Marketing Manager in Newquay

We’re here to share the joy of Watergate Bay for everyone, now and for the future. That means doing everything we can to make sure our team, guests and planet stay happy through the moments we create and the impact we have. Through proper hospitality, active relaxation and thoughtful experiences, we create the time and space for guests and teams to feel their best. Everything we do is rooted in warmth, confidence and care — with sustainability and community firmly at our heart.

When insight and creativity are rooted in intent, understanding becomes feeling and strategy becomes story. Defined by endless beach days, exceptional food, and shared moments, we believe in strategies that inspire, support growth, and encourage loyalty through bespoke content, guest communications, and compelling digital strategies.

Based at our Central Office location The Hangar (St Mawgan, near Newquay) and reporting to our Sales and Marketing Director, you’ll plan and execute our annual marketing and PR strategy for Watergate Bay Hotel and its collection of sub-brands (including The Beach Hut and Zacry’s), and our year-round events calendar alongside our Marketing team. You’ll be instrumental in connecting with, and inspiring, our guests, promoting Watergate Bay Hotel’s destination, branding, and tone of voice, through competitive marketing strategies, and joining our team at an exciting time as we embark upon, and set into motion, our brand rearticulation. This role is offered on a full-time basis, working Monday to Friday, with predominantly office-based working hours.

What you’ll be responsible for:

• Developing our annual content calendar and distribution plan to deliver engaging brand storytelling.
• Creating hero content with the copywriting team, including newsletters.
• Monitoring, analysing and reporting on marketing performance and KPIs.
• Managing social, PPC and advertising activity with internal teams and external agencies.
• Delivering sales-led campaigns to meet budgeted room, restaurant and sports revenues.
• Managing end-to-end content production across social and web, including creative briefs, shoots and media libraries.
• Growing and managing the email marketing database and newsletter programme.
• Partnering with PR agencies to deliver campaigns and build relationships with journalists, creators and influencers.
• Working cross-functionally to optimise websites, SEO, social communities and overall user experience.
• Collaborating with local partners to promote events and community activity.

You’ll also:

• Work with our Head of Sustainability and Engagement to weave in sustainability initiatives and supplier stories to our content.
• Plan and execute reactive campaigns for seasonal offers, last minute activity and non-resident guests.
• Liaise with event organisers and sponsors as required to deliver marketing and PR activity associated with the events, where necessary.
• Be a strong advocate for the brand externally and internally, building and maintaining a positive brand reputation.
• Adhere to company GDPR rules and procedures at all times.
• Be willing to work outside usual hours (including weekends) to assist with events.

What you’ll be sharing with us:

• At least 4 years’ experience within a Hospitality Marketing Manager role (or equivalent), managing a marketing budget and strategy.
• Relevant marketing qualifications and marketing and sales experience to a high level.
• Excellent written and communication skills, with a high attention to detail.
• Experience of email marketing software experience (ideally Revinate and Mailchimp).
• Familiarity with Google and webmaster tools, social media platforms, and scheduling or monitoring tools, with Sprout Social considered a bonus.
• An understanding of the distribution network and channels available for our content.
• Experience of PR campaigns and media monitoring.
• Proficiency in PMS software such as ResortSuite, Agilysys and ResDiary (desirable).
• Familiarity with project management software such as Trello (desirable).

Why us?

Watergate Bay is a place for connection, for freedom, for everyone. Join the team and you’ll be working on the shoreline of the Atlantic, where the ocean and its draw is a daily inspiration. You’ll be a pivotal part of a values-led business that cares deeply about its people, its place and its future, playing a key role in shaping a brand that’s breaking new ground in the British holiday destination landscape. Our commitment to our staff is reflected in our exceptional working environment – one that promotes work-life balance, professional development, and a positive culture where everyone is heard and supported, always.

What we can offer in return:

• A relaxed, professional place to work.
• A welcoming team of likeminds, eager to support and encourage each other.
• Excellent career prospects in an ever-expanding organisation.
• Special rates for you and your friends and family to stay at our group of Hotels.
• Discounts on treatments in Swim Club.
• Discounts for you and your friends and family at our restaurants: Zacry’s on The Sea Wall, The Beach Hut, Living Space.
• Discount at Cubs coffeeshops and other partner businesses.
• Free surf lessons, surfboards and wetsuits hire from Wavehunters.
• Team social events throughout the year.
• Team assistance scheme – a dedicated helpline for support & advice on topics from mental health through to managing your finances.
• Salary Sacrifice Pension Scheme.
• Medical Cash Plan.
• Cycle to work scheme.

Working at Watergate Bay Hotel isn’t just a job — it’s a chance to help create something that really matters. Now and for generations to come.