalization & Localization
- Manage the build of regionalized websites across multiple countries and markets, ensuring localized content, SEO alignment and compliance with local regulations.
- Partner with regional marketing teams to adapt messaging, optimize for local search engines and ensure cultural relevance.
- Implement scalable processes for website localization to support global expansion.
SEO Strategy & Execution
- Develop and implement on‑page, off‑page and technical SEO strategies to increase organic visibility.
- Conduct keyword research, competitor analysis and site audits to identify growth opportunities.
- Optimize metadata, headers, structured data, site speed, internal linking and content for ranking improvements.
- Build and manage backlink acquisition strategies using SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog).
- Stay ahead of Google algorithm updates, LLM’s and industry best practices.
Security & Compliance
- Implement and monitor website security protocols, firewalls and audits.
- Ensure compliance with GDPR and other data protection regulations.
- Respond to and resolve security incidents in a timely manner.
Requirements
- Bachelor’s degree in Marketing, Digital Media, Computer Science or a related field.
- 6 years of proven experience managing websites and SEO in a B2B environment.
- Proficiency with CMS platforms and other related tools (WordPress, Webflow, Calendly, Zapier, Typeform)
- Knowledge of SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz) and analytics platforms (Google Analytics, GA4, Google Tag Manager, Search Console).
- Familiarity with HTML, CSS, and JavaScript basics (enough to make small technical edits).
- Strong understanding of CRO, UX best practices and multi‑market website management.
- Excellent project management, stakeholder management and communication skills.
- Analytical mindset with the ability to translate data into actionable growth strategies.
Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in.
Sokin is an equal opportunities employer and committed to maintaining an inclusive work environment. As a growing global startup with bases across multiple countries, we were established on and continue to promote an agile, flexible working culture. Please reach out to discuss any accommodations you may require during the recruitment process.
Head of Web and Search Experience employer: Watershed Ventures
Watershed Ventures is an exceptional employer, offering a vibrant work culture that prioritises diversity and innovation. As a Law Firm Success Strategist, you will benefit from ample opportunities for professional growth while working closely with prestigious AmLaw 100 and Magic Circle law firms. The company fosters strong stakeholder relationships and values proactive support, making it a rewarding place to advance your career in customer success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Web and Search Experience
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
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Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
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We think you need these skills to ace Head of Web and Search Experience
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Watershed Ventures.
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How to prepare for a job interview at Watershed Ventures
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Watershed Ventures.
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✨Show Your Passion for Finance
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✨Network with Industry Professionals
Before your interview, reach out to current or former Watershed Ventures employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
