At a Glance
- Tasks: Drive demand generation and nurture leads to fuel our growth.
- Company: Join a fast-growing cybersecurity company trusted by Fortune 500 firms.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Join a dynamic team with a strong focus on research and technology.
- Why this job: Be at the forefront of cybersecurity innovation and make a real impact.
- Qualifications: Experience in demand marketing and a passion for data-driven strategies.
The predicted salary is between 36000 - 60000 £ per year.
watchTowr is the Preemptive Exposure Management capability trusted by Fortune 500 companies and critical infrastructure providers. By combining proactive threat intelligence, real attacker telemetry, and automated red teaming, watchTowr continuously identifies and validates real exposure - so security teams can outrun real-world threats. Our work is recognised across the industry, with original vulnerability research from watchTowr Labs and innovations like Instinct and Attacker Eye shaping the future of cybersecurity. Backed by $29M in funding, recognised by Gartner, and scaling fast across the globe, we are in a high-growth phase of our journey. We are a young, high-energy, and research-driven team, obsessed with building world-class technology.
We’re looking for a Demand Marketing Manager to own and scale watchTowr’s inbound, nurture, and pipeline generation engine. This role sits at the centre of revenue growth and is accountable for demand quality, funnel progression and pipeline contribution across enterprise sales cycles. This role is based in the UK.
This role is responsible for building and converting demand through the full funnel, including:
- Defining what high-quality demand looks like and optimising for it across personas, segments, and accounts.
- Owning pipeline creation, nurture, and progression from first touch through to sales-qualified opportunity ensuring marketing initiatives resonate with key decision makers in B2B and enterprise companies.
- Using marketing automation, data analysis, and
Demand Marketing Manager in London employer: watchTowr
At watchTowr, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. Our team is driven by a shared passion for cybersecurity, offering ample opportunities for professional growth and development in a fast-paced environment. With our UK-based operations, employees benefit from a collaborative atmosphere, competitive compensation, and the chance to contribute to cutting-edge technology that shapes the future of security.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show genuine interest in watchTowr and its mission. Tailor your answers to reflect how your skills align with their goals – it’ll make you stand out!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We recommend focusing on common questions for demand marketing roles, so you can articulate your experience and ideas confidently.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. We suggest reiterating your excitement about the role and how you can contribute to watchTowr’s success.
We think you need these skills to ace Demand Marketing Manager in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about joining our team and contributing to our mission in cybersecurity.
Tailor Your CV:Make sure your CV is tailored to the Demand Marketing Manager role. Highlight relevant experience and skills that align with what we’re looking for, especially in demand generation and pipeline management.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for watchTowr. Use it to explain how your background and expertise can help us scale our marketing efforts and drive revenue growth.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at watchTowr
✨Know Your Stuff
Before the interview, dive deep into watchTowr's mission and products. Understand how their technology works and the specific challenges they address in cybersecurity. This will not only show your genuine interest but also help you articulate how your skills as a Demand Marketing Manager can contribute to their goals.
✨Showcase Your Experience
Prepare to discuss your previous roles in demand generation and marketing automation. Bring specific examples of campaigns you've run, metrics you've improved, and how you've engaged with B2B decision-makers. Tailor your stories to highlight your ability to drive pipeline creation and nurture leads effectively.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about watchTowr’s growth strategy, their approach to defining high-quality demand, and how they measure success in their marketing initiatives. This demonstrates your strategic thinking and eagerness to align with their objectives.
✨Be Ready for Data Discussions
Since this role involves data analysis, brush up on relevant metrics and tools you’ve used in the past. Be prepared to discuss how you’ve leveraged data to optimise marketing funnels and improve lead quality. Showing your analytical side will resonate well with their research-driven culture.
