- Invent and deliver new revenue and engagement driving programs and evolve existing strategies.
- Manage the optimisation and engagement roadmap, covering A/B, multivariate (MVT) testing, segmentation and personalisation.
- Optimise key customer touchpoints across Watchfinder surfaces to increase customer engagement.
- Monitor and analyse core business KPIs and make recommendations for content discovery and revenue opportunities.
- Utilise a new CMS (content management system) to implement the systemised conversion testing, whilst managing and maintaining content on the site.
- Manage the Senior CRO executive and instill continuous development.
- Work closely with our Product, Data, and Commercial teams to understand business objectives, identify opportunities for improvement, and translate insights into actionable optimisation initiatives.
- Report on programs and their impact on business KPIs.
- Conduct in-depth analysis of user behaviour, website performance, and customer journeys using various analytics and journey analysis tools.
- Champion a culture of continuous testing and optimisation within the organisation.
How will you make an impact?
- Invent and deliver new revenue and engagement driving programs and evolve existing strategies.
- Manage the optimisation and engagement roadmap, covering A/B, multivariate (MVT) testing, segmentation and personalisation.
- Optimise key customer touchpoints across Watchfinder surfaces to increase customer engagement.
- Monitor and analyse core business KPIs and make recommendations for content discovery and revenue opportunities.
- Utilise a new CMS (content management system) to implement the systemised conversion testing, whilst managing and maintaining content on the site.
- Manage the Senior CRO executive and instill continuous development.
- Work closely with our Product, Data, and Commercial teams to understand business objectives, identify opportunities for improvement, and translate insights into actionable optimisation initiatives.
- Report on programs and their impact on business KPIs.
- Conduct in-depth analysis of user behaviour, website performance, and customer journeys using various analytics and journey analysis tools.
- Champion a culture of continuous testing and optimisation within the organisation.
How Will You Experience Success With Us
- At least 4 years previous experience in a digital customer engagement, conversion or optimisation role, with hands on experience with customer journey tools such as ContentSquare, or FullStory.
- At least 4 years previous experience with A/B, MVT testing tools such as Adobe Target, or Optimizely.
- Strong organisational skills with proven ability to handle multiple projects and deliver results.
- Effective at building relationships within the Marketing team and across departments
- Must be a self-starter, creative thinker, and quick learner.
- A strategic mindset, an eye for detail, whilst being comfortable with data and commercial metrics.
- Passion for driving results and continuously challenging your own mindset.
- Excellent verbal and written communication skills.
- Excellent analytical skills, a passion for metrics, and the ability to clearly articulate hypothesis and outcomes.
How Do We Keep You Smiling
We are a great team at HQ, you will work alongside some of the most passionate people about Watches and technology
We have a generous benefits scheme, including discounts and healthcare packages
The chance to join aboard a business that is taking strides to introduce our product globally
Sociable, friendly team!
Your journey with us
Our aim is to provide you a transparent interview process from the moment you apply for the role. It’s important for us that you get to know us to ensure the role aligns to your future career objectives.
We provide all candidates with open-door access to key people across the business so they can discuss opportunities, get a feel for our culture, and better understand how they can make an impact and be part of Watchfinder’s exciting trajectory.
Interview Process
1st Stage: A ‘Let’s Chat’ conversation Initially, when your application is selected, you will receive an introduction call to explain the main points in terms of this position, and to have a chance to showcase your motivation.
2nd Stage: Meet with our Head of Marketing and Head of Paid Media
Final Stage: Meet with our CMO and HR Business Partner
Why work for Watchfinder?
Firstly, what makes Watchfinder a great place to work is the people! Whether that be within your immediate team or across other areas of the business, there really is a family feel across the whole company.
If personal growth and development is high on your priority list, then Watchfinder is the place for you. We’ve had numerous success stories throughout the business of our staff furthering and developing their careers, proving to be integral contributors to the company.
CRO Manager in West Malling employer: Watchfinder
Watchfinder is an exceptional employer located in West Malling, offering a dynamic work culture that fosters collaboration and innovation. Employees benefit from a competitive package and ample opportunities for professional growth, making it an ideal place for finance professionals looking to make a meaningful impact in their field.
