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- Tasks: Lead product positioning and messaging for cutting-edge cybersecurity solutions.
- Company: A top-tier cybersecurity firm with a focus on innovation and growth.
- Benefits: Competitive salary, growth opportunities, and collaboration with industry experts.
- Why this job: Make an impact in the fast-paced world of cybersecurity and drive go-to-market strategies.
- Qualifications: 5+ years in B2B product marketing and enterprise sales enablement experience.
- Other info: Join a dynamic team in a rapidly growing industry.
The predicted salary is between 36000 - 60000 £ per year.
A leading cybersecurity firm is seeking a Product Marketing Manager to define and drive product positioning and messaging. The ideal candidate will have a minimum of 5 years in product marketing specifically in B2B cybersecurity and experience with enterprise sales enablement.
Responsibilities include:
- Leading go-to-market execution
- Creating sales narratives
The role offers competitive compensation, opportunities for growth, and a chance to work with cybersecurity experts in a fast-growing company.
Product Marketing Manager, Cybersecurity SaaS — GTM Lead employer: watchTowr
Contact Detail:
watchTowr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Cybersecurity SaaS — GTM Lead
✨Tip Number 1
Network like a pro! Reach out to folks in the cybersecurity space, especially those who work at companies you admire. A friendly chat can open doors and give you insights that might just land you that Product Marketing Manager role.
✨Tip Number 2
Showcase your expertise! When you get the chance to meet potential employers, be ready to discuss your past successes in product marketing. Bring examples of how you've driven go-to-market strategies and created compelling sales narratives.
✨Tip Number 3
Stay updated on industry trends! The cybersecurity landscape is always changing, so make sure you're in the loop. Share your thoughts on recent developments during interviews to demonstrate your passion and knowledge.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Product Marketing Manager, Cybersecurity SaaS — GTM Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Product Marketing Manager role. Highlight your experience in B2B cybersecurity and any relevant achievements that showcase your skills in product positioning and messaging.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about cybersecurity and how your background makes you the perfect fit for leading go-to-market execution.
Showcase Your Sales Enablement Experience: Since this role involves enterprise sales enablement, be sure to include specific examples of how you've successfully supported sales teams in the past. We want to see your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at watchTowr
✨Know Your Cybersecurity Stuff
Make sure you brush up on the latest trends and challenges in the cybersecurity space. Being able to discuss current threats and how your product can address them will show that you're not just familiar with the industry, but that you're passionate about it too.
✨Craft Your Sales Narratives
Since the role involves creating sales narratives, prepare a few examples of how you've successfully communicated product value in the past. Think about specific metrics or outcomes that demonstrate your impact in previous roles—this will help you stand out.
✨Understand Go-To-Market Strategies
Familiarise yourself with various go-to-market strategies, especially in B2B contexts. Be ready to discuss how you would approach launching a new product in the cybersecurity sector, including target audience identification and messaging tactics.
✨Showcase Your Collaboration Skills
This role will require working closely with sales teams and other departments. Prepare examples of how you've successfully collaborated in the past, particularly in driving product marketing initiatives. Highlighting your teamwork skills will be key to impressing the interviewers.
