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- Tasks: Create impactful marketing campaigns to promote legacy giving and engage supporters.
- Company: Join WaterAid, a global leader in providing clean water and sanitation.
- Benefits: Enjoy 36 days of holiday, competitive salary, and hybrid working options.
- Why this job: Make a real difference in people's lives while developing your marketing skills.
- Qualifications: Experience in direct marketing and supporter engagement is essential.
- Other info: Be part of a passionate team driving sustainable change for future generations.
The predicted salary is between 41325 - 41325 £ per year.
Contract type: Permanent, Full Time, 35 hours per week
Location: London, UK (hybrid) – a minimum of 40% face‑to‑face time. (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.
Salary: £41,325 per annum with excellent benefits
We offer competitive, market-aligned starting salaries. While most roles are offered at the advertised starting salary, we may adjust this in exceptional cases depending on a candidate’s experience, skills, and potential.
Change starts with water. Change starts with you. Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us as the Legacy & In Memory Senior Marketing Officer, and your energy will help unlock people’s potential and create a fairer future.
About WaterAid: We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.
About the team: The Legacy & In Memory (LIM) Marketing Team is responsible for increasing awareness and consideration for gifts in wills and/or an in memory gift. The team develop and deliver cross‑funnel and multi‑channel legacy consideration campaigns, supporter journeys and engage staff in the cross promotion of gifts in wills and in memory giving. Our legacy income is growing, and the activities the LIM Marketing Team delivers is leading to long‑term income growth to ensure that future generations around the world can change their lives with clean water.
About the role: As our Legacy & In Memory Senior Marketing Officer you will deliver a range of compelling communications to increase consideration for legacy giving and implement personalised stewardship journeys for our legacy and in memory supporters, as well as delivering engaging thank you events, and work closely with the Legacy & In Memory Marketing Manager to drive sustainable change.
In this role, you will:
- Plan, manage and execute print, email and digital campaigns across the marketing funnel to raise consideration for legacy giving
- Deliver exceptional stewardship, through personal communication journeys, for our Legacy and In Memory supporters
- Manage a legacy and high‑value supporter event programme
- Operate a rigorous test‑to‑learn methodology, regularly monitoring, evaluating and analysing campaigns
- Champion WaterAid’s commitment to equity, inclusion and safeguarding.
To be successful, you will need:
- Proven experience in a direct marketing or supporter engagement role
- Proven experience in delivering and/or supporting on events
- Experience of developing and implementing supporter journeys across multiple channels
- A working style that reflects WaterAid’s values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation.
Although not essential, we’d prefer you to have:
- A recognised direct marketing qualification
- Experience of legacy or in memory fundraising
- Experience of working in the voluntary/ fundraising sector
Benefits: 36 days’ holiday (including 8
Legacy & In Memory Senior Marketing Officer in London employer: WaterAid
Contact Detail:
WaterAid Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Legacy & In Memory Senior Marketing Officer in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at WaterAid. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Prepare for interviews by researching WaterAid’s mission and values. Show us how your experience aligns with our goals, especially in legacy giving and supporter engagement. We love candidates who are passionate about making a difference!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop us a thank-you email expressing your enthusiasm for the role. It keeps you on our radar and shows your genuine interest.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at WaterAid!
We think you need these skills to ace Legacy & In Memory Senior Marketing Officer in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Legacy & In Memory Senior Marketing Officer role. Highlight your relevant experience in direct marketing and supporter engagement, and show us how your skills align with our mission at WaterAid.
Show Your Passion: We want to see your enthusiasm for our cause! In your application, share why you’re passionate about legacy giving and how you can contribute to making a difference in people's lives through clean water and sanitation.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon. We appreciate well-structured applications that make it easy for us to see your qualifications and fit for the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the position. Plus, it’s super easy to do!
How to prepare for a job interview at WaterAid
✨Know Your Stuff
Before the interview, dive deep into WaterAid's mission and values. Understand their focus on clean water and sanitation, and think about how your experience aligns with their goals. This will help you demonstrate genuine interest and show that you're a great fit for the Legacy & In Memory Senior Marketing Officer role.
✨Showcase Your Campaign Skills
Be ready to discuss specific campaigns you've worked on in the past. Highlight your experience in direct marketing and supporter engagement, especially any multi-channel campaigns. Use examples that illustrate your ability to manage projects and deliver results, as this is key for the role.
✨Engage with Their Values
WaterAid values Respect, Accountability, Courage, Collaboration, Integrity, and Innovation. Think of examples from your past work that reflect these values. Be prepared to explain how you embody these principles in your professional life, as cultural fit is just as important as skills.
✨Prepare Questions
Interviews are a two-way street! Prepare thoughtful questions about the Legacy & In Memory team and their future campaigns. This shows your enthusiasm for the role and helps you gauge if WaterAid is the right place for you. Plus, it gives you a chance to engage with the interviewers on a deeper level.