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- Tasks: Lead exciting marketing campaigns to engage and retain supporters for a global cause.
- Company: Join WaterAid, a mission-driven organisation dedicated to providing clean water and sanitation worldwide.
- Benefits: Enjoy 36 days of holiday, flexible working, and generous parental leave options.
- Other info: Be part of a diverse team committed to equity and inclusion.
- Why this job: Make a real difference while developing your marketing skills in a supportive environment.
- Qualifications: Experience in direct marketing and project management is essential.
The predicted salary is between 41325 - 41325 £ per year.
Contract type: Permanent | Full Time
Location: London, UK
UK hybrid working – a minimum of 40% of working time is spent face‑to‑face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.
Salary: £41,325 per year with excellent benefits. We offer competitive, market‑aligned starting salaries. While most roles are offered at the advertised starting salary, we may adjust this in exceptional cases depending on a candidate’s experience, skills, and potential.
About WaterAid: We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.
About the team: Our Supporter Marketing team is a dynamic group of creative and data‑driven marketers responsible for a broad spectrum of activity—from brand and digital marketing to retention and engagement stewardship. The Retention & Engagement side focuses on cultivating long‑term relationships with over 700,000 existing supporters, managing a substantial £34 million income stream.
About the role: As our Senior Marketing Officer, you will play a vital role working across our full portfolio of activity to build brand love and loyalty. You will provide expert project management to ensure high‑quality delivery, moving flexibly between stewardship initiatives and income‑driving campaigns.
In this role, you will:
- End‑to‑End Campaign Delivery: Directly oversee the management and delivery of key appeals and stewardship communications, including Direct Mail, email marketing, and telemarketing.
- Operational Excellence: Work closely with Supporter Operations and Performance teams to ensure accurate campaign coding, data processes, and effective fulfilment.
- Performance Monitoring & Evaluation: Set up effective results monitoring to ensure data is utilised to maximise income and engagement.
- Innovation & Support: Adopt an innovative 'test to learn' methodology and provide proactive project support across both stewardship and income portfolios to meet evolving team priorities.
- Champion WaterAid’s commitment to equity, inclusion, and safeguarding.
Requirements:
- Direct Marketing Expertise: A successful track record in planning and executing multi‑channel supporter campaigns (specifically Direct Mail, Email, and Telemarketing).
- Project & Agency Management: Strong organisational skills with experience in managing complex projects and coordinating creative and print/fulfilment partners.
- Data‑Driven Mindset: Experience in monitoring and evaluating campaign performance against KPIs to provide actionable recommendations.
- Collaborative & Flexible Approach: Exceptional ability to collaborate and move flexibly between different portfolios and team structures.
- Supporter‑First Mindset: A good understanding of marketing principles and the importance of planning supporter journeys to foster loyalty.
Benefits:
- 36 days’ holiday (including 8 Bank Holidays)
- Option to buy an extra 5 days annual leave
- Employer pension contribution up to 10%
- Flexible and hybrid working arrangements
- Season ticket loan
- Free annual eye tests
- ‘Give as you Earn’ charitable giving scheme
- Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
- Sabbaticals
- One paid volunteer day each year
Equal Opportunities: We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.
Safeguarding: We are committed to protecting everyone we come into contact with. We have a zero‑tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counter‑terrorism, safeguarding and criminal records checks).
Applications close 12:00 PM UK time on Thursday, 21 May 2026. The role may close earlier if a suitable candidate is found.
Senior Marketing Officer - Retention & Engagement employer: WaterAid
Contact Detail:
WaterAid Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Officer - Retention & Engagement
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Make sure you can articulate how your skills align with their mission, especially around retention and engagement strategies.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience in direct marketing and project management clearly and confidently. This will help you stand out during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Marketing Officer - Retention & Engagement
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in direct marketing and project management. We want to see how your skills align with our mission at WaterAid!
Showcase Your Data Skills: Since we’re all about that data-driven mindset, don’t forget to mention any experience you have with monitoring campaign performance. Share specific examples of how you've used data to drive results.
Be Creative and Innovative: We love a good 'test to learn' approach! If you’ve got any innovative ideas or past experiences where you’ve tried something new in your campaigns, make sure to include those in your application.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting role with our Supporter Marketing team!
How to prepare for a job interview at WaterAid
✨Know Your Campaigns
Familiarise yourself with successful multi-channel supporter campaigns, especially in Direct Mail, Email, and Telemarketing. Be ready to discuss specific examples of how you've planned and executed similar campaigns, as this will show your direct marketing expertise.
✨Showcase Your Project Management Skills
Prepare to talk about your experience managing complex projects and coordinating with creative and fulfilment partners. Highlight any tools or methodologies you use to ensure operational excellence, as this aligns with the role's requirements.
✨Data-Driven Mindset
Be prepared to discuss how you've monitored and evaluated campaign performance against KPIs in the past. Bring examples of actionable recommendations you've made based on data insights, demonstrating your ability to maximise income and engagement.
✨Emphasise Collaboration and Flexibility
Illustrate your collaborative approach by sharing experiences where you've worked across different teams or portfolios. Highlight your adaptability and how you can move flexibly between various projects, which is crucial for the dynamic environment at WaterAid.