At a Glance
- Tasks: Analyse digital marketing data to drive business growth and optimise performance.
- Company: Join Watershed, a leading biocomputing platform transforming the future of biology.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional development.
- Other info: Collaborative team culture focused on empowering scientists and driving innovation.
- Why this job: Make a real impact in a fast-growing industry with cutting-edge technology.
- Qualifications: Bachelor’s degree and 3+ years in digital marketing analytics required.
The predicted salary is between 40000 - 50000 £ per year.
About Watershed
Our vision is to become the leading biocomputing platform.
The future of biology is in big data analysis, and we are on a mission to accelerate digital drug discovery with the Watershed Bio platform.
Watershed enables scientists to conduct all essential analysis — from lab data to plot — with a single software platform.
We have attracted some of the best bioinformatics, engineering, and commercial talent, and we are growing!
Join a team that’s intellectually curious with a bias for action.
Headquartered in Cambridge, Massachusetts, we are a team of people committed to empowering scientists to change lives — aiming to bring transformational change to a $40 billion industry.
About the Role
Watershed Bio is hiring a Performance Marketing Analyst to integrate and own reporting for all digital marketing activity for our growth stage biocomputing platform.
You will assess & combine data from Watershed’s digital channels (including: website visitor behavior, gated content downloads, and PPC advertising metrics).
You will understand how this data translates to our sales pipeline, analyze how we can optimize marketing spend to drive business growth, and advise & empower leadership to make data-driven decisions.
The right person will have a strong background in building reports and analyzing digital marketing activity across many fields.
You should be a stickler for accountability and accuracy — and pride yourself on delivering actionable insights.
Responsibilities
- Own marketing and sales reporting for leadership and our commercial team. Draw on data from Salesforce, Webflow, Google Ads, Google Analytics, and other sources.
- Serve as subject matter expert for all online marketing data sources. Be the backstop for accuracy and guarantee the validity of reports and metrics presented to leadership.
- Analyze cost-per-click, cost-per-lead, and click-through-rates and advise on how to optimize marketing performance.
- Collaborate cross-functionally to identify and deliver the best paid media opportunities to drive business growth.
- Required Qualifications
- Bachelor’s Degree, preferably in Marketing, Business, Economics, or Data Science
- 3+ years of experience creating, delivering, and interpreting commercial reports drawing from Salesforce, Google Ad Words, Google Analytics, Webflow, and other digital marketing data sources.
- Strong analytical and problem-solving skills with a demonstrated track record identifying and resolving inconsistencies in commercial data to drive B2B growth.
- A perfectionist approach and ownership mentality toward analysis and reporting metrics. You take the ramifications of data-guided decision-making seriously.
- Experience presenting reports to leadership in a team setting from a marketing, finance, or consulting perspective.
Performance Marketing Analyst in Cambridge employer: Watershed Informatics
Watershed is an exceptional employer, offering a dynamic work environment in the heart of Cambridge, Massachusetts, where innovation meets purpose. As a Performance Marketing Analyst, you will be part of a passionate team dedicated to transforming the biocomputing landscape, with ample opportunities for professional growth and development. Our culture fosters intellectual curiosity and collaboration, ensuring that your contributions directly impact our mission to empower scientists and drive meaningful change in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Analyst in Cambridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Watershed Informatics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Watershed Informatics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Watershed Informatics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Watershed Informatics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Analyst in Cambridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Watershed Informatics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Watershed Informatics:Show us that you’ve done your homework! In your application, briefly mention what you admire about Watershed Informatics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Watershed Informatics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Watershed Informatics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Watershed Informatics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
