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- Tasks: Create impactful marketing campaigns to promote legacy giving and engage supporters.
- Company: Join WaterAid, a global leader in providing clean water and sanitation.
- Benefits: Enjoy 36 days of holiday, flexible working, and generous pension contributions.
- Why this job: Make a real difference in the world while developing your marketing skills.
- Qualifications: Experience in direct marketing and supporter engagement is essential.
- Other info: Be part of a diverse team committed to equity and inclusion.
The predicted salary is between 41325 - 41325 £ per year.
Contract type: Permanent, Full Time, 35 hours per week
Location: London, UK (hybrid) – a minimum of 40% face‑to‑face time. 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.
Salary: £41,325 per annum with excellent benefits.
Change starts with water. Change starts with you. Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere.
About WaterAid: We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.
About the team: The Legacy & In Memory (LIM) Marketing Team is responsible for increasing awareness and consideration for gifts in wills and/or an in memory gift. The team develop and deliver cross‑funnel and multi‑channel legacy consideration campaigns, supporter journeys and engage staff in the cross promotion of gifts in wills and in memory giving. Our legacy income is growing, and the activities the LIM Marketing Team delivers is leading to long‑term income growth to ensure that future generations around the world can change their lives with clean water.
About the role: As our Legacy & In Memory Senior Marketing Officer you will deliver a range of compelling communications to increase consideration for legacy giving and implement personalised stewardship journeys for our legacy and in memory supporters, as well as delivering engaging thank you events, and work closely with the Legacy & In Memory Marketing Manager to drive sustainable change.
In this role, you will:
- Plan, manage and execute print, email and digital campaigns across the marketing funnel to raise consideration for legacy giving
- Deliver exceptional stewardship, through personal communication journeys, for our Legacy and In Memory supporters
- Manage a legacy and high‑value supporter event programme
- Operate a rigorous test‑to‑learn methodology, regularly monitoring, evaluating and analysing campaigns
- Champion WaterAid’s commitment to equity, inclusion and safeguarding.
To be successful, you will need:
- Proven experience in a direct marketing or supporter engagement role
- Proven experience in delivering and/or supporting on events
- Experience of developing and implementing supporter journeys across multiple channels
- A working style that reflects WaterAid’s values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation.
Although not essential, we’d prefer you to have:
- A recognised direct marketing qualification
- Experience of legacy or in memory fundraising
- Experience of working in the voluntary/ fundraising sector
Benefits:
- 36 days’ holiday (including 8 Bank Holidays)
- Option to buy an extra 5 days’ annual leave
- Employer pension contribution up to 10%
- Flexible and hybrid working arrangements
- Season ticket loan
- Free annual eye tests
- ‘Give as you Earn’ charitable giving scheme
- Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
- Sabbaticals
- One paid volunteer day each year
As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well‑deserved break. These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro‑rated, depending on your circumstances.
Equal Opportunities: We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.
Safeguarding: We are committed to protecting everyone we come into contact with. We have a zero‑tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counter‑terrorism, safeguarding and criminal records checks).
Legacy & In Memory Senior Marketing Officer employer: WaterAid
Contact Detail:
WaterAid Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Legacy & In Memory Senior Marketing Officer
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at WaterAid. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching WaterAid's mission and values. Show us how your experience aligns with our goals, especially in legacy giving and supporter engagement. We love candidates who are passionate about making a difference!
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of your past successes in marketing and events. We want to hear how you've made an impact and how you can do the same for us.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows us you're genuinely interested in the role. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Legacy & In Memory Senior Marketing Officer
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Legacy & In Memory Senior Marketing Officer role. Highlight your relevant experience in direct marketing and supporter engagement, and show how your values align with WaterAid's mission.
Showcase Your Campaign Skills: We want to see your creativity! Include examples of successful campaigns you've managed or contributed to. Talk about the strategies you used and the results achieved, especially if they relate to legacy giving or fundraising.
Be Personable: In your application, let your personality shine through. We value collaboration and integrity, so share stories that demonstrate your teamwork skills and commitment to making a positive impact in the community.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity to make a difference with WaterAid.
How to prepare for a job interview at WaterAid
✨Know Your Stuff
Before the interview, dive deep into WaterAid's mission and values. Understand their approach to legacy giving and how it impacts communities. This will not only show your genuine interest but also help you align your answers with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your experience in direct marketing and supporter engagement. Highlight any successful campaigns you've managed or events you've organised, especially those related to fundraising or community engagement.
✨Emphasise Collaboration
WaterAid values teamwork, so be ready to discuss how you've worked collaboratively in previous roles. Share stories that illustrate your ability to work with diverse teams and stakeholders, and how you’ve contributed to a positive team environment.
✨Ask Thoughtful Questions
At the end of the interview, have a few insightful questions prepared. Ask about the future direction of the Legacy & In Memory Marketing Team or how they measure the success of their campaigns. This shows your enthusiasm and strategic thinking.