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- Tasks: Lead exciting marketing campaigns to engage and retain supporters for a vital cause.
- Company: Join WaterAid, a global leader in providing clean water and sanitation.
- Benefits: Enjoy 36 days of holiday, flexible working, and a supportive team environment.
- Other info: Be part of a diverse team committed to equity and inclusion.
- Why this job: Make a real impact while developing your marketing skills in a meaningful role.
- Qualifications: Experience in direct marketing and project management is essential.
The predicted salary is between 41325 - 41325 £ per year.
Contract type: Permanent | Full Time
Location: London, UK
UK hybrid working – a minimum of 40% of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.
Salary: £41,325 per year with excellent benefits. We offer competitive, market-aligned starting salaries. While most roles are offered at the advertised starting salary, we may adjust this in exceptional cases depending on a candidate’s experience, skills, and potential.
Change starts with water. Change starts with you. Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us, and your energy will help unlock people’s potential and create a fairer future.
About WaterAid: We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.
About the team: Our Supporter Marketing team is a dynamic group of creative and data-driven marketers responsible for a broad spectrum of activity—from brand and digital marketing to retention and engagement stewardship. The Retention & Engagement side focuses on cultivating long-term relationships with over 700,000 existing supporters, managing a substantial £34 million income stream.
About the role: As our Senior Marketing Officer, you will play a vital role working across our full portfolio of activity to build brand love and loyalty. You will provide expert project management to ensure high-quality delivery, moving flexibly between stewardship initiatives and income-driving campaigns.
In this role, you will:
- End-to-End Campaign Delivery: Directly oversee the management and delivery of key appeals and stewardship communications, including Direct Mail, email marketing, and telemarketing.
- Operational Excellence: Work closely with Supporter Operations and Performance teams to ensure accurate campaign coding, data processes, and effective fulfilment.
- Performance Monitoring & Evaluation: Set up effective results monitoring to ensure data is utilised to maximise income and engagement.
- Innovation & Support: Adopt an innovative 'test to learn' methodology and provide proactive project support across both stewardship and income portfolios to meet evolving team priorities.
- Champion WaterAid’s commitment to equity, inclusion, and safeguarding.
Requirements: To be successful, you will need:
- Direct Marketing Expertise: A successful track record in planning and executing multi-channel supporter campaigns (specifically Direct Mail, Email, and Telemarketing).
- Project & Agency Management: Strong organisational skills with experience in managing complex projects and coordinating creative and print/fulfilment partners.
- Data-Driven Mindset: Experience in monitoring and evaluating campaign performance against KPIs to provide actionable recommendations.
- Collaborative & Flexible Approach: Exceptional ability to collaborate and move flexibly between different portfolios and team structures.
- Supporter-First Mindset: A good understanding of marketing principles and the importance of planning supporter journeys to foster loyalty.
Closing date: Applications close at 12:00 PM UK time on Thursday, 21 May 2026. Interviews may be scheduled on a rolling basis, and the role may close earlier if a suitable candidate is found.
How to apply: Click Apply to complete the pre-screening questions and upload your CV and cover letter.
Pre-employment screening: To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.
Benefits: 36 days’ holiday (including 8 Bank Holidays), option to buy an extra 5 days’ annual leave, employer pension contribution up to 10%, flexible and hybrid working arrangements, season ticket loan, free annual eye tests, ‘Give as you Earn’ charitable giving scheme, enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity), sabbaticals, one paid volunteer day each year.
Our Global Commitment: Our People Promise. We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.
Equal Opportunities: We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status.
Safeguarding: We are committed to protecting everyone we come into contact with. We have a zero-tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation.
Together, we’ll change the world through water. Join us and be part of the change!
Senior Marketing Officer - Retention & Engagement in London employer: WaterAid
Contact Detail:
WaterAid Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Officer - Retention & Engagement in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching WaterAid and its mission. Show us that you’re not just another candidate, but someone who genuinely cares about making a difference in the world of clean water and sanitation.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in direct marketing and project management can help us engage and retain supporters. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and remind us why you’re the perfect fit for the Senior Marketing Officer role.
We think you need these skills to ace Senior Marketing Officer - Retention & Engagement in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Officer role. Highlight your direct marketing expertise and any relevant project management experience. We want to see how your skills align with our mission at WaterAid!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for retention and engagement, and explain why you’re excited about working with us. Don’t forget to mention how you can contribute to building brand love and loyalty.
Showcase Your Data-Driven Mindset: We love a data-driven approach! In your application, include examples of how you've monitored and evaluated campaign performance in the past. This will show us that you understand the importance of using data to drive results.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, it helps us keep track of all the amazing candidates like you who are eager to join our team.
How to prepare for a job interview at WaterAid
✨Know Your Campaigns
Before the interview, dive deep into WaterAid's recent campaigns and retention strategies. Be ready to discuss how your direct marketing expertise can enhance their efforts in engaging supporters and driving income.
✨Showcase Your Data Skills
Prepare examples of how you've monitored and evaluated campaign performance in the past. Highlight specific KPIs you’ve worked with and how your data-driven mindset led to actionable recommendations that improved results.
✨Emphasise Collaboration
WaterAid values a collaborative approach, so come equipped with stories that showcase your ability to work flexibly across teams. Discuss how you've successfully managed complex projects while coordinating with various partners.
✨Align with Their Values
Familiarise yourself with WaterAid’s core values: Respect, Accountability, Courage, Collaboration, Integrity, and Innovation. Be prepared to share how your personal values align with theirs and how you can contribute to their mission of providing clean water and sanitation.