At a Glance
- Tasks: Design and run impactful sales enablement programmes for a cutting-edge cybersecurity company.
- Company: Join watchTowr, a fast-growing leader in preemptive exposure management.
- Benefits: Competitive pay, meaningful role, top-notch tools, and endless growth opportunities.
- Other info: Work with industry experts in a dynamic, inclusive environment.
- Why this job: Be a key player in protecting major enterprises from real-world cyber threats.
- Qualifications: Experience in sales enablement or training within B2B SaaS and cybersecurity.
The predicted salary is between 63000 - 77000 £ per year.
watchTowr is the Preemptive Exposure Management capability trusted by Fortune 500 companies and critical infrastructure providers. By combining proactive threat intelligence, real attacker telemetry, and automated red teaming, watchTowr continuously identifies and validates real exposure - so security teams can outrun real-world threats. We are a global team of operators, researchers, and engineers who have spent years thinking like attackers - and we are now building the technology to stop them. Our work is recognised across the industry, with original vulnerability research from watchTowr Labs and innovations like Instinct and Attacker Eye shaping the future of cybersecurity. Backed by $29M in funding, recognised by Gartner, and scaling fast across the globe, we are in a high-growth phase of our journey.
We are looking for a commercially-minded and highly motivated Sales Enablement Manager with proven experience designing and delivering high-impact sales enablement programmes within high-growth cybersecurity or B2B SaaS organisations. This role is responsible for owning and evolving watchTowr's global sales enablement function, ensuring our Account Executives, SDRs and reseller partners have the knowledge, skills, tools and content they need to confidently position and sell watchTowr's Preemptive Exposure Management platform. You will play a critical role in accelerating onboarding, reducing time-to-productivity and driving sales effectiveness across both direct and partner sales channels.
Working closely with Sales, Marketing, Product, Customer Success and Partnerships, you will build scalable onboarding, training and enablement programmes that improve sales performance, strengthen partner capability and directly contribute to revenue growth.
Sounds great – what will I do?
- Design, own and run onboarding process for new AE and SDR hires - from day-one ramp plans through to defined competency milestones.
- Build partner enablement for resellers: co-branded sales collateral, product training, and self-serve resources that let partner sellers position and sell watchTowr independently.
- Develop and maintain the core enablement library - pitch decks, battlecards, objection handling, competitive positioning, discovery frameworks (e.g. MEDDPICC required), and demo scripts.
- Translate technical concepts (EASM, CTEM, ASM, Preemptive Exposure Management) into clear, sales-ready messaging for both internal and partner audiences.
- Partner with Sales, Marketing and Partnerships to keep enablement content current with platform releases and market positioning.
- Measure programme impact through ramp time, quota attainment, content adoption, and partner-sourced pipeline; iterate based on the data.
- Reinforce learning through ongoing coaching, call reviews, and structured refresher sessions.
Sounds perfect to me, what specifics are you looking for?
- You have proven experience in sales enablement, sales training, or a quota-carrying/SDR role transitioning into enablement - in B2B SaaS and cybersecurity.
- You have strong understanding of modern sales methodologies and the full funnel across SDR and AE motions.
- You have experience enabling channel or reseller partners (a distinct discipline from direct-team enablement).
- You have excellent content creation and facilitation skills; you are able to make complex technical material accessible.
- You are comfortable with sales tooling (CRM, Outbound, Enrichment etc. platforms) and using data to prove impact.
- You have strong experience working cross-functionally with Sales, Marketing and Customer Success teams in fast-growing environments.
- You can influence and engage senior stakeholders, both internally and externally.
- You thrive in fast-paced, high-growth environments and don’t need heavy process or hand-holding to deliver impact.
- You have a strong understanding of cybersecurity technologies, buying cycles, and how organisations procure security solutions.
- You are familiar with structured sales and partner methodologies and know how to build repeatable commercial motions.
Bonus Experience
- You have cybersecurity domain knowledge (exposure management, attack surface management, threat intelligence).
- You have experience scaling enablement in a high-growth environment, globally.
What’s in it for me?
- Competitive compensation - we believe that hard work, skills and ambition should be fairly compensated.
- Meaningful role in a company - You will be a key and early contributor to a fast-growing cybersecurity business that helps protect some of the world's largest enterprises.
- The best tools and powerful kit - we enable you with the tools to effectively fulfil your role.
- Endless opportunities – we are in a high-growth phase of our journey, and plan to promote from within as we scale.
- Work with cyber security experts – we are solving cutting-edge industry-wide cyber security challenges with some of the world’s most advanced organisations.
watchTowr is proud to be an Equal Opportunity Employer. At watchTowr, we’re dedicated to fostering an inclusive, respectful, and diverse environment where every individual is recognised for their talent and potential. Our hiring decisions are guided by your capabilities, experience, and what you bring to the role - not by unrelated personal attributes. We have a zero-tolerance approach to any form of discrimination or harassment. This includes - but isn’t limited to - discrimination based on race, ethnicity, religion, colour, nationality, sex, sexual orientation, gender identity or expression, age, disability, pregnancy or parental status, veteran status, or any other characteristic protected by law. We actively encourage people from all backgrounds to apply. Even if you don’t tick every box in the job description, we’d still love to hear from you.
Sales Enablement Manager employer: watchTowr
At watchTowr, we pride ourselves on being an exceptional employer that values innovation and collaboration in the fast-paced cybersecurity landscape. Our dynamic work culture fosters continuous learning and growth, providing employees with the tools and resources they need to excel in their roles while contributing to meaningful projects that protect global enterprises. With competitive compensation and a commitment to promoting from within, we offer a unique opportunity for talented individuals to thrive in a supportive and inclusive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Enablement Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Enablement Manager at watchTowr, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including watchTowr. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Enablement Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Enablement Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for watchTowr:When writing your cover letter, make sure to tailor your message specifically for watchTowr. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at watchTowr
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show watchTowr that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show watchTowr that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with watchTowr’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.